Strategi Pemasaran Jack Trout
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Strategi Pemasaran Jack Trout
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Author : Eagle Oseven
language : id
Publisher: Pinang
Release Date :
Strategi Pemasaran Jack Trout written by Eagle Oseven and has been published by Pinang this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Dari penulis terlaris Positioning --taktik penting untuk sukses di setiap arena pemasaran Dengan karya klasiknya tahun 1981, Positioning , Jack Trout (bersama rekan penulis Al Reis) selamanya mengubah cara strategi pemasaran dilakukan. Selama lebih dari dua dekade sejak saat itu, dia tetap berada di garis depan pemasaran dan pemikiran strategis. Ditulis sebagai tanggapan atas permintaan penggemar Trout, pembantunya, dan siswa di seluruh dunia, buku ini menyatukan ide-ide kunci dari karya substansialnya dalam format gigitan cepat. Trout tentang Strategi : Merupakan pengantar yang ideal untuk pemikiran salah satu inovator pemasaran paling berpengaruh abad ini Jelajahi tema utama Trout, termasuk kelangsungan hidup, persepsi, diferensiasi, dan lainnya Menghubungkan titik-titik dalam karya utamanya dan menjadikan idenya relevan dengan masalah terbesar yang dihadapi bisnis saat ini
22 Hukum Pemasaran Yang Tidak Dapat Diubah
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Author : Eagle Oseven
language : id
Publisher: Pinang
Release Date :
22 Hukum Pemasaran Yang Tidak Dapat Diubah written by Eagle Oseven and has been published by Pinang this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Ada hukum alam, jadi mengapa tidak ada hukum pemasaran? Seperti yang dicatat oleh Al Ries dan Jack Trout—konsultan pemasaran terkenal di dunia dan penulis buku terlaris Positioning, Anda dapat membuat pesawat terbang yang mengesankan, tetapi tidak akan pernah lepas dari tanah jika Anda mengabaikan hukum fisika, terutama gravitasi. Lalu mengapa, mereka bertanya, tidakkah seharusnya ada juga hukum pemasaran yang harus diikuti untuk meluncurkan dan mempertahankan merek yang unggul? Dalam The 22 Immutable Laws of Marketing, Ries and Trout menawarkan ringkasan dari dua puluh dua aturan inovatif untuk memahami dan berhasil di pasar internasional. Dari Hukum Kepemimpinan, Hukum Kategori, hingga Hukum Pikiran, wawasan berharga ini bertahan dalam ujian waktu dan menghadirkan jalan yang jelas menuju produk yang sukses. Melanggar mereka dengan risiko Anda sendiri. Al Ries dan Jack Trout, dua ahli strategi pemasaran paling sukses di dunia, meminta keahlian pemasaran selama lebih dari 40 tahun untuk mengidentifikasi aturan definitif yang mengatur dunia pemasaran. Menggabungkan tinjauan sejarah yang luas dengan pandangan yang tajam untuk masa depan, penulis menyoroti 22 alat superlatif dan teknik inovatif untuk pasar internasional. Penulis meneliti kampanye pemasaran yang berhasil dan kampanye lain yang gagal, mengapa ide bagus tidak sesuai dengan harapan, dan menawarkan ide mereka sendiri tentang apa yang akan berhasil lebih baik. Contoh kehidupan nyata, saran akal sehat, dan naluri pembunuh yang terkandung tidak kurang dari aturan di mana perusahaan akan berkembang atau gagal.
Bottom Up Marketing
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Author : Al Ries
language : en
Publisher: Plume Books
Release Date : 1990
Bottom Up Marketing written by Al Ries and has been published by Plume Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
Repositioning Marketing In An Era Of Competition Change And Crisis
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-10-30
Repositioning Marketing In An Era Of Competition Change And Crisis written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-30 with Business & Economics categories.
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.
Big Brands Big Trouble
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Author :
language : id
Publisher: ESENSI
Release Date :
Big Brands Big Trouble written by and has been published by ESENSI this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The 22 Immutable Laws Of Marketing
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Author : Al Ries
language : en
Publisher:
Release Date : 1994
The 22 Immutable Laws Of Marketing written by Al Ries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business enterprises categories.
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.
Marketing Classics
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Author : Antonina Usmara
language : id
Publisher:
Release Date : 2018-11-30
Marketing Classics written by Antonina Usmara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-30 with categories.
“Marketing Classics” merangkum esai tentang pemasaran dari para penulis yang ahli di bidangnya. Pembahasan dalam buku ini mencakup filosofi pemasaran hingga strategi. Buku setebal 384 halaman ini dapat dijadikan bahan bacaan bagi mahasiswa atau siapapun yang ingin lebih memahami bidang ilmu pemasaran. Sinopsis Buku Marketing Myopia Theodore Levitt / Kerangka Analitis Untuk Pemasaran Wroe Alderson / Pemasaran Sebagai Suatu Pertukaran Richard P. Bagozzi / Memperluas Konsep Pemasaran Philip Kotler dan Sidney J Levy / Pemasaran Perencanaan Strategis dan Teori tentang Firma Paul F. Anderson / Teori Perilaku Pembeli John A. Howard dan Jagdish N. Sheth / Model Umum untuk memahami Perilaku Membeli pada Organisasi Frederick E. Webster dan Yoram Wind / Segmentasi Keuntungan: Alat Penelitian yang Berorientasi Keputusan Russel I. Haley / Persepsi Harga dan Perilaku Berbelanja Konsumen: Sebuah studi Kasus Donald R. Lichtenstein, Nancy M. Ridgway dan Richard G. Netemeyer / Variabel Situasional dan Perilaku Konsumen Russel W. Belk / Imajinasi Perusahaan dan Kecepatan Pemasaran Gary Hamel dan C.K. Prahalad / Positioning Mengatasi Kekacauan pada Pangsa Pasar Jack Trout dan Al Ries / Mengelola Pemasaran melalui Customer Equity Test Robert C. Blattberg dan John Deighton / Perbedaan Pemasaran Jasa Leonard L. Berry / Konsep Bauran Pemasaran Nell H. Borden / Globalisasi Pasar Theodore Levitt / Pemasaran adalah Segala-galanya Regis McKenna Daftar Isi Bagian 1: Filosofi Pemasaran Bagian 2: Perilaku Pembelian Bagian 3: Strategi Pemasaran Bagian 4: Program Pemasaran Bagian 5: Implementasi Pemasaran
Positioning The Battle For Your Mind
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Author : Al Ries
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-01-03
Positioning The Battle For Your Mind written by Al Ries and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-03 with Business & Economics categories.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Analisis Desain Aplikasi Multimedia Untuk Pemasaran
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Author : M.Suyanto
language : id
Publisher: Penerbit Andi
Release Date :
Analisis Desain Aplikasi Multimedia Untuk Pemasaran written by M.Suyanto and has been published by Penerbit Andi this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategi Perancangan Iklan Televisi Perusahaan Top Dunia
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Author : M. Suyanto
language : id
Publisher: Penerbit Andi
Release Date :
Strategi Perancangan Iklan Televisi Perusahaan Top Dunia written by M. Suyanto and has been published by Penerbit Andi this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.