Studio Commercial Photography
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Studio Commercial Photography
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Author : Jack Reznicki
language : en
Publisher: Kodak
Release Date : 1999
Studio Commercial Photography written by Jack Reznicki and has been published by Kodak this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Commercial photography categories.
If you're paid to take pictures, chances are it's because you've gone beyond the merely mechanical aspects of photography. True financial success lies in how you think about what you shoot, and it's the subject of this essential guide by one of the best in the business, who says, "My brain is my important piece of photo equipment". The author has specialized in photo illustration -- creating a specific idea or mood for an ad-and knows how to elicit the desired emotional response from viewers. You get an experts advice on producing different effects from the same scene through subtle variations in lighting and composition. Take advantage of different seasons and weather to turn your outdoor shots into winners. Learn about the 90% of a photographer's work that takes place before you shoot. With every insight into the professional mind comes a host of brilliant photographic examples, with a detailed explanation of how it was done -- how you can do it, too.
Professional Commercial Photography
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Author : Lou Jacobs
language : en
Publisher: Amherst Media
Release Date : 2010-01-01
Professional Commercial Photography written by Lou Jacobs and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Photography categories.
Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how—from marketing, bidding, budgeting, building referrals, managing the office, and more—making this a comprehensive reference for being both behind and in front of the lens.
The Business Of Commercial Photography
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Author : Ira Wexler
language : en
Publisher: Amphoto
Release Date : 1997
The Business Of Commercial Photography written by Ira Wexler and has been published by Amphoto this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The Business of Commercial Photography tells you everything you need to know about starting a successful commercial photography studio or making your studio more profitable. In this comprehensive career guide, professional photographer Ira Wexler addresses fundamental business issues and discusses important market concerns. In the second half of the book, 30 leading, international commercial photographers share the secrets of their success in revealing profiles.
Lighting Design For Commercial Portrait Photography
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Author : Jennifer Emery
language : en
Publisher: Amherst Media
Release Date : 2015-05-18
Lighting Design For Commercial Portrait Photography written by Jennifer Emery and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Photography categories.
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Commercial Photography Handbook
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Author : Kirk Tuck
language : en
Publisher: Amherst Media
Release Date : 2009-09-01
Commercial Photography Handbook written by Kirk Tuck and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Photography categories.
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
The Business Of Studio Photography
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Author : Edward R. Lilley
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2002
The Business Of Studio Photography written by Edward R. Lilley and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Photography categories.
Focusing on the business, rather than the technical or artistic, aspects of professional studio photography, this guide offers advice on practical matters like location, financing, equipment, pricing, marketing and sales, yearbook and wedding gigs, business plans, and paperwork. It also provides resources, including equipment checklists and sample business forms. Professional associations, schools, and suppliers are listed. Lilley is a professional photographer and owns a studio. Annotation copyrighted by Book News, Inc., Portland, OR
Studio Photography Essential Skills
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Author : John Child
language : en
Publisher: CRC Press
Release Date : 2013-03-05
Studio Photography Essential Skills written by John Child and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Art categories.
Studio photography is a common career path for aspiring photographers and students but the professional and commercial nature of the field makes it a challenging area to break into. Whilst other introductory books on the subject are often bogged down with too much technical detail or too many 'show-off' shots, Studio Photography: Essential Skills offers a practical and accessible guide to the fundamental techniques for successful studio photography. Whether photographing a person or a product, you need control over the light, mood and look to arrive at the perfect result for a particular assignment. This book takes a commercial and creative approach and considers the important elements of lighting, exposure, capture, art direction and the studio setting to ensure a successful shoot. With a clearly structured learning approach and a wide variety of activities and assignments to inspire and engage you, this is an informative, stimulating guide to the basics. Broaden your skills and increase your earning potential with Studio Photography: Essential Skills!
The Focal Handbook Of Commercial Photography
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Author : Gerry Kopelow
language : en
Publisher:
Release Date : 1998
The Focal Handbook Of Commercial Photography written by Gerry Kopelow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Photography categories.
The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry. Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field. Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.
Studio Photography And Lighting
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Author : Christian Hough
language : en
Publisher: Crowood
Release Date : 2013-04-22
Studio Photography And Lighting written by Christian Hough and has been published by Crowood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-22 with Photography categories.
This book gives clear, practical advice on how to get creative with and achieve the best from your studio lighting. It explains and demonstrates basic and advanced techniques so you can fully understand how to light a subject and compose a great photograph. Explains lighting and camera techniques and the ideas behind them. Utilizes specific examples and diagrams to illustrate everything from portraits and art-nudes to still life photography. Provides valuable advice on all studio-related equipment and introduces the basics of RAW processing. A clear practical guide to learning about studio photography and working creatively with light to shoot great photographs. Aimed at all photographers - professional and amateur covering the full range - portrait, product advertising, glamour and fashion. Covers lighting and camera techniques and gives advice on all studio-related equipment. Superbly illustrated with 196 colour photographs. Christian Hough is a professional photographer experienced in polished commercial and fine-art nude photographs.
Cooper Hewitt Studio Light In Commercial Photography
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Author : General Electric Vapor Lamp Company. Photographic Division
language : en
Publisher:
Release Date : 1949*
Cooper Hewitt Studio Light In Commercial Photography written by General Electric Vapor Lamp Company. Photographic Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949* with Floodlighting categories.