The Big Idea
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The Big Idea
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Author : Robert Jones
language : en
Publisher: Profile Books
Release Date : 2011-05-26
The Big Idea written by Robert Jones and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-26 with Business & Economics categories.
Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. Companies who have distinguished themselves with a big idea include: Virgin (not British Airways) John Lewis (not Debenhams) Apple (not IBM) Ikea (not MFI) Orange (not Cellnet) Customers don't just buy from these companies, they buy into them - they choose them not through economic logic, but emotional logic. As products and services become more and more similar, emotional logic will become the single most important business driver. The benefits of appealing to it can already be seen: Orange has a much lower turnover of customers than Cellnet and Ikea operates in over 23 countries while MFI only does business in Britain. A big idea isn't just a cute thing to have: it's the spark that makes places thrive while others just exist.
George Lois On His Creation Of The Big Idea
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Author : George Lois
language : en
Publisher: Assouline Books & Gifts
Release Date : 2008
George Lois On His Creation Of The Big Idea written by George Lois and has been published by Assouline Books & Gifts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
The work of advertising's most famous art director.
The Big Idea Book
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Author : David Owen
language : en
Publisher: John Wiley & Sons
Release Date : 2005-01-14
The Big Idea Book written by David Owen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-14 with Business & Economics categories.
Ideas are like buses, you wait forever and then 500 come along atonce. The Big Idea Book is 500 novel, ingenious anddownright crazy ideas designed to inspire, amuse and divert.Developed by the team behind the innovative website, Idea-a-Day atwww.idea-a-day.com, itcovers everything from business to travel, politics to money andeverything in between. Idea-a-Day has a vast network of followers and contributors -some famous, some infamous, some revered, some reviled – whopost ideas to be read, enjoyed, used or abused. Seth Godin, MalcolmMaclaren and Wayne Hemmingway are just a few of its fans. In TheBig Idea Book all this creative energy is mixed together withunpublished ideas, quotes, cartoons, illustrations andthought-pieces to give creatives and cool office types a visual andintellectual treat guaranteed to kickstart the imagination andcreative flair!
When The Scientific Secrets Of Perfect Timing
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Author : Daniel H. Pink
language : en
Publisher: Penguin
Release Date : 2018-01-09
When The Scientific Secrets Of Perfect Timing written by Daniel H. Pink and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-09 with Business & Economics categories.
The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller "Brims with a surprising amount of insight and practical advice." --The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
The Little Book Of Big Ideas
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Author : Daniel Smith
language : en
Publisher: Michael O'Mara Books
Release Date : 2017-09-21
The Little Book Of Big Ideas written by Daniel Smith and has been published by Michael O'Mara Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with History categories.
An exploration of some of the most important and enduring ideas in human history - from religion, science, philosophy, medicine, psychology, politics, economics and art - each presented in brief, accessible form. 'Big' ideas are those concepts and theories that have radically transformed our understanding of the world we live in, our place in that world and the ways we have shaped the past and will shape the future. They are the ideas that have had a huge impact on human civilization - and they come from all disciplines of human ingenuity. Topics covered range widely and include Creation Mythology, Existentialism, The Elements, Relativity, Space Travel, Geometry, Ethics, Behaviourism, Genetics, Warfare, The Nation State, Anarchism, Capitalism, Classical Art and Architecture, The Renaissance - and much more. This concise, accessible and multi-faceted book provides an essential introduction to 150 of the most important principles of Western thought.
The Big Idea
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Author : Donny Deutsch
language : en
Publisher: Random House
Release Date : 2011-08-31
The Big Idea written by Donny Deutsch and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Business & Economics categories.
Based on the award-winning formula of his hugely popular nightly show on CNBC, Donny Deutsch's The Big Idea is a step-by-step guide for anyone who has ever dreamt of following through on creating their own business. From the 'Aha! Moment' to taking that all-important first leap, Deutsch cheers aspiring entrepreneurs along every step of the way. Starting with how to look for opportunities, through to keeping what you've created going and growing, each stage of the process is illustrated by an invaluable lesson learned by a leading entrepreneur. With the author's irrepressible energy, enthusiasm and expertise providing the engine that drives this incredibly upbeat book, The Big Idea will provide the tools to tackle issues head on, and is the ideal how-to for entrepreneurs - from inventors to artists, marketers to producers, teenagers to retirees.
The Big Idea
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Author :
language : en
Publisher: National Geographic Books
Release Date : 2011
The Big Idea written by and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Reference categories.
From the Pythagorean theorem to DNA's double helix, from the discovery of microscopic life-forms to the theory of relativity--the big ideas of science and technology shape an era's worldview. Open this book, grasp the newest ideas from thought leaders of today, then spring off from them to move back through the past, one big idea at a time. Meet the people who gave birth to these ideas--and those who fought against them. Meet the MIT electrical engineer currently developing a way to turn on the lights cordlessly, then move back through Nikola Tesla's visionary concept of the wireless transfer of energy, Thomas Edison's groundbreaking work in developing a nationwide electrical grid, Ben Franklin's experiments to capture electricity, all the way back to ancient Greece, where Thales of Miletus described static electricity as a property of naturally occurring amber. Ingeniously organized and eminently browsable, this richly visual volume is divided into six big sections--medicine, transportation, communication, biology, chemistry, and the environment. Words and images that work together to explain such fascinating and elusive subjects as cloud computing, sunshields to cool the Earth, and self-driving cars. What did it take to get to these futuristic realities? Then, turn the page and follow a reverse-chronological illustrated time line of science and technology. This remarkable illustrated history tells the story of every Big Idea in our history, seen through the lens of where science is taking us today - and tomorrow. With an irresistibly cutting-edge look and original illustrations created by award-winning Ashby Design, paired with the reliable authority and comprehensiveness that National Geographic's world history books always offer, this is a one-of-a-kind trip to the future and back through all time all in one.
The Big Idea Journal
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Author : Marni Amsellem
language : en
Publisher:
Release Date : 2019-06-24
The Big Idea Journal written by Marni Amsellem and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-24 with categories.
The Big Idea Journal is a workbook designed specifically for people with a vision that they would like to execute but could use guidance on how to make their vision a reality. This workbook provides structure and opportunities for reflection and is rooted in the comprehensive factors that contribute to achieving success. This resource guides you through the process of getting clear on your purpose, getting organized and focused, recognizing and overcoming barriers, reflecting on successes as well as challenges, and following through with your goals. Using this workbook as your guide, you may be surprised to see where your Big Idea may take you!
21 Days To A Big Idea
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Author : Bryan Mattimore
language : en
Publisher: Diversion Books
Release Date : 2015-11-17
21 Days To A Big Idea written by Bryan Mattimore and has been published by Diversion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
The Big Idea Science Book
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Author : DK
language : en
Publisher: Penguin
Release Date : 2010-06-21
The Big Idea Science Book written by DK and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-21 with Science categories.
Created in partnership with Prentice Hall, The Big Idea Science Book is a comprehensive guide to key topics in science, with a unique difference: 200 specially created digital assets that provide the opportunity for hands-on, interactive learning. Everything in this visually rich ebook falls into four major strands: Living Things, Earth Science, Chemistry, and Physics. Within these four strands are 24 sections, fleshing out major scientific concepts in thrilling and innovative ways. For example, drag racing illustrates the idea that net force causes an object's motion to change. But what really sets this book apart are the 200 digital assets specially created by Prentice Hall. Delivered to readers on the internet, these assets include: animated art that brings to life scientific processes, and then tests readers' knowledge with interactive quizzes; real world inquiries that allow readers to make hypotheses and test them by synthesizing data and drawing conclusions; animated images and video clips; and virtual laboratories in which readers can experiment and combine virtual chemicals. The book and the interactive assets together provide a spectacular, cutting-edge learning environment for kids 8 and up.