Strategi Pemasaran Syariah Dalam Konteks Laznas
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Strategi Pemasaran Syariah Dalam Konteks Laznas
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Author : Khusnul Fikriyah
language : id
Publisher: Penerbit Adab
Release Date :
Strategi Pemasaran Syariah Dalam Konteks Laznas written by Khusnul Fikriyah and has been published by Penerbit Adab this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Judul : Strategi Pemasaran Syariah : dalam Konteks LAZNAS Penulis : Khusnul Fikriyah Ukuran : 15,5 x 23 cm Tebal : 116 Halaman Cover : Soft Cover No. ISBN : 978-623-505-207-6 No. E-ISBN : 978-623-505-208-3 (PDF) SINOPSIS Buku “Strategi Pemasaran Syariah : dalam Konteks LAZNAS” menghadirkan pandangan yang mendalam tentang bagaimana lembaga amil zakat, infak, dan sedekah (LAZNAS) dapat mengadopsi pendekatan pemasaran yang sesuai dengan prinsip-prinsip syariah. Melalui penelusuran yang komprehensif, penulis menguraikan strategi-strategi yang tidak hanya efektif dalam mempromosikan program-program amal, tetapi juga berlandaskan pada nilai-nilai Islam yang mendasar. Dari penggunaan media sosial yang tepat hingga pengembangan kemitraan dengan komunitas lokal, buku ini memberikan panduan praktis untuk membangun citra positif dan meningkatkan kepercayaan masyarakat terhadap LAZNAS. Dengan pendekatan yang holistik, buku ini tidak hanya menawarkan strategi-strategi pemasaran konvensional, tetapi juga menekankan pentingnya keberdayaan ekonomi umat melalui prinsip-prinsip syariah. Dari sudut pandang ini, pembaca akan dibimbing untuk memahami bagaimana mengintegrasikan nilai-nilai keadilan, transparansi, dan tanggung jawab sosial dalam setiap langkah pemasaran yang diambil oleh LAZNAS. Sebagai panduan yang relevan dan inspiratif bagi para pengelola dan praktisi LAZNAS, buku ini mendorong untuk menjalankan misi amal dengan cara yang tidak hanya efektif secara bisnis, tetapi juga bermakna secara moral dan spiritual.
Manajemen Pemasaran Islam Jejak Pustaka
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Author : Adi Mursalin
language : id
Publisher: Jejak Pustaka
Release Date :
Manajemen Pemasaran Islam Jejak Pustaka written by Adi Mursalin and has been published by Jejak Pustaka this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Buku ini menyajikan teori-teori tentang penerapan pemasaran Islam, riset pemasaran Islam atau tabayyun, penerapan bauran pemasaran Islam, STP dalam Islam, penetapan harga menurut Islam, hukum promosi dalam Islam, serta penerapan green marketing dalam perspektif Islam. Setiap menyajikan latihan berupa diskusi dan video-video untuk ditonton dan pertanyaanpertanyaan kasus. Selain sebagai rujukan dalam bidan manajemen pemasaran Islam, buku ini juga dapat digunakan oleh siapa yang mempunyai minat dan niat untuk memulai atau merevisi bisnis secara Islami.
Brands And Branding
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Author : Rita Clifton
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-01
Brands And Branding written by Rita Clifton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Business & Economics categories.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Brand Meaning
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Author : Mark Batey
language : en
Publisher: Routledge
Release Date : 2015-12-07
Brand Meaning written by Mark Batey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Business & Economics categories.
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Faith And The State
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Author : Amelia Fauzia
language : id
Publisher: BRILL
Release Date : 2013-02-21
Faith And The State written by Amelia Fauzia and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-21 with History categories.
Faith and the State offers a historical development of Islamic philanthropy from the time of the Islamic monarchs, through the period of Dutch colonialism and up to contemporary Indonesia.
Sulap Sampah Plastik Keras Jadi Jutaan Rupiah
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Author : Mita Sirait
language : id
Publisher: Bentang Pustaka
Release Date : 2009-09-11
Sulap Sampah Plastik Keras Jadi Jutaan Rupiah written by Mita Sirait and has been published by Bentang Pustaka this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Business & Economics categories.
Berisi penjelasan mengenai sampah, cara khusus pengumpulan & pembersihannya. Profil pelaku usaha yang sukses, dilengkapi strategi-strategi khusus mereka. [Mizan, B-First, Inspiration, Motivation, Go Green, Indonesia]
Small And Medium Enterprises Across The Globe
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Author : Meghana Ayyagari
language : en
Publisher: World Bank Publications
Release Date : 2003
Small And Medium Enterprises Across The Globe written by Meghana Ayyagari and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Pequeą y mediana empresa (PYME) categories.
This paper describes a new cross-country database on the importance of small and medium enterprises (SMEs). This database is unique in that it presents consistent and comparable information on the contribution of the SME sector to total employment and GDP across different countries. The dataset improves on existing publicly available datasets on several grounds. First, it extends coverage to a broader set of developing and industrial economies. Second, it provides information on the contribution of the SME sector using a uniform definition of SMEs across different countries, allowing for consistent cross-country comparisons. Third, while we follow the traditional definition of the SME sector as being part of the formal sector, the new database also includes the size of the SME sector relative to the informal sector. This paper describes the sources and the construction of the different indicators, presents descriptive statistics, and explores correlations with other socioeconomic variables. This paper--a product of Finance, Development Research Group--is part of a larger effort in the group to study SME-related issues.
Fiqh Al Zakah
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Author : Yusuf Al Qaradawi
language : en
Publisher: Volume
Release Date : 2023-04-03
Fiqh Al Zakah written by Yusuf Al Qaradawi and has been published by Volume this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-03 with categories.
In the hierarchy of Islamic faith and religious duties, zakat is next only to the acclamation of Allah's unity and prophecy of Muhammad (peace be unto him) and the five daily prayers. It is rather significant that a measure of far-reaching economic consequences should find such a high place in that hierarchy and be counted as one of the five pillars of Islam. Zakat is doubly important in the way of life that is Islam. On the one hand, it is a means of spiritual purification and, on the other, a way to regain balance and equilibrium in social and economic life. One would expect religious scholars and economists not to miss these points and pay due attention to this unique institution. However, the subject of zakat did not attract the attention of contemporary scholars to an extent commensurate with its importance. There is a need for economists, legal experts, and shariah scholars who would elaborate and analyze the law of zakat in a contemporary manner. Sheikh Yusuf al Qardawi's book is one of those exceptions to the above, giving one hope and reassurance to continue. First published more than 3 decades ago, Fiqh al-Zakat still remains unparalleled in its comprehensiveness, exposition, and depth. It is, therefore, with great pleasure that we present it to the English reading public. Shaykh Yusuf Al-Qaradawi Born in Egypt 1926. One of the most prominent scholars of the 20th century. He memorized the Quran before the age of 10. He is an expert on principles of Islamic jurisprudence (Fiqh), the Arabic language, and other Islamic Sciences. He has published over 100 books, which are bestsellers in the Islamic world. His books cover various topics, such as: Fiqh, how to understand the Sunnah, how to understand the Qur'an, a two volume book on Zakat which many scholars consider as a treasure house for the Islamic library, environment, Fiqh of Minorities, poetry, and many other topics. Shaykh Al-Qaradawi represents an original effort to make the comprehensive rules of Islam accessible and understandable to non-specialists. He always tries to join between the principles of the religion and the problems facing Muslims today.
An Introduction To Islamic Economics
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Author : Muhammad Akram Khan
language : en
Publisher: International Institute of Islamic Thought (IIIT)
Release Date : 1994
An Introduction To Islamic Economics written by Muhammad Akram Khan and has been published by International Institute of Islamic Thought (IIIT) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Economics categories.
The contemporary economic systems have failed to solve the economic problems of mankind. The failure. of socialism is too o.bvious to need any documentation. The track record of capitalism is far from being promising. Although a small minority has achieved unprecedentlY high material standards of living, a vast majority lives under conditions of abject PovertY. The problems of unemployment, inflation, poverty amidst affluence, unequal distribution of wealth, frequent bouts of business recession, environmental pollution and ecological imbalance still bedevil man's present life and threaten his future. The present book contends that the Islamic economic order has the potential of ushering in an age of human bliss; and the resources to build a free, just and responsible world for everyone on the earth.
Public Relations Techniques
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Author : Frank Jefkins
language : en
Publisher: Rbhp Trade Group
Release Date : 1994
Public Relations Techniques written by Frank Jefkins and has been published by Rbhp Trade Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations. As recipient of the Stephen Tallents Medal of the Institute of Public Relations for `exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers. Covers the two CAM Diploma PR papers and includes past exam papers Definitive guide to public relations management Revised to include references to changes in the 1990's