Strategische Kommunikation Deutscher Gro Kirchen
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Strategische Kommunikation Deutscher Gro Kirchen
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Author : Markus Wiesenberg
language : de
Publisher: Springer-Verlag
Release Date : 2018-12-28
Strategische Kommunikation Deutscher Gro Kirchen written by Markus Wiesenberg and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-28 with Language Arts & Disciplines categories.
Markus Wiesenberg liefert eine begriffliche und konzeptionelle interdisziplinäre Grundlegung einer Kirchenkommunikation sowie umfassende empirische Einblicke in die Praxis der strategischen Kommunikation organisierter Religion. Vor dem Hintergrund der schwindenden Legitimation der deutschen Großkirchen (römisch-katholisch und evangelisch) verknüpft er theoretisch-konzeptionell kommunikationswissenschaftliche und religionssoziologische Perspektiven zu einer Theorie strategischer Kirchenkommunikation. In einer komparativen Fallstudie analysiert der Autor mittels einer Mehrebenenuntersuchung in 15 deutschen Großstädten sowohl die Ebene der Gemeinden und Pfarreien als auch der Landeskirchen, Bistümer sowie der EKD und der Bischofskonferenz.
Kologieorientiertes Kommunikationsmanagement
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Author :
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02
Kologieorientiertes Kommunikationsmanagement written by and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Science categories.
Die Autorin analysiert Rahmenbedingungen, strategische Ansätze und Instrumente (z. B. Werbung, Sponsoring, PR) der ökologischen Kommunikation unter Berücksichtigung relevanter Zielgruppen von Unternehmen (z. B. Lieferanten, Umweltschutzgruppen, Mitarbeiter).
Future Directions Of Strategic Communication
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Author : Howard Nothhaft
language : en
Publisher: Routledge
Release Date : 2020-05-21
Future Directions Of Strategic Communication written by Howard Nothhaft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Social Science categories.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
The Routledge Handbook Of Strategic Communication
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Author : Derina Holtzhausen
language : en
Publisher: Routledge
Release Date : 2014-11-20
The Routledge Handbook Of Strategic Communication written by Derina Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Business & Economics categories.
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Trust And Communication In A Digitized World
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Author : Bernd Blöbaum
language : en
Publisher: Springer
Release Date : 2016-02-24
Trust And Communication In A Digitized World written by Bernd Blöbaum and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Computers categories.
This book explores models and concepts of trust in a digitized world. Trust is a core concept that comes into play in multiple social and economic relations of our modern life. The book provides insights into the current state of research while presenting the viewpoints of a variety of disciplines such as communication studies, information systems, educational and organizational psychology, sports psychology and economics. Focusing on an investigation of how the Internet is changing the relationship between trust and communication, and the impact this change has on trust research, this volume facilitates a greater understanding of these topics, thus enabling their employment in social relations.
Communication Excellence
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Author : Ralph Tench
language : en
Publisher: Springer
Release Date : 2017-03-28
Communication Excellence written by Ralph Tench and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-28 with Business & Economics categories.
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Trust And Communication
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Author : Bernd Blöbaum
language : en
Publisher: Springer Nature
Release Date : 2021-07-02
Trust And Communication written by Bernd Blöbaum and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Social Science categories.
Trust is a fundamental concept in modern society. This book provides current findings of trust research from various disciplines: communication studies, information systems, educational and organizational psychology, sports psychology and economics. The volume analyses how trust relationships have changed and are still changing under the influence of digitalization. In addition to presenting the current state of research, the implications for trust relationships in the digital world are examined. The book brings together empirical findings with the implications for media, business, sports and science. It is of value to interdisciplinary researchers and graduate students.
Weapons Of Mass Persuasion
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Author : Steven R. Corman
language : en
Publisher: Peter Lang
Release Date : 2008
Weapons Of Mass Persuasion written by Steven R. Corman and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Education categories.
These collected essays apply human communication concepts and theories to the communication problems encountered by nations, communities, and individuals to move beyond critique of the failed U.S. communication campaigns and strategies in the war on terror.
Strategic Employee Communication
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Author : Gail S. Thornton
language : en
Publisher: Springer
Release Date : 2018-10-06
Strategic Employee Communication written by Gail S. Thornton and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-06 with Business & Economics categories.
Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Management Of Permanent Change
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Author : Horst Albach
language : en
Publisher: Springer
Release Date : 2014-12-09
Management Of Permanent Change written by Horst Albach and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-09 with Business & Economics categories.
In the current times of more frequent crises and ever shortening innovation cycles, the management of change has become a crucial task of survival. While it is not a new topic in business research, the developments of the last decade have posed many new challenges for the change management of firms and organizations and have thus also raised many new questions for academic research in business administration, which the present book turns to deepen. Its particular focus is on disruptive change including its driving forces as well as effective and sustainable management. This publication constitutes a collection of articles that discuss change and innovation processes across different sectors of the economy (industry, banking, and retail), the role of leadership and corporate governance for the effectiveness and sustainability of organizational change.