Case Histories Of Successful Advertising
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Case Histories Of Successful Advertising
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Author : Printers' Ink
language : en
Publisher: Wildside Press LLC
Release Date : 2008-05-30
Case Histories Of Successful Advertising written by Printers' Ink and has been published by Wildside Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-30 with Business & Economics categories.
Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.
Case Histories Of Successful Advertising
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Author : Printers' Ink
language : en
Publisher:
Release Date : 1949
Case Histories Of Successful Advertising written by Printers' Ink and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with categories.
The Big Idea
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Author : American Association of Advertising Agencies
language : en
Publisher:
Release Date : 1965
The Big Idea written by American Association of Advertising Agencies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Advertising categories.
Case Histories Of Successful Advertising
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Author :
language : en
Publisher:
Release Date : 2008
Case Histories Of Successful Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Which Ad Pulled Best
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Author : Scott C. Purvis
language : en
Publisher: Irwin Professional Pub
Release Date : 2003
Which Ad Pulled Best written by Scott C. Purvis and has been published by Irwin Professional Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Which Ad Pulled Best? 9e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses. NOTE: This book is intended for student use only. No anwwers are available within the book. A seperate answer book is available for instructors.
Which Ad Pulled Best
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Author : Scott C. Purvis
language : en
Publisher: National Textbook Company
Release Date : 1993
Which Ad Pulled Best written by Scott C. Purvis and has been published by National Textbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.
Which Ad Pulled Best
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Author : Philip Ward Burton
language : en
Publisher: N T C Business Books
Release Date : 1996
Which Ad Pulled Best written by Philip Ward Burton and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.
It Sells
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Author :
language : en
Publisher:
Release Date : 1940
It Sells written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1940 with Advertising categories.
Marketing Research That Pays Off
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-05-01
Marketing Research That Pays Off written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.
Case Histories Of Successful Marketing Etc
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Author : Hector Lazo
language : en
Publisher:
Release Date : 1950
Case Histories Of Successful Marketing Etc written by Hector Lazo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with categories.