Stochastic Models Of Buyer Behaviour

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Stochastic Models Of Buying Behavior

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Author : William F. Massy
language : en
Publisher: MIT Press (MA)
Release Date : 1970

Stochastic Models Of Buying Behavior written by William F. Massy and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.

Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.

Stochastic Models Of Buyer Behaviour

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Author :
language : en
Publisher:
Release Date : 2004

Stochastic Models Of Buyer Behaviour written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.

Models Of Buyer Behavior Chapter 7

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Author : Jerome B. Kernan
language : en
Publisher: Marketing Classics Press
Release Date : 2011-03-31

Models Of Buyer Behavior Chapter 7 written by Jerome B. Kernan and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Business & Economics categories.

Stochastic Models Of Consumer Behavior

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Author :
language : en
Publisher:
Release Date : 1994

Stochastic Models Of Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.

Testing Stochastic Models Of Consumer Choice Behavior

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Author : R. Dale Wilson
language : en
Publisher:
Release Date : 1977

Testing Stochastic Models Of Consumer Choice Behavior written by R. Dale Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.

An Investigation Of The Operational Validity Of Selected Stochastic Models Of Buyer Behavior With Respect To Consumer Durables

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Author : Wilke Denton English
language : en
Publisher:
Release Date : 1975

An Investigation Of The Operational Validity Of Selected Stochastic Models Of Buyer Behavior With Respect To Consumer Durables written by Wilke Denton English and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Consumers categories.

Stochastic Models Of Consumer Choice Behavior

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Author : David Bruce Montgomery
language : en
Publisher:
Release Date : 1971

Stochastic Models Of Consumer Choice Behavior written by David Bruce Montgomery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Consumers categories.

Advances In Discriminating Among Stochastic Models Of Consumer Brand Choice Behavior

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Author : R. Dale Wilson
language : en
Publisher:
Release Date : 1978

Advances In Discriminating Among Stochastic Models Of Consumer Brand Choice Behavior written by R. Dale Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.

A Nonstationary Bernoulli Model Of Brand Choice And Some Investigation Into Stochastic Models Of Buyer Behavior

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Author : Ramanujam Kesavan
language : en
Publisher:
Release Date : 1977

A Nonstationary Bernoulli Model Of Brand Choice And Some Investigation Into Stochastic Models Of Buyer Behavior written by Ramanujam Kesavan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Brand name products categories.

Temporal Modelling Of Customer Behaviour

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Author : Ling Luo
language : en
Publisher: Springer
Release Date : 2019-04-27

Temporal Modelling Of Customer Behaviour written by Ling Luo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-27 with Technology & Engineering categories.

This book describes advanced machine learning models – such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics – for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers’ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.