Strategische Erfolgsfaktoren Im Krisenmanagement Ziele Und Instrumente Der Internen Und Externen Unternehmenskommunikation
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Strategische Erfolgsfaktoren Im Krisenmanagement Ziele Und Instrumente Der Internen Und Externen Unternehmenskommunikation
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Author : Dilvan Arslan
language : de
Publisher: GRIN Verlag
Release Date : 2023-01-27
Strategische Erfolgsfaktoren Im Krisenmanagement Ziele Und Instrumente Der Internen Und Externen Unternehmenskommunikation written by Dilvan Arslan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-27 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmenskommunikation, Note: 2,0, Fachhochschule Bonn-Rhein-Sieg in Sankt Augustin, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit sollen die Bewältigung von Krisen im Bereich der internen und externen Unternehmenskommunikation sowie Möglichkeiten des kommunikativen Umgangs mit Stakeholdern aufgezeigt werden. Krisenmeldungen erscheinen immer wieder in den Medien, wenn ein Unternehmen in irgendeine Art von ‚Krise‘ gerät und die Aufmerksamkeit der Öffentlichkeit auf sich zieht. Krisen werden vor allem dann diskutiert, wenn sie plötzlich auftreten. Die Öffentlichkeit verliert das Vertrauen in das Unternehmen, Stakeholder wenden sich ab und das Unternehmensimage ist oft nachhaltig beschädigt. Vor allem in Zeiten, in denen die Meinungsbildung über soziale Medien zunimmt, kann eine Krise größere Auswirkungen nach sich ziehen. Gerade Gerüchte können weitreichende Konsequenzen haben. So haben die sozialen Medien einen Einfluss auf Management- und Führungsprozesse. Das Schweigen von Unternehmen wird von der Öffentlichkeit als Schuldeingeständnis gesehen, wofür die falsche beziehungsweise unterlassene Kommunikation verantwortlich ist. Zur Verhinderung noch größerer Schäden besteht die einzige Möglichkeit darin, die entscheidende Bedeutung von Unternehmenskommunikation für die Krisenbewältigung zu erkennen. Denn insbesondere der Umgang mit den Stakeholdern entscheidet am Ende, ob das Unternehmen langfristig Schaden nimmt oder die Krise nicht nur übersteht, sondern zur Chance werden lässt. Die Beziehungen von Unternehmen zu verschiedenen Stakeholdern sind ein bedeutender Erfolgsfaktor. Durch die Rolle der Kommunikation kann das öffentliche Vertrauen in das Unternehmen zurückgewonnen und die Beziehung zu Stakeholdern gestärkt werden. Jede Krise ist individuell und dementsprechend unberechenbar sowie schwer vorherzusagen.
Responding To Crisis
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Author : Dan Pyle Millar
language : en
Publisher: Routledge
Release Date : 2003-12-08
Responding To Crisis written by Dan Pyle Millar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-08 with Business & Economics categories.
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and protocols have become more than a cottage industry. Taking a rhetorical view of crisis events and utterances, this book is devoted to adding new insights to the discussion, and to describing a rhetorical approach to crisis communication. To help set the tone for that description, the opening chapter reviews a rhetorical perspective on organizational crisis. As such it raises questions and provokes issues more than it addresses and answers them definitively. The other chapters can be viewed as a series of experts participating in a panel discussion. The challenge to each of the authors is to add depth and breadth of understanding to the analysis of the rhetorical implications of a crisis, as well as to the strategies that can be used ethically and responsibly. Central to this analysis is the theoretic perspective that crisis response requires rhetorically tailored statements that satisfactorily address the narratives surrounding the crisis which are used by interested parties to define and judge it. This volume will be of value to scholars and students interested in crisis communication, and is certain to influence future work and research on responding to crises.
Weblogs Als Medium Der Internen Unternehmenskommunikation
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Author : Maria Widra
language : de
Publisher: diplom.de
Release Date : 2007-10-08
Weblogs Als Medium Der Internen Unternehmenskommunikation written by Maria Widra and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-08 with Language Arts & Disciplines categories.
Inhaltsangabe:Einleitung: Im allgemeinen Hype um Web 2.0 wird eine Technologie ebenso kontrovers wie bedeutungsvoll als Werkzeug für eine grundlegend veränderte Kommunikation mit den Anspruchsgruppen von Unternehmen diskutiert: Weblogs. Die vorliegende Diplomarbeit beschäftigt sich nach einer kurzen Einführung über interaktive, dialogorientierte Kommunikation daher zunächst mit grundlegenden Aspekten der internen Unternehmenskommunikation und -kultur sowie den besonderen Eigenschaften und damit verbundenen Chancen und Risiken von Weblogs. Darauf aufbauend werden mögliche Einsatzszenarios von Weblogs in der internen Kommunikation von Unternehmen skizziert, auf ihren möglichen Beitrag zur Wertschöpfung untersucht sowie Hinweise zur Konzeption, Umsetzung und Erfolgsmessung erarbeitet. Ausgewählte Beispiele sowie kritische Analysen runden die Arbeit ab und tragen zum abschließenden Fazit bei. Inhaltsverzeichnis:Inhaltsverzeichnis: Kurzfassung2 Abstract2 Inhaltsverzeichnis3 Abbildungsverzeichnis5 Tabellenverzeichnis5 Abkürzungsverzeichnis6 1.Einleitung7 1.1Web 2.0 und dialogorientierte Kommunikation7 1.2Weblogs in der internen Unternehmenskommunikation9 2.Erfolgsfaktor interne Unternehmenskommunikation11 2.1Definition und Aufgaben11 2.2Zielgruppen, Ziele und Inhalte17 2.3Unternehmenskultur19 2.4Kommunikationsrichtung23 2.5Leitmedium Intranet25 3.Weblogs29 3.1Vorstellung eines Mediums29 3.2Besonderheiten in Funktionsweise und Aufbau32 3.3Abgrenzung von anderen internetbasierten Kommunikationsformen34 3.4Merkmale35 3.5Corporate Weblogs36 4.Praktische Umsetzung eines internen Weblog-Projektes44 4.1Kommunikation in besonderen Situationen44 4.1.1Strategie- und Veränderungskommunikation45 4.1.2Krisenkommunikation46 4.1.3Prozesskommunikation47 4.1.4Innovationskommunikation47 4.2Webloganwendungen49 4.2.1CEO-Blog49 4.2.2Weblogs als Arbeitswerkzeug55 4.2.2.1Wissensmanagement55 4.2.2.2Projektmanagement60 4.2.2.3Kombination mit Wikis63 4.2.3Weitere Weblog-Anwendungen64 4.2.4Bestehende Mitarbeiter-Blogs65 4.3Durchführung67 4.3.1Konzeption67 4.3.2Implementierung73 4.3.3Analyse und Erfolgmessung76 4.4Grenzen von Weblogs83 4.5SWOT-Analyse für interne Corporate Blogs84 5.Schluss87 5.1Zusammenfassung87 5.2Ausblick88 Anhang89 Interview mit Dieter Rappold, Agentur KnallGrau90 Interview mit Michael Kiess, IBM deutschland GmbH94 Literatur- und Quellenverzeichnis96 Erklärung107 Textprobe:Textprobe: Kapitel 3.1, Vorstellung [...]
Disaster Operations And Decision Making
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Author : Roger C. Huder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-22
Disaster Operations And Decision Making written by Roger C. Huder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-22 with Political Science categories.
The only book to combine emergency management principLEs with proven military concepts Good disaster plans do not guarantee a good response. Any disaster plan rarely survives the first rain bands of a hurricane or the first tremors of an earthquake. While developing plans is essential, there must be systems in place to adapt these plans to the ever-changing operational environment of a disaster. Currently there is no set of standard disaster response principles to guide a community. The National Incident Management System (NIMS) and the Incident Command System (ICS) provide the framework to implement operational decisions, but they were never designed as operational concepts. The military has developed just such concepts and many of them can be adapted for civilian use. Disaster Operations and Decision Making adapts those military concepts and combines them with disaster lessons learned to create a new opera-tional paradigm. Emphasizing team building, Emergency Operations Center operational systems, and situational awareness, the book details easily adopted methods. All of these methods are designed to be incorporated into the NIMS and ICS framework to enhance a community's response to any type of disaster. Disaster Operations and Decision Making is an essential resource for emergency managers, fire chiefs, law enforcement officers, homeland security professionals, public health officials, and anyone else involved or interested in crisis management.
Contract Negotiation Strategies The Relationship Between Distributive And Integrative Negotiating And Their Touchpoints
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Author : Niklas Rieder
language : en
Publisher:
Release Date : 2021-04-23
Contract Negotiation Strategies The Relationship Between Distributive And Integrative Negotiating And Their Touchpoints written by Niklas Rieder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with categories.
Bachelor Thesis from the year 2021 in the subject Business economics - Corporate communication, grade: 1,3, Free University of Berlin, language: English, abstract: This paper discusses, how companies strategically can approach contract negotiations and what is known about these strategies. We live in an increasingly globalized, and inter-connected world in which almost everything around us - from the smartphones in our hands to the shirts we are wearing - has already traveled the world before it ended up with us. For organizations it has become a normality nowadays not only to obtain products, and components, but also services from other companies. The global outsourcing market has increased dramatically over the last decades, with a revenue of 45.6 billion USD in 2000 risen to 92.5 billion USD in 2019. Even though the market size reached its peak in 2014 and it did not come close to this again in the following years, numbers are on the rise again. This highlights the persistent importance of BSR all over the world. Several factors determine the quality of BSRs and therefore play a role in the competitiveness of firms in their markets. Among other things, negotiating between two or more firms can be seen as a significant tool to have an impact on these relationships.
The Handbook Of International Crisis Communication Research
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Author : Andreas Schwarz
language : en
Publisher: John Wiley & Sons
Release Date : 2016-06-13
The Handbook Of International Crisis Communication Research written by Andreas Schwarz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-13 with Social Science categories.
The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Public Relations And Communication Management
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07
Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Risk And Crisis Communication
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Author : Robert Littlefield
language : en
Publisher: Lexington Books
Release Date : 2015-11-05
Risk And Crisis Communication written by Robert Littlefield and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-05 with Language Arts & Disciplines categories.
Risk and Crisis Communication addresses how the interaction between organizations and their stakeholders manifests during a risk or crisis situation.Littlefield and Sellnow contend that when best practices are considered, there are certain tensions to which an organization responds. These tensions are similar to those experienced among individuals when managing their relationships. As such, Littlefield and Sellnow apply an interpersonal theory, known as relational dialectics (RDT), to risk and crisis communication and examine the outcome from the vantage point of the officials and the public. Previous research has focused on top-down, sender-oriented communication to evaluate the effectiveness of particular strategies used by spokespeople to repair public image or relay an apology. In contrast, Littlefield and Sellnow’s approach relies on culture-centeredness and suggests how cultural elements may have influenced the kinds of tensions each organization faced. Risk and Crisis Communication exemplifies the use of RDT through seven case studies, each focusing on one of the tensions, making it of interest to both scholars and organizational leaders.
Organizational Crisis Communication
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Author : Finn Frandsen
language : en
Publisher: SAGE
Release Date : 2016-10-19
Organizational Crisis Communication written by Finn Frandsen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-19 with Business & Economics categories.
When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Handbook Of Risk And Crisis Communication
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Author : Robert L. Heath
language : en
Publisher: Routledge
Release Date : 2020-10-28
Handbook Of Risk And Crisis Communication written by Robert L. Heath and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-28 with Business & Economics categories.
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.