Storytelling About Your Brand Online Offline
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Storytelling About Your Brand Online Offline
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Author : Bernadette Martin
language : en
Publisher: Happy About
Release Date : 2010
Storytelling About Your Brand Online Offline written by Bernadette Martin and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. --
Personal Branding Storytelling And Beyond
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Author : Dr. Amit Nagpal and Dr. Prakash Hindustani
language : en
Publisher: StoryMirror Infotech Pvt Ltd
Release Date : 2016
Personal Branding Storytelling And Beyond written by Dr. Amit Nagpal and Dr. Prakash Hindustani and has been published by StoryMirror Infotech Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Self-Help categories.
When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only the journey and Bonding is the destination'. As you go through the book, you would understand the rationale of story-telling and becoming the architect of your own personal brand using the Social Media skills while you dwell into the positivity of authentic personal branding. And by the virtue of which you are sure to steer swiftly in your pathway which eventually takes you smoothly towards your destination. This books is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help.
Storyscaping
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Author : Gaston Legorburu
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-14
Storyscaping written by Gaston Legorburu and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Getting Your Personal Brand Story Straight
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Author : Joanne Tombrakos
language : en
Publisher:
Release Date : 2019-01-16
Getting Your Personal Brand Story Straight written by Joanne Tombrakos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-16 with categories.
Getting clear on the story you want to tell is not an easy feat, but it's an essential part of any branding process - including personal branding - and it's more important than ever before in a world where the first impression you make might very well be online. It requires some soul searching, a lot of introspection, hard work and asking tough questions like who are you, what do you do and why do you do it. But the payoff is huge! When you're crystal clear on the story you want to tell you're on the road to a successful personal brand!It's also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you've already answered a question. That's done intentionally to help you really hone in on the essence of your brand story. But if you're willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.In order to take your career and your business where you want it to go, in order to get clear on what we like to call our "personal brand," in order to present yourself in a way that is authentic to you - online and offline - the first thing you need to do is get your story straight. This easy to follow workbook is your first step!
Branding
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Author : Chase Barlow
language : en
Publisher:
Release Date : 2020-08-10
Branding written by Chase Barlow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-10 with Business & Economics categories.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading... Two manuscripts in one book: Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand Branding is a way for a business to make it to the top, plus improve its operations. It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this book is here to set the record straight for branding. This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding. In part 1 of this book, you'll: Learn how to start a branding campaign from A to Z Find out how to avoid the most common branding pitfalls Take a peek at the branding secrets of the most successful brands Discover how to determine the type of branding that's most suitable for almost any business Find new ways that allow you to integrate more than one branding method in a campaign Discover where exactly the problem is in your branding campaign Learn how to best go head-to-head with competitors when it comes to a brand war Part 2 focuses on storytelling which is important for business branding as well as for your personal development. Can you use a story that's meaningful to you to sway others? How can you find and tell stories that have an impact? Part 2 will expose the answers with effective techniques, top tools, and actionable advice. Discover... Insight and tips from 7 expert storytellers Critical elements to know when composing a story How jumping right in can diminish your story or brand's value Common myths on public speaking when storytelling How to deliver a story with all the elements needed to take your story from good to great How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools Cool tricks, including immersive storytelling and expanding your medium How to achieve results in working through modern mediums to impact the future of storytelling Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated. So if you want to master branding and storytelling, then scroll up and click the "add to cart" button!
Personal Branding For Dummies
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Author : Susan Chritton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-25
Personal Branding For Dummies written by Susan Chritton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-25 with Business & Economics categories.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
I M In A Job Search Now What 2nd Edition
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Author : Kristen Jacoway
language : en
Publisher: Happy About
Release Date : 2012
I M In A Job Search Now What 2nd Edition written by Kristen Jacoway and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
In the 2nd edition of the book, 'I'm in a Job Search--Now What (2nd Edition)' you will have a step-by-step guide for the job searching process. The book not only covers job searching strategies, but additionally gives information on how to be in a continuous process of career management. No longer are people climbing ladders in employment. Instead, they are on a ramp and need to constantly make strides to progress and maintain their position. The newly updated and expanded book provides 100+ resources and tips to guide you through the job searching process to help you stand apart from your competition. Included in the book: Goal Setting Personal Branding Five strategies for building visibility on Google to accelerate your job search since recruiters, employers, and companies Google potential candidates prior to contacting them for an interview Using Social Media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, Pinterest, etc.) in the job search process New section on Pinterest giving you information on the potential this hottest social media platform has for a person in a job search, including tips on how to use it as part of your career marketing plan Interview with Erin Blaskie on how to develop compelling content and capture quality videos for the new, emerging platform for video biographies, Google visibility, etc. Interview with Jeff Lipschultz, Principal at A-List Solutions and a recruiter, on tips for working with recruiters, getting your resume to the top of the pile, etc. Developing a targeted list of companies where to work Research tools to help in interviewing Interview strategies, including the questions you want to research BEFORE an interview to stand out in the interview process Networking Tips on how to customize your resume for different positions to demonstrate to the employer why YOU are the best fit for the position and much, much more!
I Ve Landed My Dream Job Now What
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Author : Scot Herrick
language : en
Publisher: Happy About
Release Date : 2010
I Ve Landed My Dream Job Now What written by Scot Herrick and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
In our shifting economy, landing a job?- any job?- is a big deal. So if you land your dream job, you may find yourself so pleased and satisfied with your achievement that you think you're done. But, as Scot Herrick points out in 'I've Landed a Dream Job?-Now What???' today?- more than ever before?- you need to hit the ground running on day one of your new job. Given current economics, having a new employee get productive super fast is a huge advantage not only for the employee's manager but for the employee too. This can make the first 30 days at a new job intense and filled with anxiety because virtually everything is new?- corporate culture, team dynamics, management styles, and more. It is difficult for you, as a new hire, to nail down what you know, who to ask, and which of your skills are most valued by your new organization. Scot Herrick's purpose in writing this book is to help people like you, who have just landed a job at a large or small corporation, to get started on the right foot. Beginning with the often-overlooked basics, Scot shows you how to manage the transition from your old job, to evaluate the fit between your new workplace and yourself, to identify the real decision makers, to integrate into your new team's culture and, most important, to determine which aspects of your new role are most meaningful to your manager, and therefore most closely linked to your job security and paycheck. 'I've Landed a Dream Job?-Now What???' is designed to be your constant companion during the first thirty days at your new job. It will help you think through what you're going to accomplish and how to measure your accomplishments, right from day 1 all the way to day 30. Weekly tasks and action items make sure you are on track and end-of-week reviews help you assess how closely you are meeting your goals. With Scot Herrick's book at your side, you can be sure to survive and thrive in your new cubicle.
The Experience Effect For Small Business
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Author : Jim Joseph
language : en
Publisher: Happy About
Release Date : 2011-11-17
The Experience Effect For Small Business written by Jim Joseph and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-17 with Business & Economics categories.
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Why Online Marketing Is Such A Powerful Tool To Promote Your Business
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Author : Marcelo Gameiro
language : en
Publisher: Marcelo Gameiro
Release Date :
Why Online Marketing Is Such A Powerful Tool To Promote Your Business written by Marcelo Gameiro and has been published by Marcelo Gameiro this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
A school of thought advocates that the quality of the products and services offered is the most singular factor necessary for a business to advance its prospects. The proponents of this approach believe that once the quality of goods and services is top-notch, the client will be happy. They advocate that a satisfied customer will return to order for more of such services or goods. While that may be true, a novel emerging approach notes that although the quality of products and services is crucial, it is not enough to keep a business floating. A business grows, develops, and becomes profitable as its revenue base expands. A satisfied customer will come back, but with marketing strategies in place, one happy customer can reach and persuade 50 others. Thus, excellent quality must go hand-in-hand with an efficient marketing system to boost a business by creating a wide range of customer outreach. In this book you can find the best guide to take advantage of one of the most efficient and cheaper ways of doing marketing today. ►Why marketing is the heart of your business, and where is the best vehicle to do marketing today. ►Why online marketing is the most efficient way of doing marketing today. ►Why online marketing efforts last longer than others methods. ►How can you put your business online for free (and other methods too)