Strategisch Merkenmanagement

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Strategisch Merkenmanagement


Strategisch Merkenmanagement
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Strategisch Merkenmanagement


Strategisch Merkenmanagement
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Author : Kevin Lane Keller
language : nl
Publisher:
Release Date : 2022

Strategisch Merkenmanagement written by Kevin Lane Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.




Designmanagement


Designmanagement
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Author : Gert L. Kootstra
language : nl
Publisher: Pearson Education
Release Date : 2006

Designmanagement written by Gert L. Kootstra and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Design categories.




Brand Design


Brand Design
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Author : Ruud Boer
language : nl
Publisher: Pearson Deutschland GmbH
Release Date : 2011

Brand Design written by Ruud Boer and has been published by Pearson Deutschland GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.


Begrippen, achtergronden en praktijkvoorbeelden bij het ontwerpen van een merk.

Transformeren Om Te Overleven


Transformeren Om Te Overleven
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Author : Herman Toch
language : nl
Publisher: Lannoo Meulenhoff - Belgium
Release Date : 2013-07-11

Transformeren Om Te Overleven written by Herman Toch and has been published by Lannoo Meulenhoff - Belgium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-11 with Business & Economics categories.


Nieuwe denkmodellen voor marketing en management De wereld is in volle transformatie. Onze denkmodellen lijken niet meer te kloppen. We doen alles volgens het boekje, consumenten en klanten hebben sympathie en positieve associaties met ons merk, en toch staat ons marktaandeel onder druk. We zullen dingen fundamenteel anders moeten aanpakken, willen we weer relevant worden in het leven van mensen. In Transformeren om te overleven geeft Herman Toch zijn visie op onze veranderende wereld. Bovendien doet hij aan de hand van tien paradigma's een nieuwe soort marketing uit de doeken en toont hij aan wat merken moeten doen om succesvol te zijn en een winnende positie uit te bouwen. Een aanrader voor marketeers, leidinggevenden, marketingdirecteurs, CEO's die een gids zoeken om hun merk voor te bereiden op een nieuw tijdperk.

Brand Management


Brand Management
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Author : Michael Beverland
language : en
Publisher: SAGE
Release Date : 2018-01-27

Brand Management written by Michael Beverland and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-27 with Business & Economics categories.


Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.

Brand Design 3 E


Brand Design 3 E
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Author : Ruud Boer
language : nl
Publisher: Pearson Education
Release Date : 2007

Brand Design 3 E written by Ruud Boer and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.


Begrippen, achtergronden en praktijkvoorbeelden bij het ontwerpen van een merk.

Brands Advertising


Brands Advertising
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Author : Giep Franzen
language : en
Publisher:
Release Date : 1999

Brands Advertising written by Giep Franzen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Advertising categories.


A comprehensive examination of the research methods now available to help agencies and advertisers develop more effective advertising.