Web Copy That Sells
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Web Copy That Sells
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Author : Maria Veloso
language : en
Publisher: AMACOM
Release Date : 2013-02-15
Web Copy That Sells written by Maria Veloso and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
How To Write Copy That Sells
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Author : Ray Edwards
language : en
Publisher: Morgan James Publishing
Release Date : 2016-02-16
How To Write Copy That Sells written by Ray Edwards and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-16 with Business & Economics categories.
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Web Words That Work
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Author : Michael R. Miller
language : en
Publisher: Que Publishing
Release Date : 2012-12-27
Web Words That Work written by Michael R. Miller and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with Business & Economics categories.
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Web Copy That Sells
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Author : Maria Veloso
language : en
Publisher:
Release Date : 2013
Web Copy That Sells written by Maria Veloso and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Electronic commerce categories.
Writing Riches
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Author : Ray Edwards
language : en
Publisher: Morgan James Pub
Release Date : 2010
Writing Riches written by Ray Edwards and has been published by Morgan James Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Edwards opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career on boosting profits and driving sales with results-based Web copy.
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2007-04-01
The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Business & Economics categories.
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 1990-03-15
The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-03-15 with Language Arts & Disciplines categories.
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
The Online Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: McGraw-Hill Education
Release Date : 2003-02-20
The Online Copywriter S Handbook written by Robert W. Bly and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-20 with Language Arts & Disciplines categories.
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Copywriting
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Author : Armani Murphy
language : en
Publisher: Summareads Media LLC
Release Date : 2020-02-26
Copywriting written by Armani Murphy and has been published by Summareads Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-26 with Self-Help categories.
Have you ever dreamed of making money online as a copywriter? Do you want to set your own hours and work according to your own schedule? Do you have a knack for words and enjoy putting sentences together? If you answered yes to any of these questions, then this book is for you! A lot of books on the subject of copywriting will try to guide you through the process of getting work and settling down with one or more clients. But they don't go the distance and guide you through the process of creating excellent copy. That is what this book aims to do! In this book, you will be able to: Explain what copywriting is and verbalize how to gain contracts Know the difference between boring and exciting copy Make your copy fit with the client's overall brand and marketing strategy Make your copy stand out from the bunch And of course, most importantly, learn how to have fun while writing copy! Copywriting and the art of persuasion are not dissimilar. If you've ever wanted a quick and easy guide that explains the difference between boring and enticing writing, then look no further. With this guide, you will be able to write the kinds of articles and copy that attract readers and get your client coming back to you for more and more business. Your success as a copywriter is just one short book away. After reading this book, you will be writing the kind of copy that professionals envy. And you will have fun while doing it! From branding, to persuasion, to marketing, to proof-reading and editing, this book covers the essentials you will need to start your own copywriting business online. Successful copywriting is the essential takeaway that you won't want to miss! Many professionals dive right in but with this book, you will be prepared for the journey! The five chapters of this book will take you on a path to success in the copywriting world. The essential points of copywriting wisdom are found herein. Read and enjoy what this book has to offer and you will be that much more equipped to conquer the competition on your road to copywriting mastery!
Winning Website Sales Letters
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Author : Robert Boduch
language : en
Publisher:
Release Date : 2009-11-01
Winning Website Sales Letters written by Robert Boduch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-01 with Business & Economics categories.
If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.