Strategisches Management F R Die Hotellerie
DOWNLOAD
Download Strategisches Management F R Die Hotellerie PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Strategisches Management F R Die Hotellerie book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Strategisches Management F R Die Hotellerie
DOWNLOAD
Author : Burkhard von Freyberg
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-02-19
Strategisches Management F R Die Hotellerie written by Burkhard von Freyberg and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-19 with Business & Economics categories.
Globalisierung, Überkapazitäten, Wettbewerbsdruck und ein verändertes Gästeverhalten: Die Hotellerie ist im ständigen Umbruch. Um unter diesen Bedingungen nachhaltige Erfolge zu erzielen, gewinnt das Strategische Hotelmanagement zunehmend an Bedeutung: Chancen der Unternehmensumwelt müssen wahrgenommen, Bedrohungen für den Unternehmenserfolg vermieden, die Stärken des Unternehmens auf- und dessen Schwächen abgebaut werden. Des Weiteren gilt es, Wettbewerbsvorteile gegenüber der Konkurrenz zu schaffen. Dieses Standardwerk bietet einen Überblick über den State of the Art zum Strategischen Hotelmanagement und den damit verbundenen wesentlichen Gestaltungsfeldern. Für die 2. Auflage wurden die Theorie und sämtliche Praxisbeispiele vollständig aktualisiert. Darüber hinaus wurde das Buch um den Aspekt der Strategischen Kontrolle erweitert und weitere Praxisbeispiele eingearbeitet.
Hotel Management
DOWNLOAD
Author :
language : en
Publisher:
Release Date :
Hotel Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategic Management In The International Hospitality And Tourism Industry
DOWNLOAD
Author : Fevzi Okumus
language : en
Publisher: Routledge
Release Date : 2010-05-14
Strategic Management In The International Hospitality And Tourism Industry written by Fevzi Okumus and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-14 with Business & Economics categories.
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.
Strategic Management For Hospitality And Tourism
DOWNLOAD
Author : Fevzi Okumus
language : en
Publisher: Routledge
Release Date : 2019-10-30
Strategic Management For Hospitality And Tourism written by Fevzi Okumus and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-30 with Business & Economics categories.
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
The Routledge Handbook Of Hotel Chain Management
DOWNLOAD
Author : Maya Ivanova
language : en
Publisher: Routledge
Release Date : 2016-05-05
The Routledge Handbook Of Hotel Chain Management written by Maya Ivanova and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
Marketing Management For The Hospitality Industry
DOWNLOAD
Author : Allen Z. Reich
language : en
Publisher: John Wiley & Sons
Release Date : 1997-04-07
Marketing Management For The Hospitality Industry written by Allen Z. Reich and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-07 with Business & Economics categories.
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.
Vertical Disintegration In The Corporate Hotel Industry
DOWNLOAD
Author : Angela Roper
language : en
Publisher: Routledge
Release Date : 2017-09-28
Vertical Disintegration In The Corporate Hotel Industry written by Angela Roper and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-28 with Business & Economics categories.
This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry. This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.
Management Accounting For Hotels And Restaurants
DOWNLOAD
Author : Richard Kotas
language : en
Publisher: Routledge
Release Date : 2014-05-01
Management Accounting For Hotels And Restaurants written by Richard Kotas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Sports & Recreation categories.
The book gives practical instruction and guidance in the use of accounting for effective control and higher profit in hotel and catering operations. The author covers all aspects of the subject, setting arguments and examples in a real context.
Strategic Management For Tourism Hospitality And Events
DOWNLOAD
Author : Nigel G. Evans
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-24
Strategic Management For Tourism Hospitality And Events written by Nigel G. Evans and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Business & Economics categories.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts. A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations. Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation. Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies. A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role. Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students. This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.
Strategic Management For Tourism Hospitality And Events
DOWNLOAD
Author : Nigel Evans
language : en
Publisher: Routledge
Release Date : 2015-01-30
Strategic Management For Tourism Hospitality And Events written by Nigel Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Business & Economics categories.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.