Strat Gies D Internationalisation 3e Dition

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Internationalisation Strategies

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Author : G M. Chryssochiodis
language : en
Publisher:
Release Date : 1993

Internationalisation Strategies written by G M. Chryssochiodis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.

Strategic International Management

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Author : Dirk Morschett
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-19

Strategic International Management written by Dirk Morschett and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Business & Economics categories.

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

World Englishes

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Author : Jennifer Jenkins
language : en
Publisher: Psychology Press
Release Date : 2003

World Englishes written by Jennifer Jenkins and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Assuming no prior knowledge, this book offers an accessible overview of English dialects, with activities, study questions, sample analyses, commentaries & key readings. It is structured around four sections: introduction, development, exploration & extension.

The Sage Handbook Of International Marketing

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Author : Masaaki Kotabe
language : en
Publisher: SAGE
Release Date : 2009-01-30

The Sage Handbook Of International Marketing written by Masaaki Kotabe and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

Global Business Strategy

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Author : Kazuyuki Motohashi
language : en
Publisher: Springer
Release Date : 2015-03-25

Global Business Strategy written by Kazuyuki Motohashi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-25 with Business & Economics categories.

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Market Leader

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Author :
language : en
Publisher:
Release Date : 2011

Market Leader written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.

Logistics Management And Strategy

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Author : Alan Harrison
language : en
Publisher: Pearson UK
Release Date : 2019

Logistics Management And Strategy written by Alan Harrison and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business logistics categories.

International Business Management

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Author : Tripti Singh Chowdhury
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2024-01-01

International Business Management written by Tripti Singh Chowdhury and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-01 with Education categories.

Buy E-Book of INTERNATIONAL BUSINESS MANAGEMENT For MBA 3rd Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP

International Marketing In The Fast Changing World

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Author : Shaoming Zou
language : en
Publisher: Emerald Group Publishing Limited
Release Date : 2015-11-03

International Marketing In The Fast Changing World written by Shaoming Zou and has been published by Emerald Group Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.

Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

Strategic Marketing

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Author : Torsten Tomczak
language : de
Publisher: Springer
Release Date : 2017-09-15

Strategic Marketing written by Torsten Tomczak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.