Storytelling For New Technologies And Platforms


Storytelling For New Technologies And Platforms
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Storytelling For New Technologies And Platforms


Storytelling For New Technologies And Platforms
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Author : Ross Berger
language : en
Publisher: CRC Press
Release Date : 2022-06-22

Storytelling For New Technologies And Platforms written by Ross Berger and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-22 with Computers categories.


Want to know what it’s like to write for a theme park attraction? Or an interactive toy? Or a virtual reality game? Wait – those tell stories? And there are jobs for people who write them? Thanks to technology, interactive products and live experiences can now engage us with memorable characters and exciting adventures that were once destined only for the cinema. Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More is a handbook for writers, students, producers, teachers, scholars, career changers, early tech adopters, and just about anyone who loves story and technology. As a collection of articles from some of the best creative writers in their medium, this book will prepare content creators of tomorrow to tackle some of today's most exhilarating creative challenges found on a screen ... or off! Key Features: Expert advice from several industry professionals who have worked for some of the world’s biggest tech and interactive companies. Best practices that not only guide writers on how to apply their craft to new fields, but also prepare them for the common ambiguity they will find in corporate and start-up environments. Breakdown of platforms that shows how tech capabilities can fulfill content expectations and how content can fulfill tech expectations. Basic storytelling mechanics customized to today’s popular technologies, live experiences, and traditional game platforms.



The New Digital Storytelling


The New Digital Storytelling
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Author : Bryan Alexander
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-04-07

The New Digital Storytelling written by Bryan Alexander and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-07 with Language Arts & Disciplines categories.


This book surveys the many ways of telling stories with digital technology, including blogging, gaming, social media, podcasts, and Web video. Digital storytelling uses new media tools and platforms to tell stories. The second wave of digital storytelling started in the 1990s with the rise of popular video production, then progressed in the new century to encompass newer, social media technologies. The New Digital Storytelling: Creating Narratives with New Media is the first book that gathers these new, old, and emergent practices in one place, and provides a historical context for these methods. Author Bryan Alexander explains the modern expression of the ancient art of storytelling, weaving images, text, audio, video, and music together. Alexander draws upon the latest technologies, insights from the latest scholarship, and his own extensive experience to describe the narrative creation process with personal video, blogs, podcasts, digital imagery, multimedia games, social media, and augmented reality—all platforms that offer new pathways for creativity, interactivity, and self-expression.



Interactive Narratives And Transmedia Storytelling


Interactive Narratives And Transmedia Storytelling
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Author : Kelly McErlean
language : en
Publisher: Taylor & Francis
Release Date : 2018-03-05

Interactive Narratives And Transmedia Storytelling written by Kelly McErlean and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with Art categories.


Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.



Interactive Narratives And Transmedia Storytelling


Interactive Narratives And Transmedia Storytelling
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Author : Kelly McErlean
language : en
Publisher: Focal Press
Release Date : 2018-03-09

Interactive Narratives And Transmedia Storytelling written by Kelly McErlean and has been published by Focal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-09 with Art categories.


Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- 1 Introduction -- 2 Traditional Narrative Texts -- 3 Subjective Interpretation -- 4 Sound Design -- 5 Visual Montage -- 6 Codifying Story Elements -- 7 Interactive Narratives -- 8 The Business of Transmedia Storytelling -- 9 Conclusion -- Appendix 1: Making The Little Extras -- Appendix 2: Digital Data Compression -- References -- Index



Anthology Storytelling 1


Anthology Storytelling 1
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Author : Ruediger Drischel
language : en
Publisher: 4P LABS via PublishDrive
Release Date : 2018-10-29

Anthology Storytelling 1 written by Ruediger Drischel and has been published by 4P LABS via PublishDrive this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-29 with Language Arts & Disciplines categories.


The purpose of this anthology is to provide an overview of the themes-universe under which storytelling is labeled today. Storytelling has gained increasing attention for a variety of purposes, from literature, science, technology, education, leadership to marketing. Storytelling has seen many technological disruptions since the dawn of humanity. From people sitting at the campfire, listening together to stories, to the internet which enables global audiences, and technologies like AR and VR with new user experiences up to immersiveness. What about this question: Does storytelling influence the lives of billions of people like the smartphone, robots, graphene-based batteries, nuclear-fusion, deep learning? 24 authors voice their views of their angle of storytelling.



Storytelling In The Digital World


Storytelling In The Digital World
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Author : Anna De Fina
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2019-06-15

Storytelling In The Digital World written by Anna De Fina and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-15 with Language Arts & Disciplines categories.


Storytelling in the Digital World explores new, emerging narrative practices as they are enacted on digital platforms such as Amazon, Facebook, Twitter, and YouTube. Contributors’ online ethnographies investigate a wide range of themes including the nature of processes of transformation and recontextualization of offline events into digital narratives; the effects of digital anonymity and pseudonymity on narrative practices; the strategies through which virtual communities discursively work together to solidify and negotiate their sociocultural identities; the tensions between the affordances that characterize different online media and the communicative needs of users; the structures and modes in which virtual users construct and enact participatory practices in these environments; and the significance of different spatiotemporal dimensions in the encoding, sharing and appreciation of stories. More generally, the volume engages with some of the theoretical and methodological challenges that the growing presence of digital technologies and media poses to narrative analysis. Originally published as special issue of Narrative Inquiry 27:2 (2017)



Digital Storytelling


Digital Storytelling
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Author : Carolyn Handler Miller
language : en
Publisher: CRC Press
Release Date : 2014-06-27

Digital Storytelling written by Carolyn Handler Miller and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Art categories.


Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.



Digital Personality


Digital Personality
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Author : Kuldeep Singh Kaswan
language : en
Publisher: CRC Press
Release Date : 2024-08-30

Digital Personality written by Kuldeep Singh Kaswan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-30 with Computers categories.


A computer that imbibes human characteristics is considered to have a digital personality. The character is akin to real-life human with his/her distinguishing characteristics such as history, morality, beliefs, abilities, looks, and sociocultural embeddings. It also contains stable personality characteristics; fluctuating emotional, cognitive, SOAR technology, and motivational states. Digital Personality focuses on the creation of systems and interfaces that can observe, sense, predict, adapt to, affect, comprehend, or simulate the following: character based on behavior and situation, behavior based on character and situation, or situation based on character and behavior. Character sensing and profiling, character-aware adaptive systems, and artificial characters are the three primary subfields in digital personality. Digital Personality has attracted the interest of academics from a wide range of disciplines, including psychology, human-computer interaction, and character modeling. It is expected to expand quickly as technology and computer systems become more and more intertwined into our daily lives. Digital Personality is expected to draw at least as much attention as Affective Computing. The goal of affective computing is to enable computers to comprehend both spoken and nonverbal messages from people, use implicit body language, gaze, speech tones, and facial expressions, etc. to infer the emotional state and then reply appropriately or even show affect through interaction modalities. More natural and seamless human-computer connection would be the larger objective. Users will benefit from a more individualized experience as a result. Additionally, this will affect how well the user performs since they will have the assistance of the robots to do their jobs quickly and effectively. This book provides an overview of the character dimensions and how technology is aiding this area of study. It offers a fresh portrayal of character from several angles. It also discusses the applications of this new field of study.



The New Digital Storytelling


The New Digital Storytelling
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Author : Bryan Alexander
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-07-20

The New Digital Storytelling written by Bryan Alexander and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Language Arts & Disciplines categories.


Newly revised and updated, this is the essential guide to state-of-the-art digital storytelling for audiences, creators, and teachers. Written for everyone interested in the communication potential of digital media, including educators, marketers, communication professionals, and community activists, this is the ultimate guide to harnessing technology for storytelling. No other book covers the digital storytelling movement as thoroughly as this updated second edition of a popular work, nor does any incorporate as many technologies, from video to augmented reality, mobile devices to virtual reality. The book combines history, analysis, and practical guidance about digital storytelling. It begins with a history that encompasses an exploration of storytelling itself, as well as a description of narratives using digital tools from the 1980s through 2000. From there, the author dives into modern digital storytelling, offering analysis and guidance regarding the use of digital video, podcasting, social media, gaming, mobile devices, and virtual and augmented reality. The work concludes with practical advice about how to create and share digital stories using the most current tools so even the new would-be storyteller can create their first digital narrative. Of course, the second edition is updated to take into account the many ways the field has advanced since the original book appeared. With many new examples of digital stories, this edition's evidence base is current and fresh. New or transformed technologies are also addressed, including virtual reality; mobile devices that have become mainstream tools for creating, sharing, and experiencing digital stories; and the wide variety of new storytelling apps and services.



Individuals In B2b Marketing


Individuals In B2b Marketing
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Author : Maria Ivanova-Gongne
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-21

Individuals In B2b Marketing written by Maria Ivanova-Gongne and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Business & Economics categories.


The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.