Strategi Branding
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Bfnbc Branding For Non Branding Company
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Author : Dwi H Santoso
language : id
Publisher: PT Mandiri Insan Cendikia
Release Date : 2021-06-02
Bfnbc Branding For Non Branding Company written by Dwi H Santoso and has been published by PT Mandiri Insan Cendikia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-02 with Business & Economics categories.
Belum melakukan bukanlah berarti anda tidak punya kemampuan untuk melakukannya. Anda hanyalah belum memulai! Pun halnya dalam Branding. Dan jika kesadaran untuk melakukan aktifitas Branding sudah tumbuh dalam diri dan perusahaan anda, anda hanyalah tinggal memulai untuk melakukannya. Tentunya memulai dengan ayunan langkah yang benar, dan tetap melanjutkannya dengan cara yang benar pula Buku ini mencoba untuk memberikan sedikit inspirasi bagi anda untuk memulai dan melakukan Branding pada produk atau layanan anda secara benar. Dilengkap dengan beberapa studi kasus terkait Branding untuk memahami komplekasitasnya dan membuatnya menjadi lebih mudah untuk dipahami
99 Strategi Branding Di Era 4 0
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Author : Moh. Ainurrofiqin
language : id
Publisher: Anak Hebat Indonesia
Release Date : 2021-05-25
99 Strategi Branding Di Era 4 0 written by Moh. Ainurrofiqin and has been published by Anak Hebat Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with Business & Economics categories.
“Mengapa orang-orang harus memilih brand saya, bukan brand yang lain?” Apabila Anda hendak membangun sebuah brand yang kuat dan top of mind, Anda harus bisa memanfaatkan setiap peluang untuk menjawab pertanyaan tersebut. Maka, buku ini hadir untuk mengupas tuntas pokok-pokok branding yang meliputi dasar-dasar branding, proses branding, transformasi branding, strategi branding pada era disrupsi, dan strategi branding perusahaan-perusahaan bermerek besar. Anda pun akan belajar banyak tentang bagaimana membangun branding dengan tepat dan efektif pada era disrupsi. Lantas, buku ini tidak hanya menyajikan teori tentang branding, tetapi juga dilengkapi dengan studi kasus yang terjadi di perusahaan besar. Selain itu, Anda pun bisa mendapatkan perspektif baru mengenai strategi branding dan menjadikannya inspirasi dalam mengembangkan bisnis. Buku ini disusun dengan poin-poin yang runtut, logis, dan lebih mendalam. Sehingga, para pembaca merasa nyaman saat menikmati buku ini. Pun materi tentang branding yang komprehensif dan representatif disuguhkan secara sederhana sehingga dapat dinikmati oleh berbagai macam kalangan pembaca. Apabila Anda ingin mendalami dunia branding untuk bisnis Anda, buku ini wajib menjadi salah satu koleksi baru di perpustakaan pribadi Anda.
Strategi Branding
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Author : Bambang D. Prasetyo
language : id
Publisher: Universitas Brawijaya Press
Release Date : 2020-09-30
Strategi Branding written by Bambang D. Prasetyo and has been published by Universitas Brawijaya Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
Buku ini menjelaskan berbagai teori tentang branding yang ditulis oleh pakar branding nasional dan internasional. Pendekatannya sangat sederhana, tujuannya untuk memudahkan para pembaca memahami isinya lebih cepat dan menyenangkan. Setelah mendapatkan pengertian branding, berikutnya pembaca akan diajak untuk memahami segmen-segmen branding yang lebih spesifik seperti personal branding, corporate branding, political branding, city branding, nation branding, dan tidak lupa juga tentang strategi dari masing-masing branding itu yang bisa diterapkan dalam kehidupan sehari-hari. Walaupun strategi itu masih sederhana, namun dilengkapi dengan referensi sehingga pembaca bisa melacak sekaligus mendalaminya. Ulasan berikutnya dari buku ini menjelaskan tentang konsumen yang terkait dengan kegiatan branding. Berbagai karakter konsumen dan cara pendekatannya perlu disampaikan utamanya untuk memberikan manfaat pada sales personal ketika mereka berhadapan dengan konsumen. Cara pendekatan yang tepat akan menghasilkan kebaikan dalam bisnis. Itulah kira-kira tujuan mengenal karakter konsumen. Kemudian, setelah itu penjelasan aspek teori komunikasi digunakan untuk mengaitkan branding dalam perspektif komunikasi. Meskipun penjelasannya masih sederhana, kami berharap buku ini bisa diterima oleh mahasiswa, praktisi, konsultan, maupun masyarakat umum.
The Art Of Branding
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Author : Resanti Lestari
language : id
Publisher: Zahir Publishing
Release Date :
The Art Of Branding written by Resanti Lestari and has been published by Zahir Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Design categories.
Buku monograf ini mengulas mengenai konseptual dan praktis mengenai branding. Buku ini akan mengkaji upaya branding dari berbagai bidang, diantaranya adalah branding dalam berbisnis, destination branding (city branding, ecotourism), personal branding di media sosial, strategi branding produk-produk berbasis pertanian. Buku ini ditujukan sebagai rujukan teori mengenai branding, baik bagi mahasiswa maupun pengajar. Semoga buku ini dapat menjadi referensi yang dapat menggugah para akademisi untuk melakukan penelitian lebih lanjut maupun memberikan insight pada para praktisi dalam upaya mengembangkan merek.
The Brand Mindset Five Essential Strategies For Building Brand Advantage Throughout Your Company
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Author : Duane Knapp
language : en
Publisher: McGraw Hill Professional
Release Date : 1999-11-01
The Brand Mindset Five Essential Strategies For Building Brand Advantage Throughout Your Company written by Duane Knapp and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-01 with Business & Economics categories.
How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition. Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.
Strategic Brand Management
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Author : Richard H. Elliott
language : en
Publisher: Oxford University Press, USA
Release Date : 2007
Strategic Brand Management written by Richard H. Elliott and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
The Brand Mapping Strategy
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Author : Karen Tiber Leland
language : en
Publisher: Entrepreneur Press
Release Date : 2016-06-20
The Brand Mapping Strategy written by Karen Tiber Leland and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-20 with Business & Economics categories.
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Strategic Brand Management
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Author : Kevin Lane Keller
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-04-11
Strategic Brand Management written by Kevin Lane Keller and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-11 with Business & Economics categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Marketing Strategy Top Brand Indonesia
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Author : M. Suyanto
language : id
Publisher: Penerbit Andi
Release Date :
Marketing Strategy Top Brand Indonesia written by M. Suyanto and has been published by Penerbit Andi this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Untuk melambungkan produk menjadi Top Brand di Indonesia, dibutuhkan strategi pemasaran yang efektif meliputi segmentasi pasar, pembidikan pasar, dan penempatan posisi produk, serta diferensiasi produk.
Product Development Co Branding Pocari Sweat Yakult
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Author : Agus Al Hafid, SE
language : id
Publisher: CV. Green Publisher Indonesia
Release Date : 2022-10-26
Product Development Co Branding Pocari Sweat Yakult written by Agus Al Hafid, SE and has been published by CV. Green Publisher Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-26 with Business & Economics categories.
Buku ini membahas tentang Marketing Strategic (Pemasaran Strategik). Marketing strategic merupakan strategi yang digunakan oleh perusahaan produsen barang atau jasa secara berkesinambungan untuk memenangkan persaingan pasar. Tentunya Penyusunan rencana usaha secara menyeluruh dilandasi oleh strategi pemasaran seperti bagaimana menciptakan product development & cobranding dari suatu produk, product identity, distribution channel & content marketing, value creation & distribution channel, sponsorship, corporate social reaponbility & social, dan marketing. Untuk memudahkan pembaca dalam memahami Pemasaran Strategik terutama Co-Branding, penulis membuat sebuah studi berupa pengembangan kolaborasi dua buah produk minuman yaitu Pocari Sweat dan Yakult (Poya Foya) yang kami dokumentasikan dalam buku ini.