Strategic Event Leveraging

DOWNLOAD

Download Strategic Event Leveraging PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Strategic Event Leveraging book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Strategic Event Leveraging

DOWNLOAD

Author : Vassilios Ziakas
language : en
Publisher: CABI
Release Date : 2021-10-25

Strategic Event Leveraging written by Vassilios Ziakas and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Travel categories.

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.

Managing And Leveraging Events

DOWNLOAD

Author : Nico Schulenkorf
language : en
Publisher: Routledge
Release Date : 2021-11-10

Managing And Leveraging Events written by Nico Schulenkorf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-10 with Business & Economics categories.

This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world. This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

Embrace Strategic Event Planning

DOWNLOAD

Author : Nettie Cearlock
language : en
Publisher:
Release Date : 2021-05-18

Embrace Strategic Event Planning written by Nettie Cearlock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with categories.

Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you're tracking what you need to track. In this book, the author clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say, and do. This book is a must-read for event professionals, CMOs, sales, or procurement executives-for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization

Strategic Event Creation

DOWNLOAD

Author : Liz Sharples
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2014-09-30

Strategic Event Creation written by Liz Sharples and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.

The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.

The Event Effect

DOWNLOAD

Author : David Mitroff
language : en
Publisher:
Release Date : 2019-09-12

The Event Effect written by David Mitroff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-12 with categories.

David Mitroff, Ph.D. knows how to leverage events to grow brands and generate new business opportunities. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own successful consulting firm. In the process, he found his passion for events and also created Professional Connector (www.ProfessionalConnector.com) where he's amassed an email list in the tens of thousands, held over a thousand business events and attracted clients from all around the world. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. whose company Professional Connector produces over 50 events (happy hours, business mixers, recruiting events, startup accelerators, pitch contests, expert panels, workshops and more) each year for the last 8 years and runs more than 25 successful San Francisco Bay Area networking and social media groups with a combined total membership of more than 100,000+ members. Events are at prestigious locations throughout the San Francisco Bay Area and beyond such as the W Hotel - San Francisco, SLS Hotel - Beverly Hills, The Nines Hotel - Portland, General Assembly, Google and Yelp Headquarters. The Event Effect is full of the best event marketing strategies that can be used to grow a business, along with step by step event production and promotion guidance based on the hundreds of events that Dr. Mitroff and his team have organized, hosted and promoted. How much easier would it be for your business to have a guide to follow to make the perfect event and create more brand awareness. In this book readers will find out how to create effective pre-event and post-event marketing strategies; tips to secure venues, sponsors, and speakers; ways to leverage technology for event promotion; and how to avoid common mistakes. David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation. David's wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences and enhanced relationship building techniques. Dr. Mitroff has an extensive educational background, which includes a Doctorate in Clinical Psychology with coursework in Business Administration, Legal Studies, Marketing, Culinary Arts and professional sales training. This provides a foundation for excellent critical and analytical thinking, business strategy, relationship building and networking. David is a sought after speaker on a wide range of topics from digital leadership to the psychology behind decision making. He has spoken at events all over the world including in Korea, China, and Turkey for organizations and companies including Google, AT&T and at prestigious conferences including Restaurant Executive Summit, Western Food Service Conference, HardwareCon and the Association of Defense Counsel. He is a college instructor in Marketing and Entrepreneurship for the University of California at Berkeley and Google Mentor for the Google Developers Launchpad Accelerator. David has been featured as a business and media expert for NBC, ABC, Forbes, Entrepreneur, Inc., Washington Post, Chicago Tribune, The Meeting Professional, Hospitality Technology, California Lawyer and more. Born in San Francisco and raised in the surrounding cities provides an in-depth personal knowledge of the entire SF Bay Area and a comprehensive network of contacts. To better serve his clients and the community David serves on numerous advisory boards. He enjoys traveling both Domestically (49/50 states) and Internationally (over 40 countries) to share his experiences and bring the world closer to Silicon Valley.

Strategic Business Leveraging Of A Mega Sport Event

DOWNLOAD

Author : Danny James O'Brien
language : en
Publisher:
Release Date : 2005

Strategic Business Leveraging Of A Mega Sport Event written by Danny James O'Brien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Olympic Games categories.

This research project explored the means by which the global attention focused on Australia for the Sydney 2000 Olympic Games was leveraged by various national, state and regional stakeholders to facilitate business and investment development in Australia. The key stakeholders involved in strategy formulation and implementation at each level are identified, as are the key tenets of the actual strategies employed. In addition, an indication of some of the potential longer-term business legacies for Australia and the wider international event sector are explored. This publication is also available for free download at www.crctourism.com.au

Leveraging Legacies From Sports Mega Events

DOWNLOAD

Author : J. Grix
language : en
Publisher: Springer
Release Date : 2014-04-17

Leveraging Legacies From Sports Mega Events written by J. Grix and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-17 with Political Science categories.

This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future 'emerging' states and their hosting strategies (India, China, Qatar, Russia, Brazil).

Events As A Strategic Marketing Tool 2nd Edition

DOWNLOAD

Author : Dorothé Gerritsen
language : en
Publisher: CABI
Release Date : 2020-03-19

Events As A Strategic Marketing Tool 2nd Edition written by Dorothé Gerritsen and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-19 with Business & Economics categories.

Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.

Impacts And Strategic Outcomes From Non Mega Sport Events For Local Communities

DOWNLOAD

Author : Marijke Taks
language : en
Publisher: Routledge
Release Date : 2017-10-02

Impacts And Strategic Outcomes From Non Mega Sport Events For Local Communities written by Marijke Taks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with Sports & Recreation categories.

Do small- and medium-sized sporting events affect the overall wellbeing of people living in the host community? If so, how they do they affect local life? This book specifically addresses the strategic choices that host communities make when hosting non-mega sporting events, and looks at the outcomes of those choices. The contributions to this study assess a variety of tangible and intangible effects, including the economic and social impacts, and the effect on tourism and participation in sport. It contains analysis of a variety of events, including spectator and participant events, single-sport and multi-sport events, and one-day and multi-day events, all hosted in different types of cities and communities around the globe. Overall, this book identifies and extends our understanding of the nature, management, and implications of non-mega sporting events. The impacts and strategic outcomes highlighted here have practical value for sport event management and strategy, and advance our understanding of the economic and social consequences of hosting an event. This book was originally published as a special issue of European Sport Management Quarterly.

Event Portfolio Management

DOWNLOAD

Author : Vladimir Antchak
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2019-09-01

Event Portfolio Management written by Vladimir Antchak and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.