Structuralism Semiotics
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Structuralism Semiotics
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Author : Terence Hawkes
language : en
Publisher: Univ of California Press
Release Date : 1977-01-01
Structuralism Semiotics written by Terence Hawkes and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977-01-01 with Literary Criticism categories.
"This guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society. Published in 1977 as the first volume in the New Accents series, Structuralism and Semiotics made crucial debates in critical theory accessible to those with no prior knowledge of the field, thus enacting its own small revolution. Since then a generation of readers has used the book as an entry not only into structuralism and semiotics, but into the wide range of cultural and critical theories underpinned by these approaches." "Structuralism and Semiotics remains the clearest introduction to some of the most important topics in modern critical theory. An afterword and fresh suggestions for further reading ensure that this new edition will become, like its predecessor, the essential starting point for anyone new to the field."--BOOK JACKET.
Handbook Of Semiotics
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Author : Winfried Noth
language : en
Publisher: Indiana University Press
Release Date : 1990-09-22
Handbook Of Semiotics written by Winfried Noth and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-09-22 with Language Arts & Disciplines categories.
History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
Visual Culture
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Author : John A. Walker
language : en
Publisher: Manchester University Press
Release Date : 1997-12-15
Visual Culture written by John A. Walker and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-15 with Architecture categories.
This book is about the expanding realm of visual culture: in architecture, art, design, advertising, photography, film, television, video, theatre performance, computer imagery and virtual reality. It is also about Visual Culture Studies, a relatively new academic discipline, or rather range of disciplines, that scholars employ to analyse visual artefacts. Unlike many other texts on the same subject, it foregrounds the ‘visual’ and is systematic and accessible. Visual culture provides an overview of the subject that pays heed to the achievements of both traditional and new theory whilst directing the reader to a large body of literature via references and an extensive bibliography. Walker and Chaplin discuss the concepts of ‘the visual’ and of ‘culture’ as well as the field and origins of Visual Culture Studies; coping with theory; models of production and consumption; institutions; pleasure; the canon and concepts of value; visual literacy and poetics; modes of analysis; culture and commerce; and new technologies. This book is designed for those studying the history and theory of fine arts, design and the mass media.
Structuralism Semiotics
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Author : Terence Hawkes
language : en
Publisher:
Release Date : 1977
Structuralism Semiotics written by Terence Hawkes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Language Arts & Disciplines categories.
A compact volume that performs marvels in the difficult art of summarizing (without betrayal) the complex theories that for the past 75 years have been labelled structuralist'.'- Choice
Brand Equity Planning With Structuralist Rhetorical Semiotics
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Author : Rossolatos, George
language : en
Publisher: kassel university press GmbH
Release Date : 2014-01-01
Brand Equity Planning With Structuralist Rhetorical Semiotics written by Rossolatos, George and has been published by kassel university press GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Political Science categories.
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Structuralism
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Author : Hector Davidson
language : en
Publisher: Dedona Publishing
Release Date :
Structuralism written by Hector Davidson and has been published by Dedona Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Philosophy categories.
Structuralism is an intellectual movement that emerged in the early to mid-20th century, primarily influenced by the works of linguists, anthropologists, and philosophers. Its foundational premise is that human culture, including language, myths, and social institutions, can be understood through underlying structures that govern them. These structures are not always immediately visible but influence how individuals and societies behave, think, and organize themselves. At its core, structuralism asserts that elements of human culture must be studied in relation to one another within a larger system. For example, language can only be fully understood when the relationships between words and their meanings are considered. This perspective contrasts with earlier intellectual traditions that focused on individual elements, seeking meaning through isolated concepts. Instead, structuralism emphasizes the interconnections and patterns that form the basis of human existence. The intellectual origins of structuralism can be traced back to the work of Swiss linguist Ferdinand de Saussure. In his work, Saussure argued that language is a system of signs, each of which acquires meaning not by its inherent qualities but through its relationship to other signs. His concept of the "signifier" (the word or symbol) and the "signified" (the concept or meaning) set the stage for structuralist thought. Saussure’s approach highlighted the importance of studying language as a system of differences, where meanings are produced not in isolation but in opposition to other meanings.
Semiotics
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Author : Robert E. Innis
language : en
Publisher: Indiana University Press
Release Date : 1985-06-22
Semiotics written by Robert E. Innis and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-06-22 with Literary Criticism & Collections categories.
"... fifteen texts which are essential reading for anyone interested in semiotics... This collection will surely become a standard text for those who teach semiotics, aesthetics or philosophy of language." -- International Philosophical Quarterly This volume presents the classic statements in semiotics and touches on a vast set of problems and themes -- philosophical, aesthetic, literary, cultural, biological, and anthropological.
Archaeological Semiotics
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Author : Robert W. Preucel
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-26
Archaeological Semiotics written by Robert W. Preucel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-26 with Social Science categories.
This interdisciplinary book examines archaeology’s engagement with semiotics, from its early structuralist beginnings to its more recent Peircian encounters. It represents the first sustained engagement with Peircian semiotics in archaeology, as well as the first discussion of how pragmatic anthropology articulates with anthropological archaeology. Its central thesis is that archaeology is a distinctive kind of semiotic enterprise; one devoted to giving meaning to the past in the present through the study of materiality. It compliments standard studies of linguistics and reformulates contemporary theories of material culture. Providing an introduction to Saussure and a review of his legacy across structural, symbolic, and cognitive anthropology, Preucel goes on to present the Peircian alternative and highlights its influence on pragmatic anthropology. Of special interest are the discussions of the interrelations of structuralism and processual archaeology, poststructuralism and postprocessual archaeologies, and cognitive science and cognitive archaeology. The author offers two original case studies demonstrating how material culture pragmatically mediates social relations- one focusing on the aftermath of the Pueblo Revolt from 1680-1694 and the other on the New England utopian community of Brook Farm from 1842-1846. Throughout his analysis, Preucel emphasizes the close links between archaeology and other social sciences. But he also contends that archaeology, by virtue of the powerful ideological character of the past, can open up new spaces for discourse and dialogue about meaning, and, in the process, make a valuable contribution to contemporary semiotics.
The Semiotic Sphere
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Author : Thomas A. Sebeok
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Semiotic Sphere written by Thomas A. Sebeok and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Psychology categories.
Although semiotics has, in one guise or another, ftourished uninterruptedly since pre Socratic times in the West, and important semiotic themes have emerged and devel oped independently in both the Brahmanie and Buddhistic traditions, semiotics as an organized undertaking began to 100m only in the 1960s. Workshops materialized, with a perhaps surprising spontaneity, over much ofEurope-Eastern and Western and in North America. Thereafter, others quickly surfaced almost everywhere over the litera te globe. Different places strategically allied themselves with different lega eies, but all had a common thrust: to aim at a general theory of signs, by way of a description of different sign systems, their comparative analysis, and their classifi cation. More or less permanent confederations were forged with the most diverse academic disciplines, and amazingly varied frameworks were devised-suited to the needs of the times and the sites-to carry the work of consolidation forward. Bit by bit, mutually supportive international networks were put together. Today, it can truly be asserted that semiotics has become a global enterprise. This, of course, is far from saying that the map is uniform or even that world-wide homogeneity is in the least desirable. While our conjoint ultimate goal remains steadily in focus, the multiplicity of avenues available for its realization is inherent in the advent ure of the search itself.
Linguistic Semiotics
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Author : Mingyu Wang
language : en
Publisher: Springer Nature
Release Date : 2020-02-25
Linguistic Semiotics written by Mingyu Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Literary Criticism categories.
This is the first book of its kind that explains the basic concepts, theoretical foundations and systematic research of linguistic semiotics, so as to establish a well-founded framework for linguistic semiotics as an independent discipline. While examining the major claims of different schools of semiotics, it also addresses 12 central issues concerning linguistic semiotics, and outlines semiotic studies in China focusing on the multiple research areas and accomplishments. In addition to illustrations and tables, the book offers an “Index of References in Linguistic Semiotics” consisting of 1,063 entries, including monographs, journal papers, conference proceedings, etc. in Chinese, English and Russian.