Strategic Reinvention In Popular Culture
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Strategic Reinvention In Popular Culture
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Author : Richard Pfefferman
language : en
Publisher: Springer
Release Date : 2013-12-11
Strategic Reinvention In Popular Culture written by Richard Pfefferman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-11 with Performing Arts categories.
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
Popular Culture And Social Change
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Author : Kate Fitch
language : en
Publisher: Routledge
Release Date : 2020-10-29
Popular Culture And Social Change written by Kate Fitch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
Resurgence The Four Stages Of Market Focused Reinvention
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Author : Gregory S. Carpenter
language : en
Publisher: St. Martin's Press
Release Date : 2014-02-18
Resurgence The Four Stages Of Market Focused Reinvention written by Gregory S. Carpenter and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with Business & Economics categories.
Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.
Re Inventing The Media
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Author : Graeme Turner
language : en
Publisher: Routledge
Release Date : 2015-08-27
Re Inventing The Media written by Graeme Turner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Social Science categories.
Re-Inventing the Media provides a highly original re-thinking of media studies for the contemporary post-broadcast, post-analogue, and post-mass media era. While media and cultural studies has made much of the changes to the media landscape that have come from digital technologies, these constitute only part of the transformations that have taken place in what amounts of a reinvention of the media over the last two decades. Graeme Turner takes on the task of re-thinking how media studies approaches the whole of the contemporary media-scape by focusing on three large, cross-platform, and transnational themes: the decline of the mass media paradigm, the ongoing restructuring of the relations between the media and the state, and the structural and social consequences of celebrity culture. By addressing the fact that the reinvention of the media is not simply a matter of globalising markets or the take-up of technological change, Turner is able to explore the more fundamental movements and widespread trends that have significantly influenced the character of what the contemporary media have become, how it is structured, and how it is used. Re-Inventing the Media is a must-read for both students and scholars of media, culture and communication studies.
Inventing Popular Culture
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Author : John Storey
language : en
Publisher: Wiley-Blackwell
Release Date : 2003-05-16
Inventing Popular Culture written by John Storey and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-16 with Social Science categories.
John Storey, a leading figure in the field of Cultural Studies, offers an illuminating and vibrant account of the development of popular culture. Addressing issues such as globalization, intellectualism, and consumerism, Inventing Popular Culture presents an engaging assessment of one of the most debated concepts of recent times. Provides a lively and accessible history of the concept of popular culture by one of the leading experts in the field. Traces the invention and reinvention of the concept of popular culture from the eighteenth-century “discovery” of folk culture to contemporary accounts of the cultural impact of globalization. Examines the relationship between the concept of popular culture and key issues in cultural analyses such as hegemony, postmodernism, identity, questions of value, consumerism, and everyday life.
Television Series As Mirrors Of Contemporary Life
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Author : Ion Piso
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-05-16
Television Series As Mirrors Of Contemporary Life written by Ion Piso and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-16 with Social Science categories.
This study sheds light on the impressive work done by writers of television series, highlighting their sources of inspiration and their exceptional talent for maintaining interest and mirroring changes in mentalities in lifestyle. It offers numerous original interpretations of various categories of such television shows, and explores the ways in which older series have been developed, and what has been maintained and changed in more modern TV series.
Reinventing Strategy
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Author : Willie Pietersen
language : en
Publisher: John Wiley & Sons
Release Date : 2002-10-15
Reinventing Strategy written by Willie Pietersen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-15 with Business & Economics categories.
At last-a proven system for developing the strategic innovations every company needs to compete and win As everyone knows, today's unprecedented rate of business change demands new levels of strategic insight and adaptability. Reinventing Strategy is the first practical, systematic guide to creating an adaptive enterprise, showing how companies around the world are using the Strategic Learning approach to consistently out think, out maneuver, and out perform their competition. As Willie Pietersen explains, companies that aspire to long-term success must develop and implement strategy as part of a continuous four-step cycle-Learn, Focus, Align, Execute-and he offers dozens of provocative anecdotes and case studies, illustrating how to implement it at every level of an organization. Written with unusual clarity, frankness, and wit, Reinventing Strategy will change the way managers everywhere approach their greatest and most important challenge: the need to make strategy into a tool for ongoing corporate renewal.
Reinventing Sound
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Author : Enrique Encabo
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2015-10-28
Reinventing Sound written by Enrique Encabo and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Music categories.
Recent years have witnessed a true technological revolution with a global impact upon all areas of society, from entertainment to education. Technology, changing and evolving at increasing speed, undoubtedly shapes ways of seeing the world, something which requires profound reflection in terms of how reality is understood. It is undeniable that in this audiovisual world music plays a leading and prominent role. This is particularly notable when considering the importance of music in relation to the way it is featured on mobile devices and as manifested in terms of other communication technologies, its impact on new narrative forms and the prominence of audiovisual fiction in advertising, and the new ways of creating, receiving and disseminating music on the Internet. This book is divided into two sections, “New Media, New Audiences” and “Music, Cinema and Audiovisual Practices: New Approaches”, and the sixteen essays brought together here are the work of an international group of scholars who deal with different geographical and cultural contexts. One of the highlights of this volume is its interdisciplinary re-reading of a complex phenomenon that is undoubtedly a fundamental part of contemporary culture. As such, this collection will be of particular interest to both scholars and non-specialist readers.
Simians Cyborgs And Women
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Author : Donna Haraway
language : en
Publisher: Routledge
Release Date : 2013-05-13
Simians Cyborgs And Women written by Donna Haraway and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Art categories.
Simians, Cyborgs and Women is a powerful collection of ten essays written between 1978 and 1989. Although on the surface, simians, cyborgs and women may seem an odd threesome, Haraway describes their profound link as "creatures" which have had a great destabilizing place in Western evolutionary technology and biology. Throughout this book, Haraway analyzes accounts, narratives, and stories of the creation of nature, living organisms, and cyborgs. At once a social reality and a science fiction, the cyborg--a hybrid of organism and machine--represents transgressed boundaries and intense fusions of the nature/culture split. By providing an escape from rigid dualisms, the cyborg exists in a post-gender world, and as such holds immense possibilities for modern feminists. Haraway's recent book, Primate Visions, has been called "outstanding," "original," and "brilliant," by leading scholars in the field. (First published in 1991.)
Hipster Culture
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Author : Heike Steinhoff
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-07-29
Hipster Culture written by Heike Steinhoff and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Social Science categories.
Twenty-first century popular culture has given birth to a peculiar cultural figure: the hipster. Stereotypically associated with nerd glasses, beards and buns, boho clothing, and ironic T-shirts, hipsters represent a (post-)postmodern (post-)subculture whose style, aesthetics, and practices have increasingly become mainstream. Hipster Culture is the first comprehensive collection of original studies that address the hipster and hipster culture from a range of cultural studies perspectives. Analyzing the cultural, economic, aesthetic, and political meanings and implications of a wide range of phenomena prominently associated with hipster culture, the contributors bring their expertise and own research perspectives to bear, thus shaping the volume's transnational and intersectional approach. Chapters address global and local manifestations of hipster culture, processes of urban gentrification and cultural appropriation, alternative foodways and eclectic fashion styles, the significance of nostalgia, retro technologies and social media, and the aesthetics and cultural politics of literature, film, art, and music marked by self-reflexivity, irony, and a simultaneous longing for an earnest authenticity. Hipster Culture explores the diversification of hipster culture, sheds light on popular constructions of the hipster as cultural Other, and critically investigates hipster culture's entanglements with and challenges to dominant cultural discourses of gender, ethnicity, race, sexuality, age, religion, and nationality.