Service That Sells
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Service That Sells
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Author : Jim Sullivan
language : en
Publisher: Pencom
Release Date : 1991
Service That Sells written by Jim Sullivan and has been published by Pencom this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Hospitality industry categories.
This is it. The bestselling book in food service history. Over the years it has been updated and, based on demand, kept printing. Today, hundreds of thousands of copies later, owners, managers, and operators are still using it for its "1,000 guaranteed ways to make your restaurant more profitable".
Selling Luxury
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Author : Robin Lent
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-27
Selling Luxury written by Robin Lent and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-27 with Business & Economics categories.
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
Sales Through Service
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Author : Guy Arnold
language : en
Publisher: Crooked Stick Limited
Release Date : 2014
Sales Through Service written by Guy Arnold and has been published by Crooked Stick Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
A sales book like no other ... For too long sales has been too hard for both seller and customer: sellers have to sweat too much and customers have to lie too much. It's time for this to stop. Sales Through Service looks at every step of the sales process, turns it on it's head and examines it from the view of the customer, using 4 blindingly obvious principles of common sense and focusing on systemising every step so customers get consistent and continually improving experiences, and want to buy more. Come back more often, tell their friends and spread the word. So you get more sales for less cost. Somehow no matter how hard we work or how hard we try there never seems to be enough hours in the day, there's always unfinished business, customers are ever more demanding and price sensitive and somehow the staff always have a reason why some things just don't get done. This is normal, because as businesses grow, the systems and processes lag behind, so problems occur and results don't meet expectations. On top of this, the Internet has empowered your customers and staff like nothing before, to talk about you behind your back, and spread your reputation, Great or Poor, without your input or knowledge. This a threat and an opportunity. The common reaction to this is to demand that your staff raise their game and step up to the plate, and yet somehow that doesn't get the results you're after. Yet your people get as frustrated as the boss. The answer lies with systems: systems to empower your people, make them happy and productive, so they make your customers happy & loyal. Happy staff and customers make you a lot more money! We unpick these issues and help you equip your people with tools and techniques to get things done, so problems are eased and customer loyalty is improved. We turn these problems into opportunities through systems, training, coaching and measures, to help you make more money through repeat sales, cross sales, recommendations and referrals. This means that you can sell more, at a higher profit, with less effort and at a lower cost. Everyone wins! This book addresses all these symptoms and more, and delivers a new, simple, powerful framework, based on time proven common sense principles, to propel Organisations away from these issues, and instead, towards long term success in this customer empowered, transparent business world of the 21st century. After all: People LOVE to 'buy' but HATE to be 'sold to' They LOVE to 'create' but HATE a 'dictate' And they LOVE to 'deliver' but HATE to be 'driven' Isn't it time for the business world to finally grow up? Focus on service and the sales will follow Not the other way round!
Quick Service That Sells
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Author : Phil Roberts
language : en
Publisher: Pencom
Release Date : 1997-04
Quick Service That Sells written by Phil Roberts and has been published by Pencom this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04 with Business & Economics categories.
The New Rules Of Sales And Service
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Author : David Meerman Scott
language : en
Publisher:
Release Date : 2014
The New Rules Of Sales And Service written by David Meerman Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Work Smarter Not Harder
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Author : Bill Nelson
language : en
Publisher: Pencom
Release Date : 1998
Work Smarter Not Harder written by Bill Nelson and has been published by Pencom this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Food service employees categories.
Work Smarter, Not Harder! The Service That Sells! Workbook for Foodservice. The Service That Sells! philosophy is distilled into Work Smarter, Not Harder! strategies your employees can use to improve performance and productivity. Four manageable sections -- Product Knowledge, Caring Behavior, Precision Service and Sales Performance -- make the service and sales training easier and more cost-effective for you to deliver. Performance-based exercises make employees think, placing them in real-world situations in which they have to identify the proper behaviors to succeed.
Service Selling
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Author : Robert G. Stemper
language : en
Publisher: John Wiley & Sons
Release Date : 1991-09-03
Service Selling written by Robert G. Stemper and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-09-03 with Business & Economics categories.
A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction with customers, cultural support and values, service from the customer's point of view, service selling, characteristics of successful sales organizations, star sales people, perfecting the sales process, dealing with prospective clients, and ongoing interaction with the client.
The New Rules Of Sales And Service
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2016-06-14
The New Rules Of Sales And Service written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Aftersales Management
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Author : David Brock
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-10-03
Aftersales Management written by David Brock and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Business & Economics categories.
Aftersales Management in the Retail Sector explores the immense amount of money that is wasted in the retail industry every year on badly managed aftersales processes, and how to prevent this happening. What happens after the sale has taken place, if problems then occur? How are they dealt with, and what processes can be implemented to make sure that they are dealt with more cost effectively for the company, at the same time improving customer service and increasing sales? The book starts by describing some of the historical practices and then attempts to remove some of the myths of aftersales service by explaining the legal position on customer rights. It then moves onto trying to understand what customers wants, what sales people want and how these points interface with the needs of the teams within the rest of a retailer's company. From this, the next step is to design the new aftersales proposition and understanding of the key pressure point which is the time taken to resolve any problems. After this, the book moves onto implementation, explaining how to manage key stakeholders both within the business (i.e. the various business functions and departments) and outside (such as manufacturers and suppliers). There is a section on reporting systems and structures and there are worked examples to show readers just how much of a saving they can make if the changes are made. Finally, there is a chapter on how to both manage the implementation the necessary changes and more importantly hold onto the gains madeThe book is of use in resolving the problems of any retailer but principally it is aimed at sellers of larger goods
Service Equals Sales Don T Sell It Serve It
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Author : Nicholas L. Scott Sr
language : en
Publisher: Servant Publications
Release Date : 2017-07-23
Service Equals Sales Don T Sell It Serve It written by Nicholas L. Scott Sr and has been published by Servant Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-23 with Business & Economics categories.
Service Equals Sales is about serving others daily, and creating habits of service so that service becomes a character trait - who you are as opposed to what you do. In this book, I will help you create those daily habits of service that will automatically increase your income! Become a creature of good habits, become a creature of serving, and you will begin to see your own product or service in a different way. If you are afraid to sell, then stop trying to sell, learn how to serve your product. In this book, I will replace the word "sell" in most cases with "serve" because that's the magic sauce! Love to SERVE! BE a SERVANT and watch your revenue soar without even trying! I present to you 10 great habits that you can form to become a better servant. Remember, Service Equals Sales!