Successful Advertisements And How To Write Them
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How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Echo Point+ORM
Release Date : 2023-10-22
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Echo Point+ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-22 with Language Arts & Disciplines categories.
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention with better ad copy Build credibility in your advertising Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-30
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
How I Learned The Secrets Of Success In Advertising
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Author : Guy Lynn Sumner
language : en
Publisher: North Audley Media
Release Date : 1952
How I Learned The Secrets Of Success In Advertising written by Guy Lynn Sumner and has been published by North Audley Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Advertising categories.
How To Write Ad Copy That Works Masters Of Marketing Secrets A Course In Classic Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-28
How To Write Ad Copy That Works Masters Of Marketing Secrets A Course In Classic Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-28 with Business & Economics categories.
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Effective Advertising
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Author : United States. Small Business Administration
language : en
Publisher:
Release Date : 1965
Effective Advertising written by United States. Small Business Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Advertising categories.
Fundamentals Of Advertising
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Author : John Wilmshurst
language : en
Publisher: Routledge
Release Date : 2010-02-17
Fundamentals Of Advertising written by John Wilmshurst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.
Advertising For Beginners Successful Web And Offline Advertising In The Digital Age
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Author : Learn2succeed. com Incorporated
language : en
Publisher: Productive Publications
Release Date : 2014-05-14
Advertising For Beginners Successful Web And Offline Advertising In The Digital Age written by Learn2succeed. com Incorporated and has been published by Productive Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with Business & Economics categories.
Case Histories Of Successful Advertising
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Author : Printers' Ink
language : en
Publisher: Wildside Press LLC
Release Date : 2008-05-30
Case Histories Of Successful Advertising written by Printers' Ink and has been published by Wildside Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-30 with Business & Economics categories.
Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.
The Four Keys To Advertising Success
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Author : Spike Santee
language : en
Publisher: Xlibris Corporation
Release Date : 2011-04-30
The Four Keys To Advertising Success written by Spike Santee and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-30 with Business & Economics categories.
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.
Advertising Management Theory Practice
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Author : Dr. Mahendra Kumar Padhy
language : en
Publisher: Laxmi Publications
Release Date : 2011-06
Advertising Management Theory Practice written by Dr. Mahendra Kumar Padhy and has been published by Laxmi Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with categories.