Studying Digital Media Audiences
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Studying Digital Media Audiences
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Author : Craig Hight
language : en
Publisher: Taylor & Francis
Release Date : 2017-01-27
Studying Digital Media Audiences written by Craig Hight and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-27 with Computers categories.
This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences.
Studying Digital Media Audiences
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Author : Craig Hight
language : en
Publisher:
Release Date : 2017
Studying Digital Media Audiences written by Craig Hight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Computers categories.
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
The Handbook Of Media Audiences
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Author : Virginia Nightingale
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
The Handbook Of Media Audiences written by Virginia Nightingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Social Science categories.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Media Audiences
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Author : John L. Sullivan
language : en
Publisher: SAGE Publications
Release Date : 2019-07-24
Media Audiences written by John L. Sullivan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-24 with Language Arts & Disciplines categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Social Media Marketing Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-05-04
Social Media Marketing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Computers categories.
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Audience Genre Expectations In The Age Of Digital Media
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Author : Leo W. Jeffres
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-05
Audience Genre Expectations In The Age Of Digital Media written by Leo W. Jeffres and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-05 with Social Science categories.
This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending. It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres.
Social Media And Networking Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-07-31
Social Media And Networking Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Social Science categories.
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
The Routledge Companion To Media Audiences
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Author : Annette Hill
language : en
Publisher: Taylor & Francis
Release Date : 2024-09-27
The Routledge Companion To Media Audiences written by Annette Hill and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-27 with Social Science categories.
The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions. Bringing together 40 original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory and increasingly commercialized in the modern world. Each specially commissioned chapter by both early-career and experienced international scholars surveys new conceptualizations and constitutions of audiences, and assesses key issues, themes and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences. The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilized through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.
Media Studies
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Author : Leighton Evans
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-02-07
Media Studies written by Leighton Evans and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-07 with Social Science categories.
Contemplating studying media? This handy text will tell you everything you need to know! Beginning with the definition and history of media studies, this book delves into exciting subjects like the political economy of mass media, digitalization, AI, filter bubbles, misinformation and much more. Reading this text, you will encounter: - Real case studies, from a day in the life of a journalist, to global media conglomerates - An exploration of key themes like race and gender in the ′critical issues′ section - Accessible content, with ′key material′ boxes, a glossary and further reading - A lively style that won′t leave you bored A must-have for undergraduate media students, this book enables a broad, confident understanding of key issues and kick starts success in your studies
Media Cultural Studies
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Author : Rhonda Hammer
language : en
Publisher: Peter Lang
Release Date : 2009
Media Cultural Studies written by Rhonda Hammer and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Education categories.
This anthology is designed to assist teachers and students in learning how to better understand and interpret our common culture and everyday life. With a focus on contemporary media, consumer, and digital culture, this book combines classic and original writings by both leading and rising scholars in the field. The chapters present key theories, concepts, and methodologies of critical cultural and media studies, as well as cutting-edge research into new media. Sections on teaching media/cultural studies and concrete case studies provide practical examples that illuminate contemporary culture, ranging from new forms of digital media and consumer culture to artifacts from TV and film, including Barbie and Big Macs, soap operas, Talk TV, Facebook, and YouTube. The lively articles show that media/cultural studies is an exciting and relevant arena, and this text should enable students and citizens to become informed readers and critics of their culture and society.