Strategic Marketing Decisions In Global Markets
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Strategic Marketing Decisions In Global Markets
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Author : Isobel Doole
language : en
Publisher:
Release Date : 2005
Strategic Marketing Decisions In Global Markets written by Isobel Doole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in relation to investment decisions, the changing bases of competitive advantage, and the role of brands.
Strategic Marketing Decisions
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Author : Isobel Doole
language : en
Publisher: Routledge
Release Date : 2006-06
Strategic Marketing Decisions written by Isobel Doole and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06 with Business & Economics categories.
Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.
Strategic Marketing Cases In Emerging Markets
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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-03
Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
The Global Market
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Author : John A. Quelch
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-18
The Global Market written by John A. Quelch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Global Marketing Strategy
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Author : Susan P. Douglas
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995
Global Marketing Strategy written by Susan P. Douglas and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
International Marketing Strategy
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Author : Frank Bradley
language : en
Publisher: Prentice Hall
Release Date : 2002
International Marketing Strategy written by Frank Bradley and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples. New to this edition: 46 case exhibits illustrating real-life examples A Part-map to help readers navigate through the text Implications of the Internet and other new technologies integrated throughout Two new chapters - ' Pricing in international markets' and ' Vision and strategy for International Markets' More global coverage with data on Asia-Pacific and African countries " International Marketing Strategy" is essential reading to students studying International Marketing at advanced undergraduate, MBA or MSc/MA levels as well as managers of firms considering entry to or already in international markets. For tutors: There are an Instructor' s Manual and PowerPoint slides to accompany this text atwww.booksites.net/bradley Frank Bradley is R & A Bailey Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin and has served on the editorial boards of the Journal of International Marketing, the Journal of International Business Studies, the Journal of Business Research and International Marketing Review.
Strategic International Marketing
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Author : Hans G. Meissner
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Strategic International Marketing written by Hans G. Meissner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2010
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Strategic Global Marketing
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2021-08-29
Strategic Global Marketing written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-29 with Business & Economics categories.
Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometricsa benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalersand the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports
Global Marketing
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Author : Carlyle Farrell
language : en
Publisher: SAGE
Release Date : 2015-09-10
Global Marketing written by Carlyle Farrell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Business & Economics categories.
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students