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Strategic Marketing Concepts Theories And Applications For Studies In Management


Strategic Marketing Concepts Theories And Applications For Studies In Management
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Strategic Marketing Concepts Theories And Applications For Studies In Management


Strategic Marketing Concepts Theories And Applications For Studies In Management
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Author : Prof. Dr. Puji Wahono, S.E., M.Si
language : id
Publisher: PT KIMHSAFI ALUNG CIPTA
Release Date : 2025-05-05

Strategic Marketing Concepts Theories And Applications For Studies In Management written by Prof. Dr. Puji Wahono, S.E., M.Si and has been published by PT KIMHSAFI ALUNG CIPTA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-05 with Business & Economics categories.


Buku Strategic Marketing: Concepts, Theories, and Applications for Studies in Management merupakan sumber referensi komprehensif yang membahas secara mendalam berbagai konsep, teori, dan penerapan strategi pemasaran dalam konteks manajemen modern. Buku ini dirancang untuk memenuhi kebutuhan akademik mahasiswa manajemen serta praktisi bisnis yang ingin memahami dinamika pemasaran strategis secara sistematis. Dengan pendekatan yang integratif, buku ini mengulas perkembangan paradigma pemasaran dari pendekatan tradisional menuju logika dominan layanan (service-dominant logic), serta memperkenalkan konsep-konsep mutakhir seperti relationship marketing, branding longevity, dan consumer-generated media. Selain itu, disajikan juga berbagai teori kepuasan pelanggan, orientasi pasar, serta metrik pemasaran yang relevan dalam menilai kinerja strategi pemasaran. Melalui kombinasi teori dan studi kasus, buku ini menawarkan kerangka berpikir kritis dan aplikatif dalam merancang strategi pemasaran yang adaptif terhadap perubahan pasar dan perilaku konsumen. Buku ini sangat sesuai digunakan dalam perkuliahan, penelitian, maupun praktik manajerial di bidang pemasaran.



Strategic Marketing Management


Strategic Marketing Management
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Author : Richard M.S. Wilson
language : en
Publisher: Routledge
Release Date : 2012-08-06

Strategic Marketing Management written by Richard M.S. Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Business & Economics categories.


This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.



Strategic Marketing Management


Strategic Marketing Management
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Author : Syed Akhter
language : en
Publisher: SAGE Publications
Release Date : 2020-01-13

Strategic Marketing Management written by Syed Akhter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-13 with Business & Economics categories.


The fourth edition of Strategic Marketing Management helps your students understand why strategies are developed, how strategies should be developed, what type of strategies are appropriate for different market conditions, and how strategies achieve a sustainable competitive advantage. The authors explain how beliefs and knowledge about markets shape the development of strategies and how to become effective and ethical decision makers.



Strategic Management Theory And Application


Strategic Management Theory And Application
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Author : Dr. Aasim Mir
language : en
Publisher: Crown Publishing
Release Date : 2025-02-21

Strategic Management Theory And Application written by Dr. Aasim Mir and has been published by Crown Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-21 with Business & Economics categories.


Strategic management represents the confluence of art and science, serving as a vital tool for translating theoretical concepts into actionable practices that shape organizational success. This book offers a comprehensive guide to understanding and mastering the nuances of strategy in today’s ever-evolving global business environment. As the pace of technological innovation, globalization, and socio-economic changes accelerates, the need for robust, adaptable, and forward-thinking strategies has never been more critical. By exploring foundational concepts, cutting-edge trends, and practical frameworks, this book seeks to empower readers to navigate complexities and leverage opportunities effectively. Strategic management is not merely about creating plans or setting objectives—it is a disciplined approach that combines analysis, foresight, execution, and continuous adaptation. This book is meticulously organized into eight parts, each addressing distinct facets of strategic management. It provides a seamless progression from foundational principles to advanced applications, enriched with theoretical insights, practical frameworks, and real-world case studies. This structure ensures that readers, whether they are students, professionals, or entrepreneurs, can derive meaningful insights and apply them effectively in diverse contexts. The journey begins with an exploration of the core principles of strategic management, laying a solid foundation for understanding its purpose, evolution, and significance. By differentiating between strategic thinking and strategic planning, the book underscores the importance of cultivating a mindset that is both analytical and visionary. Special attention is given to integrating corporate social responsibility (CSR) and ethical considerations into strategic practices, reflecting the growing demand for businesses to align their objectives with societal and environmental values. The subsequent focus on external and internal environment analyses introduces indispensable tools like PESTEL analysis, Porter’s Five Forces, and the VRIO framework, equipping readers to identify opportunities, mitigate risks, and harness organizational strengths effectively. The holistic approach emphasized throughout the book is exemplified in the chapters on strategy formulation and implementation. Business-level and corporate-level strategies are examined in depth, with frameworks like Porter’s Generic Strategies, the BCG Matrix, and Blue Ocean Strategy providing practical tools for achieving competitive advantage. The inclusion of global strategies highlights the need for businesses to navigate the challenges and opportunities of a digitally interconnected world. Chapters on innovation and technology strategy delve into managing technological disruptions, fostering open innovation, and leveraging cutting-edge technologies such as AI, Big Data, and IoT. These insights prepare readers to position their organizations for long-term success in an era of rapid digital transformation. Leadership and execution, critical elements of strategic success, are addressed through discussions on organizational structure, change management, and strategic control. The book examines the pivotal role of leaders in driving strategic outcomes, emphasizing the need for adaptability and resilience in complex and dynamic environments. Models for managing organizational change and resistance provide actionable insights for practitioners tasked with guiding businesses through transitions. Strategic control mechanisms and performance evaluation frameworks, such as the Balanced Scorecard, offer readers the tools to measure success, refine strategies, and ensure alignment with organizational goals. One of the book’s standout features is its focus on emerging trends and contemporary challenges in strategic management. Chapters on agile strategies, digital transformation, and corporate social responsibility underscore the necessity of balancing profitability with ethical considerations and sustainable practices. These themes resonate strongly in today’s business world, where organizations must navigate shifting societal expectations and environmental imperatives. The book’s emphasis on industry-specific strategies and entrepreneurial frameworks offers tailored guidance for professionals navigating unique challenges in sectors ranging from technology to healthcare. The concluding sections of the book look to the horizon, addressing the future of strategic management in the context of globalization, technological disruption, and purpose-driven strategies. By encouraging readers to think beyond traditional paradigms, these chapters inspire creativity, strategic foresight, and innovation. Topics such as sustainability, ethical leadership, and digital transformation reflect the emerging priorities of organizations seeking to thrive in an increasingly complex and interconnected world. The book positions strategic management as a tool not just for navigating uncertainty but for shaping the future of industries and societies. Designed for a diverse audience, this book gratifies to students, business leaders, entrepreneurs, and academics, providing modular content that adapts to varying levels of expertise and interests. By balancing foundational concepts with advanced strategies, it serves as both an academic reference and a practical handbook. Its creation is the culmination of collaboration among leading scholars, industry practitioners, and thought leaders, whose collective expertise ensures its relevance and applicability across different sectors and contexts. This book aspires to inspire the next generation of strategic thinkers and leaders. It encourages readers to embrace strategic management not just as a discipline but as a way of thinking that integrates creativity, adaptability, and analytical rigor. By equipping readers with the knowledge and tools to navigate uncertainties, drive innovation, and foster sustainable growth, it offers a roadmap for achieving success in a rapidly changing and increasingly complex world. As businesses and societies face unprecedented challenges, this book stands as a beacon, guiding readers to transform obstacles into opportunities and to craft strategies that resonate with purpose, vision, and impact.



Business Economics Theory And Application


Business Economics Theory And Application
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Author : Neil Harris
language : en
Publisher: Routledge
Release Date : 2007-06-01

Business Economics Theory And Application written by Neil Harris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.


'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.



Proceedings Of The International Conference Theory And Applications In The Knowledge Economy Take 2017


Proceedings Of The International Conference Theory And Applications In The Knowledge Economy Take 2017
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Author : Blazenka Knezevic
language : en
Publisher: Eduardo Tomé
Release Date : 2017-07-08

Proceedings Of The International Conference Theory And Applications In The Knowledge Economy Take 2017 written by Blazenka Knezevic and has been published by Eduardo Tomé this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-08 with Business & Economics categories.


Foreword A famous Portuguese Poet once said around one hundred years ago; “before I was born all the words that should save the Humanity had already been written.., the only thing that was missing was to save Humanity.” Fast forward to the 21st century services led and knowledge based economy, and we have myriads of theoretical study about the decisive assets – namely intangibles. Those analysis are made in several perspectives, namely Human Resources, Knowledge Management, Intellectual Capital, and also many sectorial perspectiveslike Trade, Economics, Logistics, Social Policy etc. However, today the question about the applicability of all these studies remains unsolved. So, it like, many of the words that will save the Knowledge Economy have already been written, all we need is to save the Knowledge Economy…Or is it not? The idea behind TAKE Conference was to provide a multidisciplinary forum in which those multiple perspectives will come together. We believe it is a fruitful operation and we intend to continue the exercise in the future. The problem of the relation between theory and practice in the knowledge economy is getting more important and not lessimportant with the development of the BRICS and other nations. TAKE main question will be one of the problems of the 21st century. Following the promising start of TAKE 2016 in Aveiro, Portugal, TAKE 2017 was organized by the Faculty of Economics of Zagreb University, around Prof. Blazenka Knezevic. I would like to thank her and her team for the massive effort in putting TAKE 2017 together. It will be a very nice and memorable conference. I would like also to thank the 5 keynotes, the special sessions and workshop organizes, the authors of the 60 papers and 5 posters, the stream leaders, the reviewers and the sponsors for the efforts. And to the 90 participants from 20 countries: Austria, Bosnia‐Herzegovina, Canada, Croatia, Germany, Hong Kong, Hungary, Netherlands, Mexico, Portugal, Poland, Romania, Russia, South Africa, Serbia, Slovakia, Spain, Thailand, United Kingdom, United States. A special word to Prof. Gaby Neumann from Wildau who organized the Proceedings. Let us make TAKE 2017 a great occasion and help save the knowledge economy a bit. Eduardo Tomé, Conference Chair Zagreb, July 2017



Business Education And Ethics Concepts Methodologies Tools And Applications


Business Education And Ethics Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-07-13

Business Education And Ethics Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Business & Economics categories.


In the increasingly competitive corporate sector, organizational leaders must examine their current practices to ensure business success. This can be accomplished by implementing effective educational initiatives and upholding proper ethical behavior. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic knowledge that contains coverage on the latest learning and educational strategies for corporate environments, as well as the role of ethics and integrity in day-to-day business endeavors. Including a broad range of perspectives on topics such as globalization, organizational justice, and cyber ethics, this multi-volume book is ideally designed for managers, practitioners, students, professionals, and researchers actively involved in the corporate sector.



Strategic Information Systems Concepts Methodologies Tools And Applications


Strategic Information Systems Concepts Methodologies Tools And Applications
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Author : Hunter, M. Gordon
language : en
Publisher: IGI Global
Release Date : 2009-08-31

Strategic Information Systems Concepts Methodologies Tools And Applications written by Hunter, M. Gordon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-31 with Education categories.


"This 4-volume set provides a compendium of comprehensive advanced research articles written by an international collaboration of experts involved with the strategic use of information systems"--Provided by publisher.



Curriculum Handbook With General Information Concerning For The United States Air Force Academy


Curriculum Handbook With General Information Concerning For The United States Air Force Academy
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Author : United States Air Force Academy
language : en
Publisher:
Release Date : 1996

Curriculum Handbook With General Information Concerning For The United States Air Force Academy written by United States Air Force Academy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Military education categories.




Sustainable Growth In Global Markets


Sustainable Growth In Global Markets
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Author : Rajagopal
language : en
Publisher: Springer
Release Date : 2016-04-08

Sustainable Growth In Global Markets written by Rajagopal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.


Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.