Strategic Marketing For Nonprofit Organizations 7e
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Strategic Marketing For Nonprofit Organizations 7e
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Author : Andreasen
language : en
Publisher: Pearson Education India
Release Date : 1995
Strategic Marketing For Nonprofit Organizations 7e written by Andreasen and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Nonprofit organizations categories.
The book delves into ‘nonprofit marketing that is poised to have a much greater impact on the field of nonprofit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the nonprofit management and marketing strategies in India and South Asia. Features: • Increasing pressure on government agencies and nonprofit organizations to adopt business models and frameworks to guide their operations • The prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking • Witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several South-Asian countries • Significant increase in dialogue between not for profit organizations, corporate world, government, and regulators Table of Contents: SECTION I: DEVELOPING A TARGET AUDIENCE ORIENTATION 1 Chapter 1: The Growth and Development of Nonprofit Marketing Chapter 2: Developing a Target Audience-Centered Mindset SECTION II: STRATEGIC PLANNING AND ORGANIZATION Chapter 3: Strategic Marketing Planning Chapter 4: Understanding Target Audience Behavior Chapter 5: Acquiring and Using Marketing Information Chapter 6: Segmentation, Targeting, and Positioning Chapter 7: Branding SECTION III: DESIGNING THE MARKETING MIX Chapter 8: Value Propositions: Managing the Organization’s Offerings Chapter 9: Developing and Launching New Offerings Chapter 10: Managing Perceived Costs Chapter 11: Facilitating Marketing Behaviors Chapter 12: Formulating Communication Strategies Chapter 13: Managing Communications: Advertising and Personal Persuasion Chapter 14: Managing Public Media and Public Advocacy SECTION IV: DEVELOPING RESOURCES Chapter 15: Generating Funds Chapter 16: Attracting Human Resources: Staff, Volunteers, and Board Members Chapter 17: Working with the Private Sector SECTION V: ORGANIZING AND CONTROLLING MARKETING STRATEGIES Chapter 18: Organizing for Implementation Chapter 19: Marketing Evaluation, Monitoring, and control
Strategic Marketing For Nonprofit Organizations
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Author : Alan R. Andreasen
language : en
Publisher:
Release Date : 2003
Strategic Marketing For Nonprofit Organizations written by Alan R. Andreasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Nonprofit organizations categories.
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Strategic Marketing For Non Profit Organizations
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Author : Alan R. Andreasen
language : en
Publisher: Pearson
Release Date : 2013-11-01
Strategic Marketing For Non Profit Organizations written by Alan R. Andreasen and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-01 with Business & Economics categories.
For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Strategic Marketing For Non Profit Organisations
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Author : Philip R. Kotler
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-10-03
Strategic Marketing For Non Profit Organisations written by Philip R. Kotler and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Strategic Marketing For Nonprofit Organizations 7th Ed
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Author : Alan R. Andreasen
language : en
Publisher:
Release Date : 2008
Strategic Marketing For Nonprofit Organizations 7th Ed written by Alan R. Andreasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Strategic Marketing For Nonprofit Organizations 7th Ed
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Author : Andreasen & Kotler
language : en
Publisher:
Release Date : 2008
Strategic Marketing For Nonprofit Organizations 7th Ed written by Andreasen & Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Nonprofit organizations categories.
Marketing For Nonprofit Organizations
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1982
Marketing For Nonprofit Organizations written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.
Strategic Marketing For Nonprofit Organizatins
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Author : Andreasen
language : en
Publisher:
Release Date : 2003-01-01
Strategic Marketing For Nonprofit Organizatins written by Andreasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with categories.
Nonprofit Marketing
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Author : John L. Fortenberry
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2013
Nonprofit Marketing written by John L. Fortenberry and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Strategic Marketing For Nonprofit Organizations
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FREE 30 Days
Author : Alan R. Andreasen
language : en
Publisher: Pearson
Release Date : 2008
Strategic Marketing For Nonprofit Organizations written by Alan R. Andreasen and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.