Struttura Delle Preferenze E Segmentazione Di Mercato Nei Consumi In Italia
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Struttura Delle Preferenze E Segmentazione Di Mercato Nei Consumi In Italia
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Author : Daniele Moro
language : en
Publisher:
Release Date : 1998
Struttura Delle Preferenze E Segmentazione Di Mercato Nei Consumi In Italia written by Daniele Moro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
International Bibliography Of Economics 1998
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Author : Compiled by the British Library of Political and Economic Science
language : en
Publisher: Psychology Press
Release Date : 1999-12-16
International Bibliography Of Economics 1998 written by Compiled by the British Library of Political and Economic Science and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-16 with Business & Economics categories.
Renowned for its international coverage and rigorous selection procedures, this series provides the most comprehensive and scholarly bibliographic service available in the social sciences. Arranged by topic and indexed by author, subject and place-name, each bibliography lists and annotates the most important works published in its field during the year of 1997, including hard-to-locate journal articles. Each volume also includes a complete list of the periodicals consulted.
Rivista Di Economia Agraria
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Author :
language : it
Publisher:
Release Date : 2000
Rivista Di Economia Agraria written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Agriculture categories.
Il Cibo Dell Altro
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Author : Marcella Filippa
language : it
Publisher: Edizioni Lavoro
Release Date : 2003
Il Cibo Dell Altro written by Marcella Filippa and has been published by Edizioni Lavoro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Social Science categories.
Cellulosa E Carta
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Author :
language : it
Publisher:
Release Date : 1990
Cellulosa E Carta written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Cellulose categories.
Il Mondo Del Latte
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Author :
language : it
Publisher:
Release Date : 1993
Il Mondo Del Latte written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Dairy products categories.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
The Practice Of The Meal
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Author : Benedetta Cappellini
language : en
Publisher: Routledge
Release Date : 2016-03-31
The Practice Of The Meal written by Benedetta Cappellini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Business & Economics categories.
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market in such processes by looking at how consumers make sense of marketplace discourses, whether this is how brand discourses influence shopping habits, or how consumers interact with the various spaces of the market. Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions, discourses and places play in shaping, perpetuating or transforming them, this holistic approach reveals how consumer practices of ‘the meal’, and the attendant meaning-making processes which surround them, are shaped. This wide-ranging collection will be of great interest to a wide range of scholars interested in marketing, consumer behaviour and food studies, as well as the sociology of both families and food.