It Sells

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Why It Sells

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Author : Marcel Danesi
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2007-09-21

Why It Sells written by Marcel Danesi and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-21 with Business & Economics categories.

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

How To Write Copy That Sells

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Author : Ray Edwards
language : en
Publisher: Morgan James Publishing
Release Date : 2016-02-16

How To Write Copy That Sells written by Ray Edwards and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Web Copy That Sells

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Author : Maria Veloso
language : en
Publisher: AMACOM
Release Date : 2013-02-15

Web Copy That Sells written by Maria Veloso and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Sell It Like Serhant

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Author : Ryan Serhant
language : en
Publisher: Hachette UK
Release Date : 2018-09-18

Sell It Like Serhant written by Ryan Serhant and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-18 with Business & Economics categories.

This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.

Secrets Of Bestselling Authors From Idea To Book That Sells

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Author : SATAPOLCEO
language : en
Publisher: satapol Channarong
Release Date :

Secrets Of Bestselling Authors From Idea To Book That Sells written by SATAPOLCEO and has been published by satapol Channarong this book supported file pdf, txt, epub, kindle and other format this book has been release on with Self-Help categories.

"Secrets of Bestselling Authors: From Idea to Book that Sells" Have you ever dreamt of becoming a successful author but felt lost on where to begin? Have you ever had a head full of ideas but struggled to transform them into compelling stories? Or perhaps you've started writing, but your book hasn't achieved the success you envisioned? "Secrets of Bestselling Authors: From Idea to Published Book" is the ultimate guide that will walk you through every step of becoming a successful author, from developing ideas to marketing and promoting your work. Find Inspiration and Develop Your Ideas One of the biggest challenges for many writers is finding inspiration. This book will show you how to discover inspiration from everyday life, your personal experiences, the people you meet, and even from books and movies. You'll learn how to turn these inspirations into well-developed plots that captivate readers. For example, if you’ve ever struggled with finding inspiration, this book provides practical exercises to help you see the extraordinary in the ordinary. It guides you to create a ‘mind map’ of your daily life, transforming mundane experiences into potential storylines. Master Engaging Writing Techniques Do you feel that your writing lacks vibrancy and fails to hold the reader's attention? "Secrets of Bestselling Authors" will teach you writing techniques that make your stories come alive. You'll learn how to use vivid descriptions, create multidimensional characters, structure engaging plots, and write dialogues that feel real and lively. These techniques will ensure that your readers are hooked from the first page to the last. Consider the scenario where you’ve crafted a character but find them flat and uninteresting. This book provides step-by-step guides to developing complex characters with rich backstories and distinct voices, making them relatable and memorable to your readers. Leverage Technology in Writing and Marketing In the digital age, leveraging technology is crucial for writers. This book introduces various software and tools that can streamline your writing process, making it more efficient and organized. It also offers valuable insights into using social media for book promotion and building a strong personal brand, enabling you to reach a broader audience and boost your book sales. For instance, if you’ve ever been overwhelmed by the multitude of writing and editing tasks, this book introduces tools like Scrivener and Grammarly, which can help you organize your thoughts and refine your prose. It also discusses platforms like Instagram and Twitter for promoting your book and engaging with your audience effectively. Handle Criticism and Build Reader Relationships Receiving criticism can be daunting, but this book teaches you how to listen to and utilize feedback to improve your work. It offers advice on building positive relationships with your readers, responding to their comments, and maintaining a loyal fan base. Imagine receiving harsh criticism that leaves you disheartened. "Secrets of Bestselling Authors" shows you how to view criticism constructively, using it to enhance your writing. It also provides strategies for engaging with your readers, turning them into your biggest advocates. Learn from Successful Authors "Secrets of Bestselling Authors" features stories of success from renowned authors like J.K. Rowling, Stephen King, Margaret Atwood, Paulo Coelho, Elizabeth Gilbert, and Neil Gaiman. These stories reveal their journeys, the hurdles they overcame, and the strategies they used to create outstanding works. Learning from their experiences can provide you with the inspiration and techniques to achieve your own success. Have You Ever Experienced These Challenges? Have you ever tried writing a book but felt unsure of where to start? Have you ever felt discouraged by negative feedback? Or have you wondered how to effectively market your book using technology? "Secrets of Bestselling Authors" provides answers to these questions and offers practical advice to help you overcome these obstacles. For example, if you’ve faced difficulty in starting your book, this guide walks you through the process of brainstorming and outlining your ideas, ensuring you have a solid foundation to build upon. If negative feedback has ever disheartened you, this book teaches you how to extract constructive elements from criticism and use it to strengthen your work. Don’t Wait! Start Your Journey to Success Now "Secrets of Bestselling Authors: From Idea to Published Book" is not just a book; it's a comprehensive guide to transforming your writing dreams into reality. Whether you are a novice writer or have some experience, this book will inspire you, provide you with the tools and techniques to overcome obstacles, and guide you towards becoming a successful author. Order your copy today and embark on your journey to success in the writing world with confidence and clarity. Let this book be your companion in navigating the exciting journey of writing and publishing your work. SATAPOLCEO

Service That Sells

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Author : Jim Sullivan
language : en
Publisher: Pencom
Release Date : 1991

Service That Sells written by Jim Sullivan and has been published by Pencom this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Hospitality industry categories.

This is it. The bestselling book in food service history. Over the years it has been updated and, based on demand, kept printing. Today, hundreds of thousands of copies later, owners, managers, and operators are still using it for its "1,000 guaranteed ways to make your restaurant more profitable".

Copywriting That Sells High Tech

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Author : Janice M. King
language : en
Publisher: WriteSpark Press
Release Date : 2006

Copywriting That Sells High Tech written by Janice M. King and has been published by WriteSpark Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

How To Write A Book That Sells You

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Author : Robin Colucci
language : en
Publisher: Archway Publishing
Release Date : 2013

How To Write A Book That Sells You written by Robin Colucci and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

More than eighty percent of Americans believe they should write and publish a book, but less than one percent actually does so. In How to Write a Book That Sells You, author Robin Colucci guides coaches, consultants, and entrepreneurs in writing and publishing a book that can become a power tool in their businesses. The steps presented in this guide seek to help you avoid or handle most of the blocks, distractions, and misunderstandings that prevent people from becoming authors. It teaches you how to excavate your most radical, leading-edge ideas and write a book that excites your audience and expands your impact. "If you are serious about creating a book that doesn't limp across the finish line, you need Robin Colucci's How to Write a Book That Sells You. It is the perfect launching pad to craft and create a book that generates superb credibility, connects you with your target audience, and seeds your financial empire. This is a title that delivers what it says. Judith Briles, Author YOU: Creating and Building Your Author and Book Platforms "Robin Colucci's How to Write a Book That Sells You shows readers the steps to write a book that builds credibility, influence, and drives readers to buy. A must read for anyone who wants to profit beyond book sales." Jill Lublin, 3x best selling author. Visit publicitycrashcourse.com/freegift "Whether you're just a beginner or a seasoned author, How to Write A Book that Sells You is required reading for success in today's electronically evolving market. Michael R. Drew, Promote A Book, 79 Consecutive Wall Street Journal, USA Today & New York Times best-sellers

Software That Sells

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Author : Edward Hasted
language : en
Publisher: John Wiley & Sons
Release Date : 2005-06-08

Software That Sells written by Edward Hasted and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-08 with Computers categories.

* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success * Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product * The book fills a void in the current market, and is an ideal read for all IT professionals

Honesty Sells

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Author : Steven Gaffney
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-01

Honesty Sells written by Steven Gaffney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Business & Economics categories.

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition... PRAISE FOR HONESTY SELLS "I've been in the field of sales leadership for twenty-four years with a major organization. I've recruited, trained, and developed thousands of salespeople over those years. Where has this book been? It should be a must-read for every new salesperson. This is a simple topic that isn't easy to execute day to day. Honesty Sells helps you change your mental map about how to approach business and relationships. Do the right thing....always!" —Scott DiGiammarino, Group Vice President, Ameriprise Financial "Honesty Sells has already made a huge impact in my business and it's a keeper. I recommend it for any business CEO trying to maximize and keep their profits." —Richard Strauss, President, Strauss Radio Strategies, Inc. "Honesty Sells is not just a book for salespeople. As a public relations professional, Gaffney and Francis's solid principles and coaching have helped me to develop and maintain relationships that are key to the success of my business." —Avery Mann, Director of Media & Public Relations, FOX TV's America's Most Wanted "Literally thirty minutes after absorbing their sales advice, I was on the phone applying concepts and strategies that enabled me to effectively move forward a deal accounting for 57 percent of my quota for the entire sales quarter. Here's the best part: this was during my first month on the job." —Raj Shahani, Yahoo! "Thank you so much for the inspiration. Your selling techniques were just the shot in the arm that this old veteran really needed. I have four new clients in just a week's time! Hip hip hooray!!" —Nancy Daniels, Regional Director, HelmsBriscoe "A top-notch sales pro who knows how to make progress in a difficult market. Bad economy. Government sales. Makes no difference—the job gets done." —Paul Lemberg, Lemberg and Associates "In addition to the practical and proven tips and techniques, this advice is based on extensive sales research and investigation with respect to what produces results. All the 'out of the box' suggestions are attention-getting but also get results!" —Janet Armstrong, Director, Management Consulting, Ajilon Consulting