Selling Luxury
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Selling Luxury
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Author : Robin Lent
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-27
Selling Luxury written by Robin Lent and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-27 with Business & Economics categories.
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
Luxury Selling
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Author : Francis Srun
language : en
Publisher: Springer
Release Date : 2017-04-07
Luxury Selling written by Francis Srun and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-07 with Business & Economics categories.
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.
The Art Of Luxury Selling
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Author : Peter Aristodemou
language : en
Publisher: tredition
Release Date : 2016-05-20
The Art Of Luxury Selling written by Peter Aristodemou and has been published by tredition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-20 with Technology & Engineering categories.
Peter Aristodemou's approach helps retail luxury brands integrate retail training into business and sales strategy, ensuring measurable results, a return on investment, and happy customers.
Selling Luxury Online In China
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Author : Charlotte Bantegnie
language : de
Publisher:
Release Date : 2014-10-08
Selling Luxury Online In China written by Charlotte Bantegnie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-08 with categories.
Diploma Thesis from the year 2014 in the subject Business economics - Trade and Distribution, Tongji University, language: English, abstract: Selling Luxury online has been at the heart of a debate among Luxury professionals for many years already. For some of them online selling is good for mass market products but goes totally against the idea that a luxury product is rare, precious and has to be sold within a specific luxury buying experience. For others, selling luxury online is just a normal way to adapt luxury sales channels strategy to the today's world. But how considering this question for the Chinese market? Is it relevant for luxury brands to develop online strategies to sell their products specifically in China?
Selling Luxury
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Author : Gerard Assey
language : en
Publisher: Gerard Assey
Release Date : 2023-06-27
Selling Luxury written by Gerard Assey and has been published by Gerard Assey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with categories.
'Selling Luxury' is a comprehensive guide that equips sales professionals with the vital skills, techniques and strategies to excel in the luxury market. The book explores the unique mindset of affluent customers and their buying behavior, helping salespeople understand their needs and desires. It covers essential topics such as building rapport, every step of consultative selling-from greeting and approaching, to uncovering needs, objection handling, selling benefits & value, closing and customer service & retention. Packed with real-life examples and practical tips, it offers a step-by-step approach to master the art of selling luxury and delivering exceptional customer experiences. Whether you're new to luxury sales or looking to enhance your skills, this book provides valuable insights to succeed in the competitive world of luxury.
The Essential Guide To Buying And Selling Luxury Real Estate Insights From America S Top Luxury Agents
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Author : Moira Holley
language : en
Publisher:
Release Date : 2018-10-09
The Essential Guide To Buying And Selling Luxury Real Estate Insights From America S Top Luxury Agents written by Moira Holley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Business & Economics categories.
According to the National Association of REALTORS
Selling Luxury Homes
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Author : John Cotton (Jr.)
language : en
Publisher:
Release Date : 2010
Selling Luxury Homes written by John Cotton (Jr.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with House selling categories.
Sell With Style
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Author : Carlo Pignataro
language : en
Publisher:
Release Date : 2018-10-15
Sell With Style written by Carlo Pignataro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with categories.
A fascinating exploration of the world of selling, taking an original, luxury-focused approach. This book is intended for those already working at the high end of the market (from managers to self-employed professionals, commercial executives to store managers), as well as for anyone seeking to enhance their professional and business career, helping them to stand out from the competition.Sell with Style is all this and much more. It is a concise and practical text, which skillfully combines all of the strategic and tactical elements of a fundamental business practice: selling.
Selling Luxury
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Author : Robin Lent
language : en
Publisher:
Release Date : 2009
Selling Luxury written by Robin Lent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Affluent consumers categories.
Secrets Of Selling To The Super Rich
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Author : Doug Gollan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-08-30
Secrets Of Selling To The Super Rich written by Doug Gollan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-30 with categories.
No matter where you are, there are Super Rich individuals and families-that is, households with a net worth of at least $30 million. Despite representing 0.000029 of world population, they account for nearly 20% of luxury sales. They are predominantly self-made, grew up without luxury, and as they were getting rich, spent most of their time on their businesses, not buying luxury loafers. Because they don't fit the stereotype, many luxury marketers are out-of-step about how to develop relationships, and how to effectively market and sell to today's Super Rich. Business superstars Doug Gollan, Michael Calman and Daniel Wade offer advice on how to land and engage with the Super Rich. This book features interviews from 'sales superstars of luxury, ' star sellers who have been on the front lines of ultra-luxury transactions spanning millions upon millions of dollars. These pros, whose main focus isn't on focus groups, have extensive experience and direct contact selling to the Super Rich. The 'sales superstars' share misperceptions about the Super Rich, and through recounting stories relate how their background, experience, knowledge, and selling secrets have served to create extraordinary marketing opportunities. Their insights will not only surprise you, but better prepare you for becoming a sales superstar yourself! "