Strat Gies De La Musique
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Strat Gies De La Musique
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Author : André Lange
language : fr
Publisher: Editions Mardaga
Release Date : 1986
Strat Gies De La Musique written by André Lange and has been published by Editions Mardaga this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
La Musique Au Service Du Marketing Version Enrichie
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Author : Laurent Delassus
language : fr
Publisher: Editions Eyrolles
Release Date : 2012-01-03
La Musique Au Service Du Marketing Version Enrichie written by Laurent Delassus and has been published by Editions Eyrolles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Business & Economics categories.
Quand la musique fait vendre ! Comment utiliser la musique pour mieux vendre ses produits et valoriser sa marque ? Si la musique a longtemps été la dernière roue du carrosse dans les briefs marketing, ce temps est révolu ! C'est désormais un levier clé de la stratégie marketing, un des points forts de l'identité d'une marque ou d'un produit. Jingle, slogan musical, reprise d'un air connu ou composition originale, les formes musicales sont variées. Elles répondent à des usages spécifiques et à des objectifs communicationnels précis. Qui n'a pas en tête les airs des spots de la MAAF, de la SNCF, de RTL, d'Adidas ou encore de Coca-Cola ? Et ce n'est pas tout ! Les marques ne peuvent plus se contenter de communiquer. Elles doivent impérativement affirmer leur identité et mettre en place des stratégies relationnelles qui construiront une relation privilégiée avec leurs clients. La musique peut justement leur fournir des outils efficaces : partenariat avec des artistes, organisation ou parrainage d'événements musicaux, mise en place de plateformes de téléchargement... Ecrit par Laurent Delassus, expert en communication et musicien professionnel, cet ouvrage est le premier manuel de référence sur les stratégies musicales à l'oeuvre dans le marketing. Il propose un accompagnement pas à pas pour faire coïncider une marque et son identité sonore. Cette version EPUB est une version enrichie, les pistes audio sont intégrées au livre. Assurez-vous que votre reader supporte l'audio.
La Musique Au Service Du Marketing
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Author : Laurent Delassus
language : fr
Publisher: Editions Eyrolles
Release Date : 2012-01-03
La Musique Au Service Du Marketing written by Laurent Delassus and has been published by Editions Eyrolles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Business & Economics categories.
Quand la musique fait vendre ! Comment utiliser la musique pour mieux vendre ses produits et valoriser sa marque ? Si la musique a longtemps été la dernière roue du carrosse dans les briefs marketing, ce temps est révolu ! C'est désormais un levier clé de la stratégie marketing, un des points forts de l'identité d'une marque ou d'un produit. Jingle, slogan musical, reprise d'un air connu ou composition originale, les formes musicales sont variées. Elles répondent à des usages spécifiques et à des objectifs communicationnels précis. Qui n'a pas en tête les airs des spots de la MAAF, de la SNCF, de RTL, d'Adidas ou encore de Coca-Cola ? Et ce n'est pas tout ! Les marques ne peuvent plus se contenter de communiquer. Elles doivent impérativement affirmer leur identité et mettre en place des stratégies relationnelles qui construiront une relation privilégiée avec leurs clients. La musique peut justement leur fournir des outils efficaces : partenariat avec des artistes, organisation ou parrainage d'événements musicaux, mise en place de plateformes de téléchargement... Ecrit par Laurent Delassus, expert en communication et musicien professionnel, cet ouvrage est le premier manuel de référence sur les stratégies musicales à l'oeuvre dans le marketing. Il propose un accompagnement pas à pas pour faire coïncider une marque et son identité sonore. L'ebook est accompagné de fichiers audios à télécharger qui proposeront systématiquement des illustrations et des exemples.
The Self Promoting Musician
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Author : Peter Spellman
language : en
Publisher: Hal Leonard Corporation
Release Date : 2013-09-01
The Self Promoting Musician written by Peter Spellman and has been published by Hal Leonard Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-01 with Music categories.
(Berklee Guide). Take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering tips and resources for self-managed musicians, you will learn to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay online and offline; protect your creative works; keep your career organized and growing, using the best low-cost practices; and more!
Musical Excellence
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Author : Aaron Williamon
language : en
Publisher: Oxford University Press
Release Date : 2004-06-17
Musical Excellence written by Aaron Williamon and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-17 with Psychology categories.
Musical Excellence offers performers, teachers, and researchers, new perspectives and practical guidance for enhancing performance and managing the stress that typically accompanies performance situations. It draws together, for the first time in a single collection, the findings of pioneering initiatives from across the arts and sciences. Specific recommendations are provided alongside comprehensive reviews of existing theory and research, enabling the practitioner to place the strategies and techniques within the broader context of human performance and encouraging novel ways of conceptualizing music making and teaching. Part I, Prospects and Limits, sets out ground rules for achieving musical excellence. What roles do innate talent, environmental influences, and sheer hard work play in attaining eminence? How can musicians best manage the physical demands of a profession that is intrinsically arduous, throughout a career that can literally span a lifetime? How can performers, teachers, and researchers effectively assess and reflect on performance enhancement for themselves, their colleagues, and their students? Part II, Practice Strategies, presents approaches for increasing the effectiveness and efficiency of practice. These are examined generally for the individual and ensembles and specifically for the tasks of memorizing, sight-reading, and improvising music. Musicians spend vast amounts of time and energy acquiring and refining their skills, but are there particular rehearsal strategies that they can employ to produce better performance results or to achieve the same results more quickly? What implication does existing knowledge of human information processing and physical functioning have for musical learning and practice? Part III, Techniques and Interventions, introduces scientifically validated methods for enhancing musical achievement, ordered from the more physical to the psychological to the pharmacological; however, they all address issues of both mental and physical significance for the musician. Collectively, they stand as clear evidence that applied, cross-disciplinary research can facilitate musicians' strive for performance excellence. Throughout, the book highlights ways for musicians to make the most of their existing practice, training, and experience and gives them additional tools for acquiring and developing new skills. Each chapter is underpinned by physical and psychological principles relevant to all performance traditions that demand dedication and resilience, unique artistic vision, and effective communication.
Musical Creativity
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Author : Guerino Mazzola
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-11-03
Musical Creativity written by Guerino Mazzola and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-03 with Computers categories.
This book represents a new approach to musical creativity, dealing with the semiotics, mathematical principles, and software for creativity processes. After a thorough introduction, the book offers a first practical part with a detailed tutorial for students in composition and improvisation, using musical instruments and music software. The second, theoretical part deals with historical, actual, and new principles of creative processes in music, based on the results and methods developed in the first author’s book Topos of Music and referring to semiotics, predicative objects, topos theory, and object-oriented concept architectures. The third part of the book details four case studies in musical creativity, including an analysis of the six variations of Beethoven's sonata op. 109, a discussion of the creative process in a CD coproduced in 2011 by the first and second authors, a recomposition of Boulez’s "Structures pour deux pianos" using the Rubato software module BigBang developed by the third author, and the Escher theorem from mathematical gesture theory in music. This is both a textbook addressed to undergraduate and graduate students of music composition and improvisation, and also a state-of-the-art survey addressed to researchers in creativity studies and music technology. The book contains summaries and end-of-chapter questions, and the authors have used the book as the main reference to teach an undergraduate creativity studies program and also to teach composition. The text is supported throughout with musical score examples.
This Business Of Global Music Marketing
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Author : Tad Lathrop
language : en
Publisher: Billboard Books
Release Date : 2013-04-03
This Business Of Global Music Marketing written by Tad Lathrop and has been published by Billboard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Music categories.
Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.
Stereo Comparative Perspectives On The Sociological Study Of Popular Music In France And Britain
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Author : Philippe Le Guern
language : en
Publisher: Routledge
Release Date : 2016-04-01
Stereo Comparative Perspectives On The Sociological Study Of Popular Music In France And Britain written by Philippe Le Guern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Music categories.
The term 'Popular Music' has traditionally denoted different things in France and Britain. In France, the very concept of 'popular' music has been fiercely debated and contested, whereas in Britain and more largely throughout what the French describe as the 'Anglo-saxon' world 'popular music' has been more readily accepted as a description of what people do as leisure or consume as part of the music industry, and as something that academics are legitimately entitled to study. French researchers have for some decades been keenly interested in reading British and American studies of popular culture and popular music and have often imported key concepts and methodologies into their own work on French music, but apart from the widespread use of elements of 'French theory' in British and American research, the 'Anglo-saxon' world has remained largely ignorant of particular traditions of the study of popular music in France and specific theoretical debates or organizational principles of the making and consuming of French musics. French, British and American research into popular music has thus coexisted - with considerable cross-fertilization - for many years, but the barriers of language and different academic traditions have made it hard for French and anglophone researchers to fully appreciate the ways in which popular music has developed in their respective countries and the perspectives on its study adopted by their colleagues. This volume provides a comparative and contrastive perspective on popular music and its study in France and the UK.
Strat Gies Rh Toriques Et Communication Dans La Musique Contemporaine Europ Enne 1960 1980
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Author : Carlo Benzi
language : fr
Publisher:
Release Date : 2004
Strat Gies Rh Toriques Et Communication Dans La Musique Contemporaine Europ Enne 1960 1980 written by Carlo Benzi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Communication in music categories.
The Science Psychology Of Music Performance
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Author : Associate Professor of Systematic Musicology Richard Parncutt
language : en
Publisher: Oxford University Press, USA
Release Date : 2002
The Science Psychology Of Music Performance written by Associate Professor of Systematic Musicology Richard Parncutt and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Music categories.
This volume offers articles that combine the responses of music psychologists and music educators to the use of research in music psychology to the teaching, learning, and making of music at all educational levels.