Stop Promotion Start Communication

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Stop Promotion Start Communication

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Author : Jenu Widjaja Tandjung dkk
language : id
Publisher: Elex Media Komputindo
Release Date : 2013-06-05

Stop Promotion Start Communication written by Jenu Widjaja Tandjung dkk and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Self-Help categories.

"Persaingan dunia bisnis sudah semakin luar biasa. Untuk mendapatkan pelanggan baru dan mempertahankan pelanggan, perusahaan menghabiskan banyak uang untuk melakukan kegiatan promosi. Tujuannya agar pelanggan mau membeli produk/jasa yang ditawarkan. Permasalahannya adalah kalau semua perusahaan juga melakukan kegiatan promosi, tidak ada gunanya lagi kita melakukan promosi! Untuk itu, buku ini diberi judul Stop Promotion, Start Communication dengan maksud menggugah perusahaan agar tidak menghambur-hamburkan uang untuk kegiatan promosi yang kurang efektif. Harus dicari solusi baru untuk menarik perhatian pelanggan dengan biaya yang murah tetapi tetap efektif, atau dengan kata lain low budget high impact. “Buku ini mengingatkan hakikat mendasar dari pemasaran adalah relasi yang membutuhkan komunikasi dua arah. Bagaimana menerapkannya secara praktis saat ini? Silakan temukan solusinya dalam buku ini.” Johan Hasan Dekan Fakultas Entrepreneurship dan Humaniora Universitas Ciputra - Surabaya “Perubahan perilaku konsumen menuntut para pelaku bisnis mengubah strategi komunikasinya agar tetap berada di hati konsumen. Saat ini, konsumen bukan lagi menjadi obyek tetapi sebagai partner yang harus diuwongke. Untuk itu perlu jurus yang interaktif dalam berpromosi. Inilah buku yg memberikan solusi berpromosi bagi setiap perusahaan, ringan dibaca, serta mudah dipahami dan diaplikasikan.” Endang Pertiwi, S.E., MM Manajer Pemasaran Kantor Pusat PT. Pegadaian (Persero) “Alokasi dana promosi perusahaan setiap tahunnya hampir sama, sedangkan hasil penjualan cenderung menurun. Komunikasi perusahaan masih bersifat satu arah, padahal media komunikasi semakin berubah dari waktu ke waktu. Jika perusahaan ingin survive, baca buku ini!” Intarlegabudi Regional Sales Manager PT. Kraft Foods Indonesia “ Stop Promotion, Start Communication memberikan pemahaman tentang strategi promosi masa kini yang low budget, high impact, dan akan menjadi pedoman yang berharga bagi manajer promosi dan pemilik bisnis.”

Launch Advertising And Promotion In Real Time

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Author : Michael Solomon
language : en
Publisher: Flat World Knowledge
Release Date : 2009

Launch Advertising And Promotion In Real Time written by Michael Solomon and has been published by Flat World Knowledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Effective Promotional Planning For E Business

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Author : Cathy Ace
language : en
Publisher: Routledge
Release Date : 2012-05-16

Effective Promotional Planning For E Business written by Cathy Ace and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-16 with Business & Economics categories.

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation.

A Reader In Marketing Communications

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Author : Philip Kitchen
language : en
Publisher: Routledge
Release Date : 2020-08-26

A Reader In Marketing Communications written by Philip Kitchen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

Integrated Advertising Promotion And Marketing Communications Global Edition

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Author : Kenneth E. Clow
language : en
Publisher: Pearson Higher Ed
Release Date : 2016-01-08

Integrated Advertising Promotion And Marketing Communications Global Edition written by Kenneth E. Clow and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Stop Talking Start Communicating Counterintuitive Secrets To Success In Business And In Life With A Foreword By Martha Mendoza

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Author : Geoffrey Tumlin
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-07-19

Stop Talking Start Communicating Counterintuitive Secrets To Success In Business And In Life With A Foreword By Martha Mendoza written by Geoffrey Tumlin and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-19 with Business & Economics categories.

PLAY DUMB. BE BORING. DON'T SOLVE PROBLEMS. AND ABOVE ALL, DON'T BE YOURSELF. Not exactly what you'd expect to hear from a communication expert, but these counterintuitive strategies are precisely what we need to interact productively and meaningfully in today's digital world. Our overreliance on quick, cheap, and easy means of "staying connected" is eroding our communication skills. Speed steamrolls thoughtfulness; self-expression trumps restraint. Errors and misunderstandings increase. And our relationships suffer. With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication. "Only Geoffrey Tumlin could write a book about a serious problem--our mounting communication deficiencies--and make me laugh and learn all the way through it. Witty, smart, and 100 percent accurate, Stop Talking, Start Communicating points the way to a better conversational future." -- Tina Morris, managing director at Standard & Poor's "An elegantly analytical, accessible, and enjoyable guide to improving interpersonal communication, Stop Talking, Start Communicating is a key resource for anyone who wants to be a difference-making leader, manager, or team member." -- Eduardo Sanchez, deputy chief medical officer of the American Heart Association

Integrated Advertising Promotion Marketing Communication And Imc Plan Pro Package

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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2003-05

Integrated Advertising Promotion Marketing Communication And Imc Plan Pro Package written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05 with Advertising categories.

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.

Communication For Nurses

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Author : Pamela McHugh Schuster
language : en
Publisher: F.A. Davis
Release Date : 2010-02-24

Communication For Nurses written by Pamela McHugh Schuster and has been published by F.A. Davis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-24 with Medical categories.

This exceptional book for nurses and nursing students guides the development of the comprehensive, professional communication skills to prevent errors that result in patient injuries and death. With a patient-safety focus, thorough coverage of communication and extensive, interactive ancillaries, it demonstrates how communication is tied to desired clinical outcomes.

Integrated Advertising Promotion And Marketing Communications

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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2016

Integrated Advertising Promotion And Marketing Communications written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising categories.

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Integrated Advertising Promotion And Marketing Communications Student Value Edition

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Author : Kenneth E. Clow
language : en
Publisher: Prentice Hall
Release Date : 2014-12-27

Integrated Advertising Promotion And Marketing Communications Student Value Edition written by Kenneth E. Clow and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-27 with categories.

NOTE: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10: 0133973115/ISBN-13: 9780133973112. That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications"Integrated Advertising, Promotion, and Marketing Communications" speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.