Steigerung Der Beratungskompetenz Mittels Emotional Selling
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Steigerung Der Beratungskompetenz Mittels Emotional Selling
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Author : Maria Musacchio
language : de
Publisher: GRIN Verlag
Release Date : 2022-07-06
Steigerung Der Beratungskompetenz Mittels Emotional Selling written by Maria Musacchio and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-06 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,7, Hochschule der Sparkassen-Finanzgruppe Bonn, Veranstaltung: Banking & Sales, Sprache: Deutsch, Abstract: Das Ziel der vorliegenden Bachelorarbeit ist die Beantwortung der Frage, ob die Beratungskompetenz in der Finanzdienstleistungsbranche durch Einsatz des Verkaufsmodells Emotional Selling gesteigert wird. Dazu werden die Instrumente des Modells untersucht, wodurch hervorgebracht wird, dass mit dessen Anwendung im Beratungsgespräch der Kunde emotional erreicht und somit seine Kaufbereitschaft erhöht wird. Anschließend wird das Fünf-Faktoren-Modell der Persönlichkeit betrachtet und in den Kontext der Finanzdienstleistungsberatung eingeordnet. Mit dem Fünf-Faktoren-Modell ist es für den Berater realisierbar, das Verhalten eines Kunden zu erklären und seine Gefühle in eine positive Richtung zu lenken. Die Übertragung der Erkenntnisse beider Modelle führt zur Entwicklung eines Leitfadens mit Handlungsempfehlungen und Leitfragen für den Berater. Die kritische Würdigung im Fazit bringt hervor, dass die Beratungskompetenz mit Emotional Selling gesteigert wird. Diese Arbeit ist sowohl für Studierende als auch für Berater und dessen Führungskräfte aus der Finanzdienstleistungsbranche interessant.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Strategic Human Resource Development
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Author : Matthias T. Meifert
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-20
Strategic Human Resource Development written by Matthias T. Meifert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
In an era that has brought new and unexpected challenges for virtually every company, one would be hard-pressed to find any responsible manager who is not thinking about what the future will bring. In the wake of these challenges, strategic planning has moved from being the reserve of large corporations to becoming an essential need for even small and medium-sized enterprises. But what good is even the most convincing strategic concept if the company’s people are unwilling or unable to put it into practice? The key is to develop people, and to develop them not only for the work of today, but also for the challenges that the future holds. Strategic HR development has become a decisive force for the success of any business. This book, edited by Matthias T. Meifert, shows us which basic considerations we need to remember and what strategic HR development means in practice. Its interesting and vivid approach takes the reader on a tour of the eight stages of HR development, introduces the critical factors, and highlights many practical recommendations for strategic HR development practice in business.
European Questionnaire For Job Analysis Eqja
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Author : Adam Biela
language : en
Publisher: Polish Studies in Economics
Release Date : 2018
European Questionnaire For Job Analysis Eqja written by Adam Biela and has been published by Polish Studies in Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Job analysis categories.
The book shows the bases for contemporary job analysis. The European Questionnaire for Job Analysis presents a new psychometric and econometric tool to state the specific job requirement profiles for work efficiency in particular job positions. Such profiles create an informational (a)symmetry between employers and employees in a labor market.
Marketing Moves
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Author : Philip Kotler
language : en
Publisher: Harvard Business Press
Release Date : 2002
Marketing Moves written by Philip Kotler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Emerging Trends In Sales Thought And Practice
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Author : Gerald J. Bauer
language : en
Publisher: Praeger
Release Date : 1998-08-30
Emerging Trends In Sales Thought And Practice written by Gerald J. Bauer and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-08-30 with Business & Economics categories.
Table of Contents
Transformative Learning And Identity
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Author : Knud Illeris
language : en
Publisher: Routledge
Release Date : 2013-09-05
Transformative Learning And Identity written by Knud Illeris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-05 with Education categories.
In the current ever changing world – the liquid modernity – the most pressing psychological challenge to all of us is to create and maintain a personal balance between mental stability and mental flexibility. In Transformative Learning and Identity Knud Illeris, one of the leading thinkers on the way people learn, explores, updates and re-defines the concept and understanding of transformative learning while linking the concept of transformative learning to the concept of identity. He thoroughly discusses what transformative learning is or could be in a broader learning theoretical perspective, including various concepts of learning by change, as opposed to learning by addition, and ends up with a new, short and distinct definition. He also explores and discusses the concept of identity and presents a general model depicting the complexity of identities today. Building on the work of Mezirow, various perspectives of transformative learning are analysed and discussed, including; transformative learning in different life ages; progressive and regressive transformations; motivation and identity defence; development of identity; personality and competence, and transformative learning in school, education, working life, and in relation to current and future life conditions. This vital new book by one of the leading learning theorists of our time will prove of lasting interest to academics, teachers, instructors, leaders and researchers in the field of adult learning and education. It will also appeal to many students and researchers of psychology and sociology in general.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Marketing Methods
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Author : Ralph Starr Butler
language : en
Publisher: Sagwan Press
Release Date : 2018-02
Marketing Methods written by Ralph Starr Butler and has been published by Sagwan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02 with Business & Economics categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Multichannel Commerce
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Author : Manuel Trenz
language : en
Publisher: Springer
Release Date : 2015-03-23
Multichannel Commerce written by Manuel Trenz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-23 with Business & Economics categories.
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.