Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy
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Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2012-07-31
Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-31 with Technology & Engineering categories.
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy
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Author :
language : en
Publisher:
Release Date : 2013
Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Cell phone services industry categories.
"This book fosters a scientific understanding of mobile services, providing a timely publication of current research efforts, and forecasts future trends in the mobile services industry"--Provided by publisher.
Strategic Tools And Methods For Promoting Hospitality And Tourism Services
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2016-01-07
Strategic Tools And Methods For Promoting Hospitality And Tourism Services written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Strategic And Pragmatic E Business Implications For Future Business Practices
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Author : Mohammed Rezaul, Karim
language : en
Publisher: IGI Global
Release Date : 2012-05-31
Strategic And Pragmatic E Business Implications For Future Business Practices written by Mohammed Rezaul, Karim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.
Exploring Transmedia Journalism In The Digital Age
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Author : Gambarato, Renira Rampazzo
language : en
Publisher: IGI Global
Release Date : 2018-02-16
Exploring Transmedia Journalism In The Digital Age written by Gambarato, Renira Rampazzo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-16 with Language Arts & Disciplines categories.
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
R Evolutionizing Political Communication Through Social Media
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Author : Deželan, Tomaž
language : en
Publisher: IGI Global
Release Date : 2016-02-09
R Evolutionizing Political Communication Through Social Media written by Deželan, Tomaž and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Political Science categories.
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communication through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Strategic E Commerce Systems And Tools For Competing In The Digital Marketplace
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Strategic E Commerce Systems And Tools For Competing In The Digital Marketplace written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.
Customer Relationship Management Strategies In The Digital Era
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Author : Nasır, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nasır, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Intelligent Analysis Of Multimedia Information
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Author : Bhattacharyya, Siddhartha
language : en
Publisher: IGI Global
Release Date : 2016-07-13
Intelligent Analysis Of Multimedia Information written by Bhattacharyya, Siddhartha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-13 with Computers categories.
Multimedia represents information in novel and varied formats. One of the most prevalent examples of continuous media is video. Extracting underlying data from these videos can be an arduous task. From video indexing, surveillance, and mining, complex computational applications are required to process this data. Intelligent Analysis of Multimedia Information is a pivotal reference source for the latest scholarly research on the implementation of innovative techniques to a broad spectrum of multimedia applications by presenting emerging methods in continuous media processing and manipulation. This book offers a fresh perspective for students and researchers of information technology, media professionals, and programmers.
Artificial Intelligence Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2016-12-12
Artificial Intelligence Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-12 with Computers categories.
Ongoing advancements in modern technology have led to significant developments in artificial intelligence. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Artificial Intelligence: Concepts, Methodologies, Tools, and Applications provides a comprehensive overview of the latest breakthroughs and recent progress in artificial intelligence. Highlighting relevant technologies, uses, and techniques across various industries and settings, this publication is a pivotal reference source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of artificial intelligence.