Study Of Effectiveness Of Radio And Television Commercials
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Study Of Effectiveness Of Radio And Television Commercials
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Author :
language : en
Publisher:
Release Date : 1972
Study Of Effectiveness Of Radio And Television Commercials written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Television advertising categories.
Effective Radio Advertising
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Author : Marc G. Weinberger
language : en
Publisher: Lexington Books
Release Date : 1994
Effective Radio Advertising written by Marc G. Weinberger and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
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Radio Advertising Why Radio Commercials Are More Effective Than Advertisers Think
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Author : Caroline Harsch
language : en
Publisher: GRIN Verlag
Release Date : 2018-08-27
Radio Advertising Why Radio Commercials Are More Effective Than Advertisers Think written by Caroline Harsch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-27 with Business & Economics categories.
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.
Advertising
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Author : Edmond A. Bruneau
language : en
Publisher:
Release Date : 1988
Advertising written by Edmond A. Bruneau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Radio advertising categories.
Television And Media Effect
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Author : R. A. Critchley
language : en
Publisher:
Release Date : 1974
Television And Media Effect written by R. A. Critchley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.
An Advertiser S Guide To Better Radio Advertising
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Author : Andrew Ingram
language : en
Publisher: John Wiley & Sons
Release Date : 2006-02-03
An Advertiser S Guide To Better Radio Advertising written by Andrew Ingram and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-03 with Business & Economics categories.
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Television Advertising That Works
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Author : Stephen W. Marshall
language : en
Publisher:
Release Date : 2008
Television Advertising That Works written by Stephen W. Marshall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials; overall EFFIE commercial message strategy and tactic relationships; and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content (i.e., delivered over the Internet) across cultures.
Research On The Effects Of Television Advertising On Children
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Author : Richard Adler
language : en
Publisher: Washington : National Science Foundation
Release Date : 1977
Research On The Effects Of Television Advertising On Children written by Richard Adler and has been published by Washington : National Science Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Advertising categories.
Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
The Radio And Television Commercial
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Author : Albert C. Book
language : en
Publisher: NTC/Contemporary Publishing Company
Release Date : 1978
The Radio And Television Commercial written by Albert C. Book and has been published by NTC/Contemporary Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.