Stochastic Modeling Of Consumer Purchase Behavior

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Stochastic Models Of Buying Behavior

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Author : William F. Massy
language : en
Publisher: MIT Press (MA)
Release Date : 1970

Stochastic Models Of Buying Behavior written by William F. Massy and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.

Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.

Stochastic Modeling Of Consumer Purchase Behavior

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Author : Albert C. Bemmaor
language : en
Publisher:
Release Date : 2016

Stochastic Modeling Of Consumer Purchase Behavior written by Albert C. Bemmaor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.

This paper develops alternative brand purchase models. These models are based on distinct assumptions about the product class purchasing process over a fixed time-period. In each case, the brand choice process conditioned on a product purchase being made is assumed to be heterogeneous zero order. New analytical closed-form results are derived. These results include various market statistics such as the brand penetration, the mean and variance of the brand purchase distribution and the aggregate brand purchase distribution itself. These theoretical expressions are based on the assumption of independence between brand choice probability and mean product purchase rate across the population.

A Multi Dimensional Stochastic Model Of Consumer Purchase Behavior

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Author : Jerome D. Herniter
language : en
Publisher:
Release Date : 1970

A Multi Dimensional Stochastic Model Of Consumer Purchase Behavior written by Jerome D. Herniter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Consumers categories.

Modelling Consumer S Purchase Behavior As A Stochastic Process

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Author : Tanniru R. Rao
language : en
Publisher:
Release Date : 1968

Modelling Consumer S Purchase Behavior As A Stochastic Process written by Tanniru R. Rao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Consumers categories.

Testing Stochastic Models Of Consumer Choice Behavior

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Author : R. Dale Wilson
language : en
Publisher:
Release Date : 1977

Testing Stochastic Models Of Consumer Choice Behavior written by R. Dale Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.

Advances In Discriminating Among Stochastic Models Of Consumer Brand Choice Behavior

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Author : R. Dale Wilson
language : en
Publisher:
Release Date : 1978

Advances In Discriminating Among Stochastic Models Of Consumer Brand Choice Behavior written by R. Dale Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.

Consumer Behavior Theoretical Sources

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Author : Scott Ward
language : en
Publisher:
Release Date : 1973

Consumer Behavior Theoretical Sources written by Scott Ward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.

Essays On A Stochastic Model Of Incidence And Quantity Applied To The Analysis Of Consumer Purchasing Behavior And Sales Force Performance

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Author : Kyeho Yun
language : en
Publisher:
Release Date : 1989

Essays On A Stochastic Model Of Incidence And Quantity Applied To The Analysis Of Consumer Purchasing Behavior And Sales Force Performance written by Kyeho Yun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.

Consumer Panel Of Australia

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Author : Franz Leopold Winter
language : en
Publisher:
Release Date : 1982

Consumer Panel Of Australia written by Franz Leopold Winter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Consumers' preferences categories.

Temporal Modelling Of Customer Behaviour

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Author : Ling Luo
language : en
Publisher: Springer
Release Date : 2019-04-27

Temporal Modelling Of Customer Behaviour written by Ling Luo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-27 with Technology & Engineering categories.

This book describes advanced machine learning models – such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics – for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers’ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.