Strategisches Wertversprechen Innovationsmanagement In Software Startups F R Anhaltenden Wettbewerbsvorteil
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Strategisches Wertversprechen Innovationsmanagement In Software Startups F R Anhaltenden Wettbewerbsvorteil
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Author : VARUN. GUPTA
language : de
Publisher: Springer Vieweg
Release Date : 2024-09-19
Strategisches Wertversprechen Innovationsmanagement In Software Startups F R Anhaltenden Wettbewerbsvorteil written by VARUN. GUPTA and has been published by Springer Vieweg this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-19 with Business & Economics categories.
Dieses Buch hat zum Ziel, die Erfolgsquoten von Startups zu erhöhen, indem es sich auf die Innovation des Wertversprechens konzentriert. Dies wird vorangetrieben durch die Einbindung potenzieller Verbraucher sowie anderer Ressourcen wie Freiberufler und strategischer Partnerschaften mit der Akademie. Der Autor zeigt, wie Startups, die in Bezug auf Ressourcen eingeschränkt sind, Anstrengungen unternehmen können, um das Potenzial ihres Produktmarktes zu erkunden. Dabei wird auch untersucht, wie globale Märkte für den Erfolg eines Startups vorteilhaft sein können, während gleichzeitig Lösungen für schwer zugängliche Märkte aufgezeigt werden. Das Buch untersucht das Gewinnen von Wissen, das von Freiberuflern, Kunden und der Akademie geteilt wird, deren Beteiligung entscheidend sein kann, um Aktivitäten der Wertversprechen-Innovation wie Ideenentwicklung, Umsetzung und Vermarktung zu unterstützen. In Kombination führt der Autor die Leser dazu, ihre Fähigkeit zu entdecken, Wertversprechen-Innovationen zu fördern, die langfristige Wettbewerbsvorteile in einer stark schwankenden Geschäftsumgebung zur Folge haben.
Exploring The Field Of Business Model Innovation
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Author : Oliver Gassmann
language : en
Publisher: Springer
Release Date : 2016-10-01
Exploring The Field Of Business Model Innovation written by Oliver Gassmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-01 with Business & Economics categories.
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents ‘grand theories’ that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.
Variety Induced Complexity In Mass Customization
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Author : Nizar Abdelkafi
language : en
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2008
Variety Induced Complexity In Mass Customization written by Nizar Abdelkafi and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business logistics categories.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Business Models And Modelling
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2015-11-09
Business Models And Modelling written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-09 with Business & Economics categories.
In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business models and change.
Competitive Business Management
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Author : Silvio M. Brondoni
language : en
Publisher: Taylor & Francis
Release Date : 2018-07-04
Competitive Business Management written by Silvio M. Brondoni and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Business & Economics categories.
The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets. The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective? Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.
Business Development
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Author : Andreas Kohne
language : en
Publisher: Springer
Release Date : 2019-02-04
Business Development written by Andreas Kohne and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-04 with Computers categories.
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes.The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
Facetten Der Digitalisierung
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Author : Yvonne Thorhauer
language : de
Publisher: Springer-Verlag
Release Date : 2020-04-15
Facetten Der Digitalisierung written by Yvonne Thorhauer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Business & Economics categories.
In diesem Buch thematisiert die Professorenschaft der accadis Hochschule die Auswirkungen der Digitalisierung auf ihre Fachbereiche: Notwendige Umbrüche der Wirtschaftsethik, Auswirkungen künstlicher Intelligenz auf Marketing und Produktentwicklung, Veränderungen in der Unternehmenskommunikation, digitale Innovationen in Sport- und Gesundheitsmanagement, intelligente Distribution mit Blockchain-Technologien sowie Tokens im Finanzmarkt.
Talent Management
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Author : Eddie Blass
language : en
Publisher: Springer
Release Date : 2009-01-30
Talent Management written by Eddie Blass and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
Talent management is 'the hot topic' for HR managers and chief executives in organizations today. Based on over two years of research, this book draws out key ideas to draw on in the future. It presents case studies of public, private and multinational organizations, as well as commentary on defining and developing talent.
The Business Model Navigator
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Author :
language : en
Publisher:
Release Date : 2014
The Business Model Navigator written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business planning categories.
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is; Who invented it and who uses it now; When and how to apply it.