Strategy And Business Models In The Digital Age
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Strategy And Business Models In The Digital Age
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Author : Guy Parmentier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-01-09
Strategy And Business Models In The Digital Age written by Guy Parmentier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-09 with Business & Economics categories.
This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier and Romain Gandia expand on how this modern industrial revolution is profoundly transforming not just our society as a whole but is also challenging traditional approaches to strategic management.
The Digital Transformation Playbook
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Author : David L. Rogers
language : en
Publisher: Columbia University Press
Release Date : 2016-04-05
The Digital Transformation Playbook written by David L. Rogers and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-05 with Business & Economics categories.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Integrated Business Models In The Digital Age
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Author : Sumesh Singh Dadwal
language : en
Publisher: Springer Nature
Release Date : 2022-06-21
Integrated Business Models In The Digital Age written by Sumesh Singh Dadwal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-21 with Business & Economics categories.
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research. In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing
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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
The Billion Dollar Byte
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Author : D. Justhy
language : en
Publisher: Morgan James Publishing
Release Date : 2018-01-30
The Billion Dollar Byte written by D. Justhy and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-30 with Business & Economics categories.
Tools and strategies for harnessing the power of data for your business: “Hats off to Justhy for breaking down a complex topic and making sense of it.” —Stephen M. Key, author of One Simple Idea The Billion Dollar Byte equips high-level businesspeople and technologists with the tools and strategies to leverage big data—and small data—to drive ethical “good profit.” Traditional legacy companies need a framework for making data strategy central to their business models in the same way that the newer Digital Native companies have. The Billion Dollar Byte provides that framework with concrete models for: Creating smart data infrastructures Accurately weighing the value of data and data systems Investing in the right technologies Hiring entrepreneurial people with tech skills Leveraging the full value of data, and much more The Billion Dollar Byte aims to help companies align their data strategy with their business model—placing a special importance on attracting and retaining the right entrepreneurial-minded technologists that can help leverage data for profit.
Business Model Innovation Strategy
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Author : Raphael Amit
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-08
Business Model Innovation Strategy written by Raphael Amit and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Business & Economics categories.
The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.
New Perspectives And Possibilities In Strategic Management In The 21st Century Between Tradition And Modernity
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Author : Martínez-Falcó, Javier
language : en
Publisher: IGI Global
Release Date : 2023-07-28
New Perspectives And Possibilities In Strategic Management In The 21st Century Between Tradition And Modernity written by Martínez-Falcó, Javier and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-28 with Business & Economics categories.
The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of business strategy. These far-reaching changes require companies to make rapid adaptations in order to achieve optimal situations, which can no longer be developed as they did in the past. To help academics and managers understand the new fields of study and research within strategic management, Javier Martínez-Falcó, Assistant Professor at the University of Alicante, has written a groundbreaking book, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity. This book is an essential guide for reflection and critique, offering insights into the new currents and challenges of the discipline, shedding light on the modernization of strategies in the corporate world. It addresses the renewal and future directions of the field, covering topics such as sustainability, circular economy, green innovation, and information and communication technologies, including blockchain, big data, artificial intelligence, and IoT. The book serves as a must-read for academics, academic students, and policymakers interested in gaining a deeper understanding of current issues impacting deliberate business planning and organization. It also serves as a valuable support material for undergraduate and master's business students, providing a comprehensive understanding of the new fields of study in the discipline. This book is an excellent addition to any academic collection and offers a thought-provoking perspective on strategic management.
Maturity Business Models For Manufacturing In The Digital Age
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Author : Bożena Gajdzik
language : en
Publisher: CRC Press
Release Date : 2025-02-28
Maturity Business Models For Manufacturing In The Digital Age written by Bożena Gajdzik and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Technology & Engineering categories.
The book primarily focuses on the process of industrial transformation in the era of digitalization. It meticulously discusses the processes, technologies, and business models that delineate modern industrial landscapes. A business maturity model is a tool used in organizations to assess how advanced their processes, systems, and procedures are. This model is utilized to identify areas that might require improvements, and then to measure progress in these improvements. The goal is to achieve "maturity", meaning the organization has well-defined, measurable, and repeatable processes. The first chapter traces the evolution of the manufacturing sector, emphasizing the shift toward digitalization and automation, while considering historical context and future trends. The second chapter examines business maturity models, reviewing current approaches and arguing for a broader perspective that includes environmental and social considerations. Chapter three introduces a research model for assessing the maturity of Polish manufacturing companies, detailing the methodology and research instruments used. The fourth chapter presents case studies from Polish industries (automotive, steel, and food), providing practical insights into the application of maturity models in real-world scenarios.
Digital Management And Artificial Intelligence
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Author : Richard C. Geibel
language : en
Publisher: Springer Nature
Release Date :
Digital Management And Artificial Intelligence written by Richard C. Geibel and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategy In The Digital Age
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Author : Michael Lenox
language : en
Publisher: Stanford University Press
Release Date : 2023-06-27
Strategy In The Digital Age written by Michael Lenox and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.
Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.