Strategic Marketing And Innovation For Indian Msmes
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Strategic Marketing And Innovation For Indian Msmes
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Author : R. Srinivasan
language : en
Publisher: Springer
Release Date : 2017-03-21
Strategic Marketing And Innovation For Indian Msmes written by R. Srinivasan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Business & Economics categories.
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
Start Up Marketing Strategies In India
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Author : M. Anil Ramesh
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-07-23
Start Up Marketing Strategies In India written by M. Anil Ramesh and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-23 with Business & Economics categories.
Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Marketing As Strategy
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Author : Nirmalya Kumar
language : en
Publisher: Harvard Business Press
Release Date : 2004-05-05
Marketing As Strategy written by Nirmalya Kumar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-05 with Business & Economics categories.
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Innovative Marketing 30 Types Of Marketing For Small Medium Enterprises
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Author : Prateek Jain
language : en
Publisher: Notion Press
Release Date : 2021-01-22
Innovative Marketing 30 Types Of Marketing For Small Medium Enterprises written by Prateek Jain and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-22 with Business & Economics categories.
Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).
Indian Smes And Start Ups Growth Through Innovation And Leadership
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Author : Leo-paul Dana
language : en
Publisher: World Scientific
Release Date : 2023-05-03
Indian Smes And Start Ups Growth Through Innovation And Leadership written by Leo-paul Dana and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-03 with Business & Economics categories.
Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety of schemes to promote this growth. Indian organisations have become more competitive, making their global presence felt and expanding their reach into new industries and sectors.What factors have been pivotal for the growth of Indian start-ups? How did the Indian ecosystem evolve to fuel this growth? Is the role of leadership in start-ups more crucial than in other organisations?This book, through its diverse range of chapters, not only provides answers to the above questions, but also makes sincere efforts to highlight the innovative potential that start-ups carry and the leadership that is required to sail them through global competition. The book also provides an insight on the race of unicorns and how Indian start-ups have been extremely successful in bagging this coveted title. This edited book is a must-read for budding entrepreneurs and researchers who aim to understand and conduct research on Indian start-ups and their ecosystem support.
Innovation And Strategy
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Author : Rajan Varadarajan
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-29
Innovation And Strategy written by Rajan Varadarajan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-29 with Business & Economics categories.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Organising Entrepreneurship And Msmes Across India
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Author : Leo-paul Dana
language : en
Publisher: World Scientific
Release Date : 2020-12-15
Organising Entrepreneurship And Msmes Across India written by Leo-paul Dana and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Business & Economics categories.
In order to sustain their ventures in the Indian market, businesses developed an ecosystem to promote their current and future business. Over time, more and more small business owners emerged and organised their own settings to sustain business activities.Contemporary times challenge emerging economies — like India — to adopt entrepreneurship in order to boost its economy. Micro, Small and Medium Enterprises (MSMEs) are the preferred way of addressing these challenges; however, the ecosystem required to promote these MSMEs poses significant challenges and requires change to be sustainable.This book examines original case studies, quantitative studies and qualitative research highlighting the organisation of new business, reflecting a wide range of sectors across India. The book offers new insights to budding entrepreneurs to help organise new and established firms to infuse entrepreneurial intentions among the workforce.
Strategies For Inclusive Growth And Sustainable Economic Development
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Author : Prof. G. Sudarsana Reddy, Prof. B. Shekhar Prof. P. Paramashivaiah
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Strategies For Inclusive Growth And Sustainable Economic Development written by Prof. G. Sudarsana Reddy, Prof. B. Shekhar Prof. P. Paramashivaiah and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Strategies In Education And Practice
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Author : Sampson, L.K Yekple, John-Newton Kumi, Maxwell S. Kumah, Dr. Lawrence F. Ademiluyi, Dr. Ouma Omito, Portia P. Mkhonta-Khoza, Nonhlanhla A. Dlamini
language : en
Publisher: Cari Journals USA LLC
Release Date : 2023-05-25
Strategies In Education And Practice written by Sampson, L.K Yekple, John-Newton Kumi, Maxwell S. Kumah, Dr. Lawrence F. Ademiluyi, Dr. Ouma Omito, Portia P. Mkhonta-Khoza, Nonhlanhla A. Dlamini and has been published by Cari Journals USA LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-25 with Education categories.
TOPICS IN THE BOOK Redesigning the College of Education Curriculum to Meet the Learner Centered Approach Needs of the Pre-Service Teacher for Effective Implementation of the Standard Based Curriculum in Ghana Influence of Assessment Practices on Business Education Students’ Academic Performance in Nigerian Colleges of Education Digital Platform Skills for Teachers in Public Primary Schools in Homa Bay County, Kenya Analysis of Eswatini Senior Secondary School SiSwati Teachers’ Inclusive Education Practice
Perspectives In Marketing Innovation And Strategy
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Author : Philip Kotler
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-29
Perspectives In Marketing Innovation And Strategy written by Philip Kotler and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.