Strategies In Public Relations
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Public Relations
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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2005
Public Relations written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Public Relations: Strategies and Tactics," Study Edition 7/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South Bend Tribune Warren K. Agee, University of Georgia Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated Practice Tests at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books! Using real-life case studies, "Public Relations: Strategies and Tactics" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Special Features of the Study Edition Practice Tests at the end of the book-- over 20 multiple choice questions per chapter-- give students the chance to gauge their knowledge about the material in the text and to prepare for exams. These test questions are a fresh source of study and testingmaterial. Practice Tests are on perforated paper, so students can tear them out and hand them in to instructors-- perfect for students whose instructors use the practice tests as actual tests or assignments that are submitted for a grade. Access to the "Tutor Center" is included FREE with the Practice Test Solutions Manual when instructors order the valuepack option. After activating the access card, students can fax, call, or email our qualified professionals for live advice and tutoring on subjects covered in the text.
Public Relations Strategy
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Public Relations Strategy written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
Public Relations
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Author : Dennis L. Wilcox
language : en
Publisher:
Release Date : 2015-09-22
Public Relations written by Dennis L. Wilcox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-22 with Public relations categories.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value-this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. You can also purchase a loose-leaf print reference to complement Revel Public Relations: Strategies and Tactics . This is optional.
Strategic Public Relations Management
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Author : Erica Weintraub Austin
language : en
Publisher: Routledge
Release Date : 2006-11-06
Strategic Public Relations Management written by Erica Weintraub Austin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-06 with Business & Economics categories.
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Strategic Public Relations
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Author : Jennifer Gehrt
language : en
Publisher: Xlibris Corporation
Release Date : 2009
Strategic Public Relations written by Jennifer Gehrt and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr
Strategic Planning For Public Relations
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Author : Deborah A. Silverman
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-14
Strategic Planning For Public Relations written by Deborah A. Silverman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Public Relations Campaign Strategies
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Author : Robert Kendall
language : en
Publisher: Addison-Wesley Longman
Release Date : 1996
Public Relations Campaign Strategies written by Robert Kendall and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
The Public Relations Practitioner S Playbook
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Author : M. Larry Litwin
language : en
Publisher: AuthorHouse
Release Date : 2009
The Public Relations Practitioner S Playbook written by M. Larry Litwin and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Effective Public Relations And Media Strategy Third Edition
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Author : REDDI, C.V. NARASIMHA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-09-01
Effective Public Relations And Media Strategy Third Edition written by REDDI, C.V. NARASIMHA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.