Strategic Innovative Marketing And Tourism
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Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2019-07-03
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Strategic Innovative Marketing And Tourism In The Covid 19 Era
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2021-03-19
Strategic Innovative Marketing And Tourism In The Covid 19 Era written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-19 with Business & Economics categories.
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer Nature
Release Date : 2020-03-09
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2024-04-22
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author : Ray, Nilanjan
language : en
Publisher: IGI Global
Release Date : 2015-08-03
Emerging Innovative Marketing Strategies In The Tourism Industry written by Ray, Nilanjan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author :
language : en
Publisher: Business Science Reference
Release Date : 2015
Emerging Innovative Marketing Strategies In The Tourism Industry written by and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Tourism categories.
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--
Strategic Innovative Marketing
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2016-09-26
Strategic Innovative Marketing written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Strategic Innovative Marketing
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Author :
language : en
Publisher:
Release Date : 2017
Strategic Innovative Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic book categories.
Emerging Innovative Marketing Strategies In The Tourism Industry
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Author : Siddharth Bedi
language : en
Publisher:
Release Date : 2022
Emerging Innovative Marketing Strategies In The Tourism Industry written by Siddharth Bedi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Strategic Tools And Methods For Promoting Hospitality And Tourism Services
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2016-01-07
Strategic Tools And Methods For Promoting Hospitality And Tourism Services written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.