Strategic Place Branding Methodologies And Theory For Tourist Attraction
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Strategic Place Branding Methodologies And Theory For Tourist Attraction
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Author : Bayraktar, Ahmet
language : en
Publisher: IGI Global
Release Date : 2016-08-15
Strategic Place Branding Methodologies And Theory For Tourist Attraction written by Bayraktar, Ahmet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Business & Economics categories.
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Marketing Management In Turkey
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Author : Selcen Ozturkcan
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-07-30
Marketing Management In Turkey written by Selcen Ozturkcan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-30 with Business & Economics categories.
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Legal And Economic Considerations Surrounding Reproductive Tourism Emerging Research And Opportunities
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Author : Paraskou, Anastasia
language : en
Publisher: IGI Global
Release Date : 2017-11-30
Legal And Economic Considerations Surrounding Reproductive Tourism Emerging Research And Opportunities written by Paraskou, Anastasia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for all medical professionals, practitioners, academicians, students, and researchers interested in discovering the benefits and concerns that the reproductive tourism sector is currently facing.
Special Interest Tourism In Southeast Asia Emerging Research And Opportunities
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Author : Handayani, Bintang
language : en
Publisher: IGI Global
Release Date : 2019-04-12
Special Interest Tourism In Southeast Asia Emerging Research And Opportunities written by Handayani, Bintang and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-12 with Business & Economics categories.
As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated with special interest tourism and how it can be used to overcome unfavorable impacts of tourism for the local community, as well as preserve cultural heritage. The book covers emerging issues such as sustainability, technological advances within this type of tourism, and responses to over tourism and tourism-phobia. It is ideally designed for government officials, policymakers, managers, industry professionals, and university students seeking current research on the recent growth of the tourism industry.
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities
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Author : Ekhlassi, Amir
language : en
Publisher: IGI Global
Release Date : 2018-01-12
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities written by Ekhlassi, Amir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Advertising And Branding Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-01-06
Advertising And Branding Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Cultural Tourism In The Wake Of Web Innovation Emerging Research And Opportunities
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Author : McDonald, J. Scott
language : en
Publisher: IGI Global
Release Date : 2019-06-14
Cultural Tourism In The Wake Of Web Innovation Emerging Research And Opportunities written by McDonald, J. Scott and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-14 with Business & Economics categories.
Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.
Handbook Of Research On Holistic Optimization Techniques In The Hospitality Tourism And Travel Industry
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Author : Vasant, Pandian
language : en
Publisher: IGI Global
Release Date : 2016-10-31
Handbook Of Research On Holistic Optimization Techniques In The Hospitality Tourism And Travel Industry written by Vasant, Pandian and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Business & Economics categories.
The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.
Driving Tourism Through Creative Destinations And Activities
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Author : Kiráľová, Alžbeta
language : en
Publisher: IGI Global
Release Date : 2016-12-28
Driving Tourism Through Creative Destinations And Activities written by Kiráľová, Alžbeta and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-28 with Business & Economics categories.
Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.
Destination Management And Marketing Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-03-06
Destination Management And Marketing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-06 with Business & Economics categories.
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.