Storytelling In Onlinewerbefilmen
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Storytelling In Onlinewerbefilmen Warum Sich Geschichten Im Web 2 0 So Gut Verkaufen
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Author : Andreas Friedrich
language : de
Publisher: Diplomica Verlag
Release Date : 2013-09
Storytelling In Onlinewerbefilmen Warum Sich Geschichten Im Web 2 0 So Gut Verkaufen written by Andreas Friedrich and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09 with Social Science categories.
Schw„chelnde Qualit„tsmedien und die M”glichkeit von Privatpersonen sowie Unternehmen immer und berall Inhalte im Internet ver”ffentlichen zu k”nnen, fhrten die letzten Jahre zu einem anschwellenden Informationsrauschen im Netz. Auf der Suche nach neuen M”glichkeiten die werbungsresistenten Rezipienten von Ideen und Produkten zu berzeugen, entdecken Unternehmer und Forscher die alte Methode des Geschichtenerz„hlens wieder. Als Grundlage der Untersuchung werden die Wirkungsweise von Geschichten ber das Prinzip der Mustererkennung und Wahrnehmung des Menschen erkl„rt und Beispiele fr die jeweiligen Einsatzbereiche aufgefhrt. Diese Untersuchung besch„ftigt sich mit der Frage, welche Faktoren bei einer erfolgreichen Umsetzung von Storytelling in Onlinewerbefilmen eine Rolle spielen. Dafr werden verschiedene erfolgreiche Onlinewerbefilme aus unterschiedlichen Branchen auf Inhalt, narrative Struktur und verwendete Motive hin untersucht. Die Erkenntnisse aus den Analysen werden verglichen, zusammengefasst und anschlieáend Interpretiert.
Storytelling In Onlinewerbefilmen
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Author : Andreas Friedrich
language : de
Publisher: GRIN Verlag
Release Date : 2013-07-30
Storytelling In Onlinewerbefilmen written by Andreas Friedrich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-30 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Angewandte Wissenschaften Neu-Ulm; früher Fachhochschule Neu-Ulm (Informationsmanagement), Sprache: Deutsch, Abstract: Die Arbeit beschäftigt sich mit der Frage welche Faktoren beim Einsatz von Storytelling in Onlinewerbefilmen erfolgsentscheidend sind. Dabei wurden, neben der Auseinandersetzung mit der Theorie von Geschichten, Informationsverabeitung und Einsatzbereiche von Storytelling, vier erfolgreiche Werbefilme (KONY 2012, Adidas "The Return", Budweiser "Brotherhood", GetUp! "It's time") aus unterschiedlichen Branchen analysiert und verglichen. Am Ende erfolgt eine kurze kritische Auseinandersetzung mit dem Einsatz von narrativen Elementen in der Massenkommunikation.
Storytelling In Onlinewerbefilmen
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Author : Andreas Friedrich
language : de
Publisher:
Release Date : 2013-08
Storytelling In Onlinewerbefilmen written by Andreas Friedrich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with categories.
Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule fur Angewandte Wissenschaften Neu-Ulm; fruher Fachhochschule Neu-Ulm (Informationsmanagement), Sprache: Deutsch, Abstract: Die Arbeit beschaftigt sich mit der Frage welche Faktoren beim Einsatz von Storytelling in Onlinewerbefilmen erfolgsentscheidend sind. Dabei wurden, neben der Auseinandersetzung mit der Theorie von Geschichten, Informationsverabeitung und Einsatzbereiche von Storytelling, vier erfolgreiche Werbefilme (KONY 2012, Adidas "The Return," Budweiser "Brotherhood," GetUp! "It's time") aus unterschiedlichen Branchen analysiert und verglichen. Am Ende erfolgt eine kurze kritische Auseinandersetzung mit dem Einsatz von narrativen Elementen in der Massenkommunikation.
Finding A Solution To Leadership
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Author : Niels Brabandt
language : en
Publisher: BoD – Books on Demand
Release Date : 2019-10-21
Finding A Solution To Leadership written by Niels Brabandt and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Business & Economics categories.
Business and employee management are key subjects in business administration. For decades, actually for centuries, there has been a discussion about how effective leadership of people or employees can be realized. It has always been a major concern within market-based economic systems to learn how its products and services should be designed in order to generate consumer demand. That the discussion about business and employee management is more relevant than ever is linked to the fact that leadership situations are influenced by a variety of external factors. They include, in particular, political, cultural, social, demographic, economic, and technological developments. It is therefore required for business and employee management to be adapted to those external framework conditions on a permanent basis. In former times, the assumption in mainstream leadership research was that leadership success relied on specific personal characteristics. Later on, the prevailing view was that the decisive factors in employee management lied in specific leadership behavior or leadership styles. Today's research on leadership is dominated by situation-oriented approaches, providing for specific leadership concepts for specific organizational and employee-related structures. The present thesis is an attempt to bundle a variety of approaches to leadership with the aim of providing an overarching framework for concepts of a similar nature. Therefore, the leadership concept to be developed in what follows is to be characterized by the principles of holism and sustainability. The first step is to present the fundamentals of leadership and management in order to introduce key terms and concepts and provide an overview of the research on leadership. Chapter 3 deals with separately displaying the business and employee management approaches of various management pioneers, distinguishing between early and con-temporary pioneers. Each approach is presented in consideration of its key elements, its strengths and opportunities, as well as its weaknesses and limitations. The fourth chapter, finally, is devoted to developing a holistic and sustainable leader-ship concept.
Der Anfang Des Ganzen
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Author : Andrea Polaschegg
language : de
Publisher: Wallstein Verlag
Release Date : 2020-05-27
Der Anfang Des Ganzen written by Andrea Polaschegg and has been published by Wallstein Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Literary Criticism categories.
Aus einer materialgesättigten Medienpoetik des Textanfangs wird hier eine völlig neue Ästhetik der Literatur entwickelt. Texte haben Anfänge. Sie beginnen mit einem ersten Satz, einem ersten Vers oder einem ersten Akt, auf den alles Weitere folgt - unabhängig davon, wo ihre Lektüre einsetzt. Dinge dagegen besitzen solche Anfänge nicht. An ihnen lassen sich Grenzen, Ränder oder Kanten ausmachen, bestenfalls zwei Enden, aber kein Anfang. Diese scheinbar simple Einsicht birgt einen medien- und literaturtheoretischen Sprengstoff, den Andrea Polaschegg zündet: Obwohl Texte durch ihre Anfänge als Verlaufsmedien erkennbar werden, die von Bildern ebenso kategorial unterschieden sind wie von Gegenständen, haben Ästhetik und Literaturwissenschaft diese Eigengesetzlichkeit des Textes ausgeblendet und literarische Werke stets nur als simultane Ganzheiten begriffen. Anhand zahlreicher Beispiele aus der Literatur-, Kunst- und Theoriegeschichte entwickelt die Autorin eine Medienpoetik, die den transitorischen Charakter des Textes ernst nimmt, und entwirft auf dieser Grundlage eine neue Ästhetik der Literatur. Der Textanfang präsentiert sich dabei als eminente Herausforderung überkommener Denkgewohnheiten. Und die Suche nach den Gründen für die literaturwissenschaftliche Verlaufsvergessenheit legt unerwartete Traditionen frei.
The Facebook Marketing Book
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Author : Dan Zarrella
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2010-12-21
The Facebook Marketing Book written by Dan Zarrella and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-21 with Business & Economics categories.
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators
The Influence Of Non Governmental Organizations Ngos On Sustainable Tourism Development
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Author : Yousef Alsaad
language : en
Publisher:
Release Date : 2016
The Influence Of Non Governmental Organizations Ngos On Sustainable Tourism Development written by Yousef Alsaad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
A Science Fiction Omnibus
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Author : Brian Wilson Aldiss
language : en
Publisher: Penguin Classic
Release Date : 2007-11-29
A Science Fiction Omnibus written by Brian Wilson Aldiss and has been published by Penguin Classic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-29 with Fiction categories.
Bringing together a diverse selection of science fiction spanning over 60 years, this collection includes stories from noted authors such as Isaac Asimov, Clifford Simak, Harry Harrison, Bruce Sterling and A.E. Van Vogt.
Postscript To The Name Of The Rose
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Author : Umberto Eco
language : en
Publisher: San Diego : Harcourt Brace Jovanovich
Release Date : 1984
Postscript To The Name Of The Rose written by Umberto Eco and has been published by San Diego : Harcourt Brace Jovanovich this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Fiction categories.
The Weather Fifteen Years Ago
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Author : Wolf Haas
language : en
Publisher: Ariadne Press (CA)
Release Date : 2009
The Weather Fifteen Years Ago written by Wolf Haas and has been published by Ariadne Press (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Fiction categories.
"The prosaic romantic hero, Vittorio Kowalski possesses a strange talent: he can remember the weather for every day of the past fifteen years in a certain village in the Austrian Alps. When he is invited to display this uncanny ability on a TV game show, he uncovers memories of his unrequited love for an Austrian girl named Anni, the accident that led to her father's death, and his own near-fatal experience at the place of their secret childhood meetings. As the interview progresses, intricacies of the children's parents' stories unfold to reveal a startling erotic entanglement. On the very last day of the fictional transcription, we learn almost everything else."--Jacket.