Strategy And Communication For Innovation

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Strategy And Communication For Innovation

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Author : Nicole Pfeffermann
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-09

Strategy And Communication For Innovation written by Nicole Pfeffermann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Strategies And Communications For Innovations

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Author : Michael Hülsmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-17

Strategies And Communications For Innovations written by Michael Hülsmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

Open Strategy

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Author : Christian Stadler
language : en
Publisher: MIT Press
Release Date : 2021-10-12

Open Strategy written by Christian Stadler and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.

Business strategy experts offer “a useful blueprint” for open strategy—revealing how smart companies boost success by opening up strategic initiatives to their stakeholders (Financial Times). Discover practical tools for the 3 stages of business strategy-making, plus fascinating open strategy case studies from companies like Barclays and Adidas! Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. Business-strategy experts from both academia and management consulting introduce tools for each of the 3 stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open Strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Marketing As Strategy

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Author : Nirmalya Kumar
language : en
Publisher: Harvard Business Press
Release Date : 2004-05-05

Marketing As Strategy written by Nirmalya Kumar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-05 with Business & Economics categories.

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

Innovation Strategies In The Food Industry

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Author : Charis M. Galanakis
language : en
Publisher: Academic Press
Release Date : 2021-10-15

Innovation Strategies In The Food Industry written by Charis M. Galanakis and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Technology & Engineering categories.

Innovation Strategies for the Food Industry, Second Edition explores how process technologies and innovations are implemented in the food industry, by i.e. detecting problems and providing answers to questions of modern applications. Like in all science sectors, internet and big data have brought a renaissance of changes in the way academics and researchers communicate and collaborate, and in the way that the food industry develops. At the same time, entrepreneurship and innovation in the food sector is connected to the development of spin-off companies by researchers and food technologists. The second edition aspires to cover this gap by discussing emerging skills of food technologists and integrating food science and technology knowledge into the food chain. It can be utilized as a handbook for all relevant actors in the food sector (professors, researchers, students and professionals) as well as for anyone dealing with food science and technology, new products development and food industry. Includes the latest trend on training requirements for the agro-food industry Highlights new technical skills and profiles of modern food scientists and technologists for professional development Presents new case studies to support research activities in the food sector including product and process innovation New chapters covering topics on collaboration, entrepreneurship, Big Data, and the Internet of Things

How Strategic Communication Shapes Value And Innovation In Society

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Author : Betteke van Ruler
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-11-03

How Strategic Communication Shapes Value And Innovation In Society written by Betteke van Ruler and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-03 with Business & Economics categories.

Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

Cambridge Handbook Of Open Strategy

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Author : David Seidl
language : en
Publisher: Cambridge University Press
Release Date : 2019-07-31

Cambridge Handbook Of Open Strategy written by David Seidl and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-31 with Business & Economics categories.

The first of its kind, this Handbook mobilizes research on an emerging phenomenon, Open Strategy. As new technologies and societal pressures have precipitated employees, business partners, shareholder groups and other stakeholders into deeper involvement in strategy, various Open Strategy initiatives now promise greater transparency and inclusion in the strategy process. Providing a wide-ranging introduction to the concept of Open Strategy and its various dimensions, the chapters of this Handbook detail key practices, discuss the roles of technology, and propose various theoretical perspectives for researching Open Strategy. Finally, this Handbook addresses the ongoing challenges and politics involved in Open Strategy. It will appeal to organization and strategy scholars, master's students in business and management, practitioners, such as consultants and strategy staff in established firms, and anyone concerned with new trends in strategy development and its implications for organizations and their members.

The Art Of Opportunity

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Author : Marc Sniukas
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-02

The Art Of Opportunity written by Marc Sniukas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.

Creativity And Strategic Innovation Management

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Author : Malcolm Goodman
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-27

Creativity And Strategic Innovation Management written by Malcolm Goodman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Business & Economics categories.

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

New Leadership In Strategy And Communication

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Author : Nicole Pfeffermann
language : en
Publisher: Springer
Release Date : 2019-10-04

New Leadership In Strategy And Communication written by Nicole Pfeffermann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-04 with Technology & Engineering categories.

This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike.A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom.This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.