Strategic Brand Management And Development
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Strategic Brand Management And Development
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Author : SOTIRIS T. LALAOUNIS
language : en
Publisher: Routledge
Release Date : 2020-12-31
Strategic Brand Management And Development written by SOTIRIS T. LALAOUNIS and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-31 with categories.
"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"--
Strategic Brand Management For B2b Markets
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Author : Sharad Sarin
language : en
Publisher: SAGE Publications India
Release Date : 2015-10-31
Strategic Brand Management For B2b Markets written by Sharad Sarin and has been published by SAGE Publications India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-31 with Business & Economics categories.
Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. "Globalization" and "technology" are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India—the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands. Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth.
Strategic Brand Management
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Author : Jean-Noel Kapferer
language : en
Publisher:
Release Date : 2000-07-01
Strategic Brand Management written by Jean-Noel Kapferer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-07-01 with categories.
"Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.
Strategic Brand Management And Development
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Author : Sotiris T. Lalaounis
language : en
Publisher: Routledge
Release Date : 2020-12-30
Strategic Brand Management And Development written by Sotiris T. Lalaounis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Business & Economics categories.
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
Strategic Brand Management 2nd Edition
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2017-10-15
Strategic Brand Management 2nd Edition written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-15 with Business & Economics categories.
Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.
The Future Of Branding
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Author : Rajendra K. Srivastava
language : en
Publisher: SAGE Publications India
Release Date : 2015-12-17
The Future Of Branding written by Rajendra K. Srivastava and has been published by SAGE Publications India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Business & Economics categories.
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace. Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. The all-star team includes: Martin Roll, Kevin Lane Keller, Don E. Schultz, Bernd Schmitt, Jean-Noel Kapferer, , V. Kumar, Bharath Rajan, Lluis Martinez-Ribes, Shi Zhang, Jean Yannis Suvatjis, Leslie de Chernatony, Vanessa M. Patrick and Henrik Hagtvedt, Gregory M Thomas, Jeffrey Parkhurst Srinivas Reddy, Anupam Jaju, Werner Reinartz, Jeffery Andrien, Paul Benoit, Philip C Zerrillo, Cem Bahadir, and Rajendra K Srivastava.
Developing Winning Brand Strategies
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Author : Lars Finskud
language : en
Publisher: Business Expert Press
Release Date : 2009-06-01
Developing Winning Brand Strategies written by Lars Finskud and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with Business & Economics categories.
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.