Students Linguistic Skills And The Language Of Television Advertising

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Students Linguistic Skills And The Language Of Television Advertising

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Author : Robert G. Wyckham
language : en
Publisher: Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
Release Date : 1983

Students Linguistic Skills And The Language Of Television Advertising written by Robert G. Wyckham and has been published by Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Children categories.

The English Quarterly

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Author :
language : en
Publisher:
Release Date : 1984

The English Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with English language categories.

International Journal Of Advertising

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Author :
language : en
Publisher:
Release Date : 1984

International Journal Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising categories.

Foreign Languages In Advertising

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Author : Jos Hornikx
language : en
Publisher: Springer Nature
Release Date : 2019-12-17

Foreign Languages In Advertising written by Jos Hornikx and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Language Arts & Disciplines categories.

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.

Call Culture And The Language Curriculum

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Author : Licia Calvi
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Call Culture And The Language Curriculum written by Licia Calvi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Education categories.

A consensus seems to exist on the following. In foreign language acquisition methodology sound methods and efficient tools have been developed until now in order to allow the learner to master and put into practice grammar, basic vocabulary and frequent communicative rules. Within this area Computer Assisted Language Learning (CALL) has become an indispensable partner, often leading the game. Beyond these borders, however, methodology as a whole becomes more blurred. Rules seem to vanish, variation and specialisation increase. Intuitive and ad hoc approaches seem to take the lead on formally established methods. The reasons for this are obvious: how to control the enormous, ever changing and expanding set of data, links and encyclopedic information that we associate with a richly developed human language? In front of this overwhelming opponent the search for method often surrenders. This is the point where CALL could offer foreign language learning the opportunity to make another jump forward. Information technology is capable of handling and streamlining huge and complex amounts of information. But this is also the point where language crosses the border of the purely linguistic fact, and where language learning has to come to terms with what we would call "cultural" issues.

Current Index To Journals In Education

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Author :
language : en
Publisher:
Release Date : 2001

Current Index To Journals In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Education categories.

Resources In Education

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Author :
language : en
Publisher:
Release Date : 1998

Resources In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Education categories.

Advertising As Multilingual Communication

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Author : H. Kelly-Holmes
language : en
Publisher: Springer
Release Date : 2016-01-11

Advertising As Multilingual Communication written by H. Kelly-Holmes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-11 with Business & Economics categories.

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Longman Bibliography Of Composition And Rhetoric 1984 1985

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Author : Erika Lindemann
language : en
Publisher: Longman Publishing Group
Release Date : 1987

Longman Bibliography Of Composition And Rhetoric 1984 1985 written by Erika Lindemann and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Language Arts & Disciplines categories.

Research In Education

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Author :
language : en
Publisher:
Release Date : 1974

Research In Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Education categories.