Sticking My Ads Out
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Sticking My Ads Out
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Author : Al Hampel
language : en
Publisher: Xlibris Corporation
Release Date : 2012-02-23
Sticking My Ads Out written by Al Hampel and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Business & Economics categories.
In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he enlists in the Navy and serves on a repair ship in the Pacific. With benefits from the GI bill Hampel earns a degree in marketing from NYU. Following a series of small time copywriting jobs, Al lands a position in Young&Rubicam, an ad agency he could only dream of joining . Y&R was considered the most creative of all the shops on Madison Avenue. He recounts his rise through the ranks, stepping around and over the very talented copywriters who wrote the award winning advertising that set Y&R apart. Along the way he describes the ads and the work habits that helped him scale the Everest of copy departments to become copy chief. Hampel was a pioneer in the writing of cast or integrated commercials. He would get the scripts of the most popular TV shows weeks in advance and write a minute second ending tailored to the story line of the entire episode. The second ending contained the sponsors commercial. Viewers believed they were seeing a continuation of the show they were watching but instead they were exposed to a commercial seamlessly and entertainingly. Shows that Hampel wrote second endings for included, Jack Benny, Danny Thomas, Andy Griffith, Hogans Heroes, Lucy, Gomer Pyle, Jean Arthur, and Laugh In. In those years Hampel wrote the endings to more TV shows than any other writer for television. In the course of working on the Lays Potato Chip account Al chose Buddy Hackett to replace Bert Lahr who had been the beloved Lays spokesman before passing away. It was not an easy transition, but Al formed a close and mutually respectful relationship with Hackett that led to the creation of dozens of humorous spots and a profitable alliance for Frito Lay. In some of the funniest anecdotes in the book Hampel tells of his travels with Buddy, the Vegas years and the celebrities he meets along the way. One chapter describes, How Buddy Hackett became the Lays Potato Chip spokesman and how he blew the job". In the 1970s, Al Hampel wrote one line that he will ever be remembered for and that is now quoted in ad agencies the world over, Its Not Creative Unless It Sells. Recently he updated the line in keeping with the surge of Internet advertising. From hits and views you can tell everything but will it sell.
Sticking My Ads Out
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AUDIOBOOK
Author : Al Hampel
language : en
Publisher: Xlibris Corporation
Release Date : 2012-02
Sticking My Ads Out written by Al Hampel and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with Business & Economics categories.
In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey. He attends the Y camp in nearby Pennsylvania as a charity case wearing hand-me-down donations with labels featuring assorted names he never heard of. Just the beginning of his identity crisis he writes. After high school with WW II in full swing he enlists in the Navy and serves on a repair ship in the Pacific. With benefits from the GI bill Hampel earns a degree in marketing from NYU. Following a series of small time copywriting jobs, Al lands a position in Young&Rubicam, an ad agency he could only dream of joining . Y&R was considered the most creative of all the shops on Madison Avenue. He recounts his rise through the ranks, stepping around and over the very talented copywriters who wrote the award winning advertising that set Y&R apart. Along the way he describes the ads and the work habits that helped him scale the Everest of copy departments to become copy chief. Hampel was a pioneer in the writing of cast or integrated commercials. He would get the scripts of the most popular TV shows weeks in advance and write a minute second ending tailored to the story line of the entire episode. The second ending contained the sponsor's commercial. Viewers believed they were seeing a continuation of the show they were watching but instead they were exposed to a commercial seamlessly and entertainingly. Shows that Hampel wrote second endings for included, Jack Benny, Danny Thomas, Andy Griffith, Hogan's Heroes, Lucy, Gomer Pyle, Jean Arthur, and Laugh In. In those years Hampel wrote the endings to more TV shows than any other writer for television. In the course of working on the Lay's Potato Chip account Al chose Buddy Hackett to replace Bert Lahr who had been the beloved Lay's spokesman before passing away. It was not an easy transition, but Al formed a close and mutually respectful relationship with Hackett that led to the creation of dozens of humorous spots and a profitable alliance for Frito Lay. In some of the funniest anecdotes in the book Hampel tells of his travels with Buddy, the Vegas years and the celebrities he meets along the way. One chapter describes, "How Buddy Hackett became the Lay's Potato Chip spokesman and how he blew the job". In the 1970's, Al Hampel wrote one line that he will ever be remembered for and that is now quoted in ad agencies the world over, "It's Not Creative Unless It Sells." Recently he updated the line in keeping with the surge of Internet advertising. " From hits and views you can tell everything but will it sell."
The Hockey Stick And The Climate Wars
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Author : Michael E. Mann
language : en
Publisher: Columbia University Press
Release Date : 2013-10-01
The Hockey Stick And The Climate Wars written by Michael E. Mann and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Science categories.
The ongoing assault on climate science in the United States has never been more aggressive, more blatant, or more widely publicized than in the case of the Hockey Stick graph—a clear and compelling visual presentation of scientific data, put together by Michael E. Mann and his colleagues, demonstrating that global temperatures have risen in conjunction with the increase in industrialization and the use of fossil fuels. Here was an easy-to-understand graph that, in a glance, posed a threat to major corporate energy interests and those who do their political bidding. The stakes were simply too high to ignore the Hockey Stick—and so began a relentless attack on a body of science and on the investigators whose work formed its scientific basis. The Hockey Stick achieved prominence in a 2001 UN report on climate change and quickly became a central icon in the “climate wars.” The real issue has never been the graph’s data but rather its implied threat to those who oppose governmental regulation and other restraints to protect the environment and planet. Mann, lead author of the original paper in which the Hockey Stick first appeared, shares the story of the science and politics behind this controversy. He reveals key figures in the oil and energy industries and the media front groups who do their bidding in sometimes slick, sometimes bare-knuckled ways. Mann concludes with the real story of the 2009 “Climategate” scandal, in which climate scientists’ emails were hacked. This is essential reading for all who care about our planet’s health and our own well-being.
A Standard Dictionary Of The English Language Upon Original Plans
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Author : Isaac Kaufman Funk
language : en
Publisher:
Release Date : 1893
A Standard Dictionary Of The English Language Upon Original Plans written by Isaac Kaufman Funk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with English language categories.
Dry Sticks Fagoted
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Author : Walter Savage Landor
language : en
Publisher:
Release Date : 1858
Dry Sticks Fagoted written by Walter Savage Landor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1858 with English poetry categories.
The Lassic Ollection Of W W Jacobs Illustrated
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Author : W. W. Jacobs
language : en
Publisher: Strelbytskyy Multimedia Publishing
Release Date : 2023-07-24
The Lassic Ollection Of W W Jacobs Illustrated written by W. W. Jacobs and has been published by Strelbytskyy Multimedia Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-24 with Fiction categories.
The Classic Collection of W.W. Jacobs is a captivating anthology featuring some of the author's most famous works, including "The Lady of the Barge," "The Monkey's Paw," "Dialstone Lane," "At Sunwich Port," "Odd Craft," and several others. W.W. Jacobs, an esteemed English writer of the late 19th and early 20th centuries, is celebrated for his skillful storytelling and mastery of the short story form. In "The Lady of the Barge," readers are introduced to a delightful cast of characters as they navigate humorous and often unpredictable situations. "The Monkey's Paw" explores the consequences of a mystical talisman and delves into themes of fate, desire, and the supernatural. "Dialstone Lane," "At Sunwich Port," and "Odd Craft" transport readers to vibrant coastal communities, capturing the essence of small-town life through charming and sometimes eccentric characters. This illustrated collection showcases W.W. Jacobs' talent for creating engaging narratives filled with suspense, humor, and poignant moments. It offers readers a delightful journey into the imaginative world of one of England's most beloved storytellers. Many Cargoes The Skipper's Wooing and The Brown Man's Servant More Cargoes A Master of Craft Light Freights The Lady of the Barge The Monkey's Paw Dialstone Lane At Sunwich Port Odd Craft Captains All Short Cruises Salthaven Sailors' Knots Ship's Company Night Watches Deep Waters
A Dictionary Of The English Language
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Author : Joseph Emerson Worcester
language : en
Publisher:
Release Date : 1860
A Dictionary Of The English Language written by Joseph Emerson Worcester and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1860 with English language categories.
The American Encyclopaedic Dictionary
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Author :
language : en
Publisher:
Release Date : 1895
The American Encyclopaedic Dictionary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with categories.
Death Or Glory I The Last Commando
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Author : Michael Asher
language : en
Publisher: Penguin UK
Release Date : 2009-05-07
Death Or Glory I The Last Commando written by Michael Asher and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Fiction categories.
In the heat of battle you have two choices ... death or glory ... Libya 1942 - Rommel's Africa Korps is sweeping across Northern Africa. The ragged Allied forces engage the enemy in brutal fire-fights on the scorched desert sands. Meanwhile, the Allied commander-in-chief sends a desperate coded message to the Prime Minister - the courier is First Officer Madeleine Rose, WRNS - codename Runefish. When Runefish's plane is shot down deep behind enemy lines - GHQ must send in the commandos to pull her out. It looks like no more than a deadly fool's errand - and the man they choose is given one option: take the mission or face court martial. Battle-hardened Sgnt Tom Caine is a first class soldier who struggles with obeying orders. He must lead his small squad of specialist commandos into the hornet's nest - on a bloody mission that could change the outcome of the war ...
Innocent Flowers
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Author : Julie Holledge
language : en
Publisher: Hachette UK
Release Date : 2013-04-11
Innocent Flowers written by Julie Holledge and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-11 with History categories.
The Edwardian actress, glamorous and privileged, was the sex symbol of her time. Yet her life was a paradox: off stage she could marry, divorce and take lovers with impugnity; on stage she had to play dutiful wives or daughters or 'scarlet women'. Thousands of these spirited women set out to change the conventional roles they played - and to change the world. Some of them were famous - Athene Seyler, Kitty Marion, Elizabeth Robins, Edy Craig, many others unknown. Managing their own companies, they put on hundreds of plays all over the country - many on taboo subjects such as divorce, sex, venereal disease, prostitution - by little known playwrights as well as established dramatists like Shaw, Ibsen, Barrie. They took the establishment theatre by storm; and they made their mark on the political stage too, forming the Actresses' Franchise League and joining the battle for the vote. Innocent Flowers tells the story of these astonishing women (and includes some of their plays). By tracing their lives and loves, Julie Holledge has rediscovered an inspiring period in the history of women and the theatre.
