Marketing Research That Pays Off
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Marketing Research That Pays Off
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-05-01
Marketing Research That Pays Off written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.
Marketing Research That Pays Off
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-05-01
Marketing Research That Pays Off written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.
Marketing Research Pays Off
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Author : Henry Brenner
language : en
Publisher:
Release Date : 1955
Marketing Research Pays Off written by Henry Brenner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Marketing research categories.
Marketing Research Pays Off
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Author : Henry Brenner
language : en
Publisher:
Release Date : 1955
Marketing Research Pays Off written by Henry Brenner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Marketing research categories.
Marketing Research
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Author : S.L. Gupta
language : en
Publisher: Excel Books India
Release Date : 2004-05
Marketing Research written by S.L. Gupta and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with Marketing research categories.
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Agricultural Marketing
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Author :
language : en
Publisher:
Release Date : 1958-04
Agricultural Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958-04 with Produce trade categories.
Ebook Marketing Research
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Author : CHISNALL
language : en
Publisher: McGraw Hill
Release Date : 2004-11-16
Ebook Marketing Research written by CHISNALL and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-16 with Business & Economics categories.
EBOOK: MARKETING RESEARCH
Successful Product And Business Development First Edition
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Author : N. Giragosian
language : en
Publisher: CRC Press
Release Date : 1978-11-01
Successful Product And Business Development First Edition written by N. Giragosian and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978-11-01 with Technology & Engineering categories.
This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.
The Psychology Of Consumer Behavior
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Author : Brian Mullen
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
The Psychology Of Consumer Behavior written by Brian Mullen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Measuring Markets
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Author : United States. Office of Marketing and Services
language : en
Publisher:
Release Date : 1966
Measuring Markets written by United States. Office of Marketing and Services and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Market surveys categories.