Strategic Digital Marketing Top Digital Experts Share The Formula For Tangible Returns On Your Marketing Investment
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Strategic Digital Marketing Top Digital Experts Share The Formula For Tangible Returns On Your Marketing Investment
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Author : Eric Greenberg
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-10-09
Strategic Digital Marketing Top Digital Experts Share The Formula For Tangible Returns On Your Marketing Investment written by Eric Greenberg and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-09 with Business & Economics categories.
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy
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Author : Carvalho, Luísa Cagica
language : en
Publisher: IGI Global
Release Date : 2018-10-26
Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy written by Carvalho, Luísa Cagica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Digital Marketing English Edition
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Author : Dr. Vishnu Shankar
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-03-14
Digital Marketing English Edition written by Dr. Vishnu Shankar and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-14 with Education categories.
Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities.
Internet Retailing And Future Perspectives
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Author : Eleonora Pantano
language : en
Publisher: Routledge
Release Date : 2016-12-08
Internet Retailing And Future Perspectives written by Eleonora Pantano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Popular Music Technology And The Changing Media Ecosystem
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Author : Tamas Tofalvy
language : en
Publisher: Springer Nature
Release Date : 2020-05-02
Popular Music Technology And The Changing Media Ecosystem written by Tamas Tofalvy and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-02 with Social Science categories.
This book explores the relationships between popular music, technology, and the changing media ecosystem. More precisely, it looks at infrastructures and practices of music making and consuming primarily in the post-Napster era of digitization – with some chapters looking back on the technological precursors to digital culture – marked by the emergence of digital tools and platforms such as YouTube or Spotify. The first section provides a critical overview of theories addressing popular music and digital technology, while the second section offers an analysis of the relationship between musical cultures, taste, constructions of authenticity, and technology. The third section offers case studies on the materialities of music consumption from outside the western core of popular music production. The final section reflects on music scenes and the uses and discourses of social media.
The Business Of Hand Surgery An Issue Of Hand Clinics E Book
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Author : James Saucedo
language : en
Publisher: Elsevier Health Sciences
Release Date : 2024-10-16
The Business Of Hand Surgery An Issue Of Hand Clinics E Book written by James Saucedo and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-16 with Medical categories.
In this issue of Hand Clinics, guest editors Drs. James Saucedo and Noah M. Raizman bring their considerable expertise to the topic of The Business of Hand Surgery. This issue brings together the knowledge and experience of hand surgeons and business school professors to provide a full and comprehensive view of this timely topic. These practical, up-to-date articles will help hand surgeons not only manage their practices more efficiently and effectively, but also help resourcefully improve patient health. - Contains 12 relevant, practice-oriented topics including the revenue cycle: from billing to collections; marketing and strategy: how to build your practice; how to bring cost-effective care to your practice; the importance of culture: why leadership, diversity, and safety matter; personal development: building boundaries, emotional intelligence, effective communication, and leadership skills; and more. - Provides in-depth clinical reviews on the business of hand surgery, offering actionable insights for clinical practice. - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews.
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Author : ผศ.ดร. อลิสรา รุ่งนนทรัตน์ ชรินทร์สาร
language : th
Publisher: ExpernetBooks
Release Date :
written by ผศ.ดร. อลิสรา รุ่งนนทรัตน์ ชรินทร์สาร and has been published by ExpernetBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
เมื่อโลกการตลาดได้เดินทางมาถึงจุดเปลี่ยนที่ส่งผลให้นักการตลาดต้องตั้งหลักใหม่ คิดใหม่ทำใหม่ เพื่อรับมือกับการทำงานในรูปแบบที่มีความซับซ้อนและรวดเร็วทวีคูณกว่าเดิม นักการตลาดย่อมต้องการหลักคิดที่สามารถนำไปปฏิบัติได้จริง หนังสือ "การสื่อสารการตลาดแบบบูรณาการ" เล่มนี้ จะช่วยเปิดมุมมองในการ "ต่อให้ติด ใกล้ชิดผู้บริโภค ในโลกไร้รอยต่อ" โดยให้ความสำคัญกับการสื่อสารการตลาดแบบบูรณาการ (Integrated Marketing Communications - IMC) เพื่อให้การสื่อสารนี้ช่วย Connect หรือเชื่อมต่อระหว่างนักการตลาดกับผู้บริโภค ซึ่งหากนักการตลาดสามารถ "ต่อให้ติดใกล้ชิดผู้บริโภค" ก็จะสามารถทำการตลาดได้อย่างมีประสบผลสำเร็จ สารบัญ ส่วนที่หนึ่ง เตรียมตัว (Preparing) บทที่ 1 ต่อให้ติดกับวิวัฒน์ของภูมิทัศน์ (Connecting with the Landscape Evolution) บทที่ 2 ต่อให้ติดกับโลกของผู้บริโภค (Connecting with the World of consumers) บทที่ 3 ต่อให้ติดกับตัวตนของ "แบรนด์" (Connecting with the "Brand" self) บทที่ 4 ต่อให้ติดกับวัตถุประสงค์และทีมทำ "แบรนด์" (Connecting with the Objectives and Brand Team) ส่วนที่สอง ต่อติด (Connecting) บทที่ 5 กลยุทธ์การสื่อ "สาร" : ตัวต่อให้ติด (The "message" Strategy: The Key Connector) บทที่ 6 ชิ้นงาน "ครีเอทีฟ" : ตัวต่อที่ต้องตา (The "Creative" Work: The Enchanting Connector) บทที่ 7 จังหวะในการวางแผน "สื่อ" : จังหวะในการเข้าถึงผู้บริโภค (The Rhythm of "Media" Planning: The Connecting Moments) บทที่ 8 แพลตฟอร์มในการสื่อสารการตลาด : เครื่องมือในการเข้าถึงผู้บริโภค : The IMC Platform: The connecting Tools) ส่วนที่สาม ก้าวต่อไป (Moving Forward) บทที่ 9 ค้นหา วัดผล ดีให้สุด! (Exploring, Measuring, Optimizing!) บทที่ 10 ต่อให้ติดกับวันนี้และอนาคต (Connecting Today and in The Future)
Pengantar Technopreneurship
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Author : Dr. Asep Deni, MM., CQM., CBA
language : id
Publisher: CV Rey Media Grafika
Release Date : 2024-06-20
Pengantar Technopreneurship written by Dr. Asep Deni, MM., CQM., CBA and has been published by CV Rey Media Grafika this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-20 with Business & Economics categories.
Di era digital saat ini, perkembangan teknologi yang pesat telah membuka peluang tak terbatas bagi para pengusaha untuk menciptakan produk dan layanan baru yang inovatif. Technopreneurship bukan hanya tentang menggunakan teknologi dalam bisnis, tetapi juga tentang cara berpikir yang kreatif dan inovatif untuk memecahkan masalah serta menciptakan solusi yang efektif dan efisien.
Nawabs Nudes Noodles
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Author : Ambi Parameswaran
language : en
Publisher: Pan Macmillan
Release Date : 2016-05-16
Nawabs Nudes Noodles written by Ambi Parameswaran and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-16 with Social Science categories.
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.