Storytelling Und Narration In Den Public Relations
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Storytelling Und Narration In Den Public Relations
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Author : Annika Schach
language : de
Publisher: Springer-Verlag
Release Date : 2015-11-19
Storytelling Und Narration In Den Public Relations written by Annika Schach and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Language Arts & Disciplines categories.
Das Buch präsentiert eine textlinguistische Analyse von Texten zur Unternehmensgeschichte und widmet sich dem vielzitierten Storytelling-Trend. Anhand von Textexemplaren der DAX30-Unternehmen werden die Textfunktion, Themenentfaltung und Formulierungsspezifika untersucht. Ein besonderer Schwerpunkt liegt in der Fragestellung, inwieweit Narration als Vertextungsstrategie verwendet wird und wie sich die Textexemplare in einer Typologie beschreiben lassen. Die Arbeit stellt zudem einen Bezug zum medienwissenschaftlichen Framing-Ansatz her.
Storytelling For Media
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Author : Joachim Friedmann
language : en
Publisher: UTB
Release Date : 2021-09-06
Storytelling For Media written by Joachim Friedmann and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-06 with Social Science categories.
The term “storytelling” is gaining prominence both in academia and industry — rightly so — because narrative techniques allow for particularly effective and sustainable communication. Stories are what catch our attention, move us, teach us to empathise, and create strong memories. This introduction to the strategies of storytelling uses fundamental scientific texts as well as dramaturgical guides and practical examples. Dr. Joachim Friedmann, professor and writer of scripts for tv, comics, and games, presents a both theoretically-sound and practically-applicable guide for the analysis and design of narratives in various media, not only for students, but for everyone who wants to understand how stories are created.
Entrepreneurship In Culture And Creative Industries
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Author : Elisa Innerhofer
language : en
Publisher: Springer
Release Date : 2017-10-25
Entrepreneurship In Culture And Creative Industries written by Elisa Innerhofer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-25 with Business & Economics categories.
This book explains and analyzes entrepreneurship and cultural management issues in the creative and cultural sectors and discusses the impacts of economic, social and structural changes on cultural entrepreneurship. The expert contributions investigate the role of cultural entrepreneurship in regional and destination management and development by presenting best practice examples. It offers various interdisciplinary approaches, including perspectives from the fields of entrepreneurship and management, regional and destination management and development, sociology, psychology, innovation as well as creative industries, and also features articles exploring cultural entrepreneurship on a corporate as well as on a spatial level – or in other words in regions and destinations.
Storytelling In All Aspects
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Author : Seda Mengü
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2017
Storytelling In All Aspects written by Seda Mengü and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.
Handbook Of Research On Narrative Advertising
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Author : Yilmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2019-06-28
Handbook Of Research On Narrative Advertising written by Yilmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-28 with Business & Economics categories.
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Storytelling
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Author : Annika Schach
language : de
Publisher: Springer-Verlag
Release Date : 2017-08-16
Storytelling written by Annika Schach and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-16 with Business & Economics categories.
Dieses Buch beleuchtet das Trendthema Storytelling aus unterschiedlichen Perspektiven - von der narrativen Reportage im Journalismus über Story-Elemente in der Fotografie, der Mode und im Produktdesign, dem inszenierten Erlebnis in der digitalen Welt bis hin zum strategischen Einsatz von Corporate Storys in der externen und internen Unternehmenskommunikation. Die Arbeit mit Geschichten in der Kommunikation ist zwar nicht neu, der strategische Einsatz zur Vermittlung von bestimmten Inhalten und Botschaften, das Storytelling, beschäftigt jedoch aktuell diverse Disziplinen. Die Auseinandersetzung mit dieser Technik ist bereits vom Kern her interdisziplinär, denn Geschichten können in Text, Bild, Ton oder im Film erzählt werden. So umfangreich die praxisbezogene Beschäftigung mit dem Themenbereich ist, so spärlich ist der fächerübergreifende Diskurs, durch den Erkenntnisse aus den unterschiedlichen Disziplinen zusammengeführt, kontrastiert und gewinnbringend diskutiert werden können. Diese Lücke schließt dieses Buch.
Handbook Of Research On Transmedia Storytelling And Narrative Strategies
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Author : Y?lmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2018-07-06
Handbook Of Research On Transmedia Storytelling And Narrative Strategies written by Y?lmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Social Science categories.
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Narrative Advertising Models And Conceptualization In The Digital Age
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Author : Y?lmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2017-02-01
Narrative Advertising Models And Conceptualization In The Digital Age written by Y?lmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-01 with Business & Economics categories.
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Encyclopedia Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE Publications
Release Date : 2004-10-12
Encyclopedia Of Public Relations written by Robert L. Heath and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-12 with Language Arts & Disciplines categories.
The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Power Performance
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Author : Tony Silvia
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
Power Performance written by Tony Silvia and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts