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Strategic Planning For Public Relations

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Strategic Planning For Public Relations

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Author : Ronald D. Smith
language : en
Publisher: Routledge
Release Date : 2007-07-10

Strategic Planning For Public Relations written by Ronald D. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-10 with Business & Economics categories.

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Strategic Planning For Public Relations Third Edition

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Author : Ronald D. Smith
language : en
Publisher: Routledge
Release Date : 2009-04-20

Strategic Planning For Public Relations Third Edition written by Ronald D. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-20 with Business & Economics categories.

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Strategic Planning For Public Relations

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Author : Deborah A. Silverman
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-14

Strategic Planning For Public Relations written by Deborah A. Silverman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Strategic Planning For Public Relations

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Author : Tricia Hansen-Horn
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2014

Strategic Planning For Public Relations written by Tricia Hansen-Horn and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Public relations categories.

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

Strategic Planning For Public Relations Third Edition

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Author : Ronald D. Smith
language : en
Publisher: Routledge
Release Date : 2009-04-20

Strategic Communications Planning

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Author : Laurie J. Wilson
language : en
Publisher:
Release Date : 2008

Strategic Communications Planning written by Laurie J. Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Communication in management categories.

The basic principles of researched-based strategic planning remain unchanged

Strategic Planning In Public Relations

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Author : Kieran Knights
language : en
Publisher:
Release Date : 2009-12-10

Strategic Planning In Public Relations written by Kieran Knights and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-10 with Business & Economics categories.

With constant changes and new challenges in the public relations climate, the second edition of Strategic Planning in Public Relationspresents a fresh approach to PR. This report is essential for anyone involved in the public relations function of any organization. It provides an essential introduction to the topic of strategic planning in public relations and provides practical advice and best practice techniques to improve PR and campaign planning and implementation. Topics include: * Strategic planning and why we need it * The strategic planning process * Understanding your audience * Ensuring creativity lives up to the planning promise * Measurement and evaluation as a planning tool * Media planning

Strategic Public Relations

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Author : Jennifer Gehrt
language : en
Publisher: Xlibris Corporation
Release Date : 2009

Strategic Public Relations written by Jennifer Gehrt and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr

Public Relations Planning

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Author : Edward T. Vieira, Jr.
language : en
Publisher: Routledge
Release Date : 2018-10-03

Public Relations Planning written by Edward T. Vieira, Jr. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Public Relations Campaign Strategies

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Author : Robert Kendall
language : en
Publisher: Addison-Wesley Longman
Release Date : 1996

Public Relations Campaign Strategies written by Robert Kendall and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Public relations categories.

Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.

Strategic Planning For Public Relations

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