Storytelling D Impresa La Nuova Guida Definitiva Verso Lo Storymaking
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Storytelling D Impresa
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Author : Andrea Fontana
language : it
Publisher: HOEPLI EDITORE
Release Date : 2016-04-13T00:00:00+02:00
Storytelling D Impresa written by Andrea Fontana and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13T00:00:00+02:00 with Business & Economics categories.
Viviamo in un tempo dove si compete narrativamente. Si racconta per posizionare un prodotto, per dare significato commerciale a una marca, per ottimizzare un’identità digitale, per coinvolgere su un progetto. Si racconta per collocare in un mercato elettorale un politico, per orientare un’economia, per fare un attacco militare. Sopravvive meglio chi riesce a far fronte alle cosiddette story-wars e a convivere con le arene narrative dei nostri mercati e dei nostri scenari mediatici. Battaglie narrative dove lo scontro non è più soltanto sulla qualità, la velocità, la relazione, i social media, il web 2.0, ma anche e soprattutto sulla narrazione che si fa del proprio mondo: di marca, prodotto, vita. Ma cosa vuol dire raccontare in questi termini? Questo testo è pensato per rispondere ed essere così una guida completa allo Storytelling d’impresa. Il volume spiega in dettaglio le tecniche, i processi e gli strumenti dello Storytelling individuale e organizzativo, in particolare quest’ultimo, il Corporate Storytelling, indispensabile per raccontarsi sui mercati saturi come quelli aziendali. L’opera è organizzata in grandi parti propedeutiche allo Storytelling d’impresa: il perché, il cosa, il dove e il come, ed è completata da molti casi nazionali e internazionali, e numerose interviste a donne e uomini che ricoprono varie responsabilità organizzative. Perché le storie vanno cercate, inseguite, trovate e infine raccontate.
Storytelling D Impresa La Nuova Guida Definitiva Verso Lo Storymaking
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Author : Andrea Fontana
language : it
Publisher:
Release Date : 2020
Storytelling D Impresa La Nuova Guida Definitiva Verso Lo Storymaking written by Andrea Fontana and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
For Nature With Nature New Sustainable Design Scenarios
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Author : Claudio Gambardella
language : en
Publisher: Springer Nature
Release Date :
For Nature With Nature New Sustainable Design Scenarios written by Claudio Gambardella and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Business Content Creator
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Author : Stefano Chiarazzo
language : it
Publisher: FrancoAngeli
Release Date : 2024-04-12T00:00:00+02:00
Business Content Creator written by Stefano Chiarazzo and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-12T00:00:00+02:00 with Business & Economics categories.
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Project Management Fondamenti Psicosociologici Di Leadership E Comunicazione Nella Gestione Dei Gruppi Di Lavoro Nuove Risposte A Vecchi Quesiti L Obbligo Di Una Riflessione Alla Luce Dell Ultima Edizione Dello Standard
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Author : Romina Mandolini
language : it
Publisher: Youcanprint
Release Date : 2021-10-29
Project Management Fondamenti Psicosociologici Di Leadership E Comunicazione Nella Gestione Dei Gruppi Di Lavoro Nuove Risposte A Vecchi Quesiti L Obbligo Di Una Riflessione Alla Luce Dell Ultima Edizione Dello Standard written by Romina Mandolini and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-29 with Business & Economics categories.
Questo libro parla di leadership, gruppi, comunicazione e si rivolge a coloro che guidando gruppi, vogliono esserne non i manager, né i coach, men che meno i capi e nemmeno i dirigenti ma i loro leader. L'attuale dibattito nelle organizzazioni, quando si parla di progetti, si è spostato quasi per intero sulle metodologie (Waterfall, Agile, Scrum, etc.) come se i gruppi fossero una realtà a prescindere. É come se cucinando un piatto ci concentrassimo sul metodo di cottura piuttosto che sulla qualità della materia prima. Tuttavia se quest'ultima è scadente, anche scegliendo il modo migliore di cuocerla quali possibilità avremo di ottenere successo con i nostri piatti? Così il libro riporta al centro del dibattito i gruppi. Cosa li rende uno strumento di azione e potere, cosa permette loro di dar vita a un leader con una leadership potente. Si continua a credere che quest'ultimo sia tanto più capace, quanto più si differenzia dal gruppo per la sua unicità, mentre è vero l'esatto contrario. Sulla comunicazione, infine, il libro affronta i meccanismi alla base della sua efficacia e ciò che ne mina la persuasività, un aiuto a chi della leadership ha fatto la propria professione.
Web Storytelling
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Author : Joseph Sassoon
language : it
Publisher: FrancoAngeli
Release Date : 2018-04-10T00:00:00+02:00
Web Storytelling written by Joseph Sassoon and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-10T00:00:00+02:00 with Business & Economics categories.
270.10
There Is No B2b Or B2c
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Author : Bryan Kramer
language : en
Publisher: Purematter
Release Date : 2014-03-13
There Is No B2b Or B2c written by Bryan Kramer and has been published by Purematter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-13 with Business communication categories.
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: The Four Rules of Social Context How Human Sensory Building will make you a better Marketer The Secrets to Making Ideas Crowd Worthy, with real world examples How to be "Delightfully Disruptive" Insights into building a Social Business What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you."
Brand Activism
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Author : Christian Sarkar
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2021-07-12
Brand Activism written by Christian Sarkar and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-12 with Business & Economics categories.
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
The Hornbooks Of Rita K
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Author : Robert Kroetsch
language : en
Publisher: University of Alberta
Release Date : 2010-03-01
The Hornbooks Of Rita K written by Robert Kroetsch and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with Poetry categories.
The Hornbooks of Rita K, Robert Kroetsch's first volume of new poetry in more than a decade, is a brilliant collection of mysterious fragments. Where has Rita gone and who is reconstructing her oeuvre? Written with wit and playfulness, Hornbooks is a welcome new work from one of Canada's best writers.
Storytelling
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Author : Christian Salmon
language : en
Publisher: Verso Books
Release Date : 2017-01-31
Storytelling written by Christian Salmon and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Social Science categories.
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.