Strategic Content Design
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Strategic Content Design
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Author : Erica Jorgensen
language : en
Publisher: Rosenfeld Media
Release Date : 2023-04-11
Strategic Content Design written by Erica Jorgensen and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-11 with Computers categories.
Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and leaders of content people. It’s also useful if you’re part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways Realistically assess the current state of your content. Learn how to write content research questions. Create a content research study and evaluate your content’s effectiveness. Identify which specific words or content elements to test. Determine which research methods and tools are ideal for your team’s content research needs. Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience—and improving your bottom line. Create a content research roadmap. Learn from professional content people in case studies that highlight practical examples.
Strategic Writing For Ux
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Author : Torrey Podmajersky
language : en
Publisher: O'Reilly Media
Release Date : 2019-06-12
Strategic Writing For Ux written by Torrey Podmajersky and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with Computers categories.
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear
Strategic Writing For Ux
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Author : Torrey Podmajersky
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2019-06-12
Strategic Writing For Ux written by Torrey Podmajersky and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with Computers categories.
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear
Demystifying Content Design
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Author : Azza Elarabi
language : en
Publisher: Independently Published
Release Date : 2023-04-08
Demystifying Content Design written by Azza Elarabi and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-08 with categories.
Are you curious about the world of content design and how it can impact user experiences? Look no further than "Demystifying Content Design: The Essential Introductory Guide for Aspiring Content Designers." In this compact and informative book, author Azza Elarabi breaks down the fundamentals of content design, from understanding its role in user experience to the skills needed to excel in this growing field. Whether you're considering a career in content design or simply want to better understand what content designers do, this book has you covered. Elarabi explores the differences between content design and UX writing, highlighting the broad range of formats that content design can encompass, including videos, maps, and forms. She also delves into how content design fits within the larger framework of content strategy, emphasizing the importance of planning and governance in the content lifecycle. Throughout the book, Elarabi offers practical advice for aspiring content designers, including how to develop the technical and behavioral competencies needed for success. She also provides recommendations for resources to explore, such as courses and workshops. Whether you're a business leader seeking to invest in content as a strategic asset, a content designer looking to hone your skills, or simply curious about this exciting field, "Demystifying Content Design: The Essential Introductory Guide for Aspiring Content Designers" is a must-read. With its clear and engaging writing, this book will leave you feeling inspired to create value for users through effective content design.
Content Strategy For The Web
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Author : Kristina Halvorson
language : en
Publisher: New Riders
Release Date : 2009-09-25
Content Strategy For The Web written by Kristina Halvorson and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-25 with Computers categories.
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
Sales Force Design For Strategic Advantage
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Author : A. Zoltners
language : en
Publisher: Springer
Release Date : 2004-06-25
Sales Force Design For Strategic Advantage written by A. Zoltners and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-25 with Business & Economics categories.
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Design Thinking For Strategic Innovation
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Author : Idris Mootee
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-12
Design Thinking For Strategic Innovation written by Idris Mootee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-12 with Business & Economics categories.
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
Content Branding Solutions For Entrepreneurs
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Author : Cheri Lucking
language : en
Publisher:
Release Date : 2021-01-12
Content Branding Solutions For Entrepreneurs written by Cheri Lucking and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with categories.
This book is for entrepreneurs and the thought leaders of businesses who want to use branding and content marketing to bring a sustainable stream of qualified leads into their sales cycles, and funnel. The Full Circle Marketing technique described in CONTENT BRANDING SOLUTIONS for ENTREPRENEURS - Strategic Content Marketing is a repeatable evergreen system that provides the highest ROI for your content assets that attract, retains, converts, and delights clients. This A-To-Z Guide to Strategic Content Marketing for Entrepreneurs, Small Businesses, and Professional firms is an all-encompassing guide on branding, content strategy, implementation, and activation. The book provides a step-by-step, hands-on process that can be executed in any business to generate qualified leads and more conversions, utilizing branding and content marketing on multiple channels. CONTENT BRANDING SOLUTIONS for ENTREPRENEURS is the encyclopedia on strategic content branding and marketing that will help you to create a profitable and predictable B2B and B2C Content Marketing Strategy and implementation plan. In CONTENT BRANDING SOLUTIONS for ENTREPRENEURS, you'll learn how to: ▪ Communicate your story in TIMELESS messages through branded, CONTENT, and GRAPHICS, for all your media needs. ▪ Utilize an eye-opening, step-by-step process that is clear, easy to read, and provides a practical blueprint on how to create an income stream of qualified leads to kick start your business. ▪ Create a targeted content strategy and implementation plan, with unique sales propositions, offers, and messaging. ▪ Plant your flag to give you a competitive edge in an overcrowded digital marketplace. ▪ Build brand recognition, develop your website design and content to create brand positioning. ▪ Be the thought leader.. ▪ Stay ahead of the trends without a list by utilizing attraction marketing in combination with pay-per-click. ▪ Use email marketing to increase conversions/sales. ▪ Use social media to distribute your content effectively through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Develop aevergreen content system, utilizing Full Circle Marketing with both short-form and long-form content assets that establish you as an industry thought leader in increasing your positioning in the marketplace. ▪ Distribute your content effectively with email, SEO'd content, through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Focus your conversion potential over time with the principles of thought leadership influence and market sophistication, and how to write comprehensive targeted sales and marketing copy as a result ▪ Avoid marketing bloopers that amateurs make Cheri and Peter are communication specialists in a digital content marketing company specializing in creative content, graphics, website design, and associated consulting services they create excellence on paper and digital media. "Cheri and Peter have a great ability to understand the nuances of a business and develop fantastic content that communicates with a powerful delivery that is spot on." - Stephanie Content Marketing is the holy grail for any entrepreneur's profitable business. This book is the online formula to create the attention every small business needs to thrive.
The Strategic Designer
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Author : David Holston
language : en
Publisher: HOW Books
Release Date : 2011-04-28
The Strategic Designer written by David Holston and has been published by HOW Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Design categories.
The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
The Strategic Web Designer
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Author : Christopher Butler
language : en
Publisher: Simon and Schuster
Release Date : 2012-09-19
The Strategic Web Designer written by Christopher Butler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-19 with Computers categories.
Presents advice for designing web sites, discussing how to plan web projects, organize information in a meaningful way, optimize content, and use analytics to measure performance and customer satisfaction.